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Lorren Daro (born Loren Darro Schwartz, 1937–2017) was an American talent agent known for his involvement in the Los Angeles music scene in the 1960s. His contacts included
Beach Boys A beach is a landform alongside a body of water which consists of loose particles. The particles composing a beach are typically made from rock, such as sand, gravel, shingle, pebbles, etc., or biological sources, such as mollusc shell ...
member
Brian Wilson Brian Douglas Wilson (born June 20, 1942) is an American musician, singer, songwriter, and record producer who co-founded the Beach Boys. Often called a genius for his novel approaches to pop composition, extraordinary musical aptitude, and m ...
, session musician
Van Dyke Parks Van Dyke Parks (born January 3, 1943) is an American musician, songwriter, arranger, and record producer who has composed various film and television soundtracks. He is best known for his 1967 album ''Song Cycle (album), Song Cycle'' and for his ...
, jingle writer
Tony Asher Anthony D. Asher (born May 2, 1939) is an English-American songwriter and advertising copywriter who is best known for his collaborations with Brian Wilson (of the Beach Boys) and Roger Nichols in the 1960s. Asher co-wrote eight songs on the Bea ...
, and
Byrds The Byrds () were an American Rock music, rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) remaining th ...
members
David Crosby David Van Cortlandt Crosby (born August 14, 1941) is an American singer, guitarist, and songwriter. In addition to his solo career, he was a founding member of both the Byrds and Crosby, Stills & Nash. Crosby joined the Byrds in 1964. They got ...
,
Chris Hillman Christopher Hillman (born December 4, 1944) is an American musician. He was the original bassist of and one of the original members of the Byrds, which in 1965 included Roger McGuinn, Gene Clark, David Crosby and Michael Clarke. With frequent ...
, and
Roger McGuinn James Roger McGuinn (born James Joseph McGuinn III; July 13, 1942) is an American musician. He is best known for being the frontman and leader of the Byrds. He was inducted into the Rock and Roll Hall of Fame for his work with the Byrds. As a ...
. Daro helped connect Wilson to Asher for the writing of the Beach Boys' album ''
Pet Sounds ''Pet Sounds'' is the 11th studio album by American rock band the Beach Boys, released on May 16, 1966, by Capitol Records. It was initially met with a lukewarm critical and commercial response in the United States, peaking at number 10 on th ...
'' (1966). He is also infamous for having introduced Wilson to
marijuana Cannabis, also known as marijuana among other names, is a psychoactive drug from the cannabis plant. Native to Central or South Asia, the cannabis plant has been used as a drug for both recreational and entheogenic purposes and in various tra ...
and
LSD Lysergic acid diethylamide (LSD), also known colloquially as acid, is a potent psychedelic drug. Effects typically include intensified thoughts, emotions, and sensory perception. At sufficiently high dosages LSD manifests primarily mental, vi ...
; the latter drug is sometimes cited as the cause of Wilson's subsequent mental health struggles. Later in his life, Daro was a tour manager, concert promoter, and author of two self-published books.


Background

Loren Darro Schwartz was born in 1937 and grew up in
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Bev ...
, California. As a child, he took on professional acting roles. Early in his life, he formed friendships with
David Anderle David Anderle (July 9, 1937 – September 1, 2014) was an American A&R man, record producer, and portrait artist. He is best known for his business associations with the Beach Boys during the production of the band's unfinished album ''Smile'' a ...
, a
grammar school A grammar school is one of several different types of school in the history of education in the United Kingdom and other English-speaking countries, originally a school teaching Latin, but more recently an academically oriented secondary school ...
acquaintance, and
Tony Asher Anthony D. Asher (born May 2, 1939) is an English-American songwriter and advertising copywriter who is best known for his collaborations with Brian Wilson (of the Beach Boys) and Roger Nichols in the 1960s. Asher co-wrote eight songs on the Bea ...
, described by Schwartz as "my best pal in college". The latter met Schwartz while they were attending
Santa Monica High School Santa Monica High School, officially abbreviated to SaMoHi, is located in Santa Monica, California. Founded in 1891, it changed location several times in its early years before settling into its present campus at 601 Pico Boulevard. It is a part o ...
. Afterward, Schwartz attended
Santa Monica City College Santa Monica College (SMC) is a public, community college in Santa Monica, California. Founded as a junior college in 1929, SMC enrolls over 30,000 students in more than 90 fields of study. Although initially serving primarily pre-college high s ...
and graduated from the
University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
, where he majored in theatre. During the 1960s, Schwartz was employed with the
William Morris Agency The William Morris Agency (WMA) was a Hollywood-based talent agency. It represented some of the best known 20th-century entertainers in film, television, and music. During its 109-year tenure it came to be regarded as the "first great talent a ...
 â€“ who were also representing
the Beach Boys The Beach Boys are an American Rock music, rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and frie ...
 â€“ and resided in an apartment on Harper Avenue in
West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...
. There, he regularly hosted listening and smoking parties; frequent attendees included Asher, members of
the Byrds The Byrds () were an American rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) remaining the sole cons ...
, the Beach Boys'
Brian Wilson Brian Douglas Wilson (born June 20, 1942) is an American musician, singer, songwriter, and record producer who co-founded the Beach Boys. Often called a genius for his novel approaches to pop composition, extraordinary musical aptitude, and m ...
, and session musician
Van Dyke Parks Van Dyke Parks (born January 3, 1943) is an American musician, songwriter, arranger, and record producer who has composed various film and television soundtracks. He is best known for his 1967 album ''Song Cycle (album), Song Cycle'' and for his ...
. Schwartz called his apartment a "
Gertrude Stein Gertrude Stein (February 3, 1874 â€“ July 27, 1946) was an American novelist, poet, playwright, and art collector. Born in Pittsburgh, Pennsylvania, in the Allegheny West neighborhood and raised in Oakland, California, Stein moved to Paris ...
-styled salon. I had the best pot and happening musicians." In the 1986 biography ''
Heroes and Villains "Heroes and Villains" is a song by the American rock band the Beach Boys from their 1967 album ''Smiley Smile'' and their unfinished ''Smile'' project. Written by Brian Wilson and Van Dyke Parks, Wilson envisioned the song as an Old West-themed ...
'', author
Steven Gaines Steven Gaines (born 1946) is an American author, journalist, and radio show host. His 13 books include ''Philistines at the Hedgerow: Passion and Property in the Hamptons''; ''The Sky’s the Limit: Passion and Property in Manhattan''; '' The Love ...
quotes anonymous sources who described Schwartz as "something of a social manipulator" and a "new-wave Jewish intellectual". Another described the scene of his apartment as "a little like Paris in the days when the impressionist painters met at coffeehouses." The same comparison was made in a later blog post by Schwartz. Academic Dave Carter writes that the gatherings of artists at Schwartz's apartment were not particularly unique for the time and setting.


Association with Brian Wilson

In the mid-1960s, Schwartz met Brian Wilson at a Hollywood studio and subsequently became one of his closest friends. Schwartz claimed to have been first acquainted with Wilson in 1961. In another account, he stated that he was introduced to Wilson by Asher in January 1963, but Wilson said that he was already acquainted with Schwartz prior to meeting Asher. Asher recalled that he would occasionally "see Brian t Loren's house€”but he never stayed long." He characterized Schwartz and Schwartz's wife, Judy, as having "a great influence on Brian." Through Schwartz, Wilson was exposed to a wealth of literature and mystical topics â€“ largely of philosophy and world religions â€“ that Wilson formed a deep fascination with. Schwartz also introduced Wilson to
marijuana Cannabis, also known as marijuana among other names, is a psychoactive drug from the cannabis plant. Native to Central or South Asia, the cannabis plant has been used as a drug for both recreational and entheogenic purposes and in various tra ...
and
hashish Hashish ( ar, حشيش, ()), also known as hash, "dry herb, hay" is a drug made by compressing and processing parts of the cannabis plant, typically focusing on flowering buds (female flowers) containing the most trichomes. European Monitorin ...
in late 1964. Along with Wilson's habitual use of marijuana, the constant fraternizing between Wilson and Schwartz ignited tensions between Wilson and his first wife Marilyn, especially after Schwartz introduced Wilson to
LSD Lysergic acid diethylamide (LSD), also known colloquially as acid, is a potent psychedelic drug. Effects typically include intensified thoughts, emotions, and sensory perception. At sufficiently high dosages LSD manifests primarily mental, vi ...
. Schwartz recalled that Wilson's dosage was 125 micrograms of "pure Owsley" and that his first experience included "the full-on
ego death Ego death is a "complete loss of subjective self-identity". The term is used in various intertwined contexts, with related meanings. Jungian psychology uses the synonymous term psychic death, referring to a fundamental transformation of the psych ...
". Marilyn later said that, to her knowledge, Wilson only took LSD one more time, which was again under Schwartz's supervision. Conversely, Schwartz said that he never supplied LSD to Wilson a second time, going on to characterize Marilyn as a "moronic, bovine wife". In 1966, Wilson wrote the majority of the Beach Boys' ''
Pet Sounds ''Pet Sounds'' is the 11th studio album by American rock band the Beach Boys, released on May 16, 1966, by Capitol Records. It was initially met with a lukewarm critical and commercial response in the United States, peaking at number 10 on th ...
'' with Tony Asher. Wilson chose Asher as a collaborator because he had felt that "anybody that hung out with Loren Schwartz was a very brainy guy, a real verbal type person." According to Schwartz, the album track "
I Just Wasn't Made for These Times "I Just Wasn't Made for These Times" is a song by American rock band the Beach Boys from their 1966 album ''Pet Sounds''. Written by Brian Wilson and Tony Asher, the lyrics describe the disillusionment of someone who struggles to fit into societ ...
" was written about himself, and the band's single "
Good Vibrations "Good Vibrations" is a song by the American rock band the Beach Boys that was composed by Brian Wilson with lyrics by Mike Love. It was released as a single on October 10, 1966 and was an immediate critical and commercial hit, topping record c ...
" was inspired by his wife Lynda. Author David McGowan and journalist
Nick Kent Nick Kent (born 24 December 1951) is a British rock critic best known for his writing for the ''NME'' in the 1970s, and his books ''The Dark Stuff'' (1994) and ''Apathy for the Devil'' (2010). Early life Kent, the son of a former Abbey Road Stu ...
suggests that Van Dyke Parks, who collaborated with Wilson on the aborted album ''
Smile A smile is a facial expression formed primarily by flexing the muscles at the sides of the mouth. Some smiles include a contraction of the muscles at the corner of the eyes, an action known as a Duchenne smile. Among humans, a smile expresses ...
'', was introduced to Wilson by Schwartz. Other accounts credit David Crosby with introducing Wilson to Parks.


Later years

According to Daro, he was, at one point, "the highest paid Tour Manager in show business", offering his services to bands such as the Beach Boys,
the Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...
,
the Association The Association is an American sunshine pop band from California. During the late 1960s, the band had numerous hits at or near the top of the ''Billboard'' charts (including " Windy", " Cherish", " Never My Love" and "Along Comes Mary") and ...
,
Deep Purple Deep Purple are an English rock band formed in London in 1968. They are considered to be among the pioneers of heavy metal music, heavy metal and modern hard rock music, but their musical style has changed over the course of its existence. Ori ...
,
the Troggs The Troggs (originally called the Troglodytes) are an English garage rock band formed in Andover, Hampshire in May 1964. Their most famous songs include the US chart-topper " Wild Thing", "With a Girl Like You" and "Love Is All Around", all o ...
, and
Three Dog Night Three Dog Night is an American rock band formed in 1967, with founding members consisting of vocalists Danny Hutton, Cory Wells, and Chuck Negron. This lineup was soon augmented by Jimmy Greenspoon (keyboards), Joe Schermie (bass), Michael Allsup ...
. Following the early 1970s, he started "my own agency serving colleges and universities with concert acts." Author
Peter Ames Carlin Peter Ames Carlin (born March 13, 1963) is an American journalist, critic and biographer who has written for publications such as ''People'' magazine, ''The New York Times Magazine'', '' The Los Angeles Times Magazine'', and ''The Oregonian''. Seve ...
wrote that changed his legal name from Loren Schwartz "for complicated reasons involving
Subud Subud (pronounced ), acronym of Susila Budhi Dharma, is an international, interfaith spirituality, spiritual movement that began in Indonesia in the 1920s, founded by Muhammad Subuh Sumohadiwidjojo (1901–1987). The basis of Subud is a spir ...
numerology and a desire to assimilate into non-Jewish culture". Asher explained that it was "to spiritually balance the number of cyphers in his name 'laughs''" In 1983, Daro entered a partnership with property developer Charles Del Valle to buy the Walker Scott Building in
Downtown San Diego Downtown San Diego is the city center of San Diego, California, the eighth largest city in the United States. In 2010, the Centre City area had a population of more than 28,000. Downtown San Diego serves as the cultural and financial center and ...
. After several business ventures in the building had failed, Del Valle left the partnership in the mid-1980s, leaving Daro as the sole owner. The property was purchased by the
San Diego City Council The San Diego City Council is the legislative branch of government for the city of San Diego, California. The city council was first established in San Diego in 1850. The council uses a strong mayor system with a separately elected mayor who acts ...
in March 1995 for $800,000 â€“ $250,000 of which went to Daro after outstanding property taxes were paid. In 1997, Daro moved to
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
where he became a literary agent. During this time he experimented with
prasterone Prasterone, also known as dehydroepiandrosterone (DHEA) and sold under the brand names Intrarosa, Diandrone, and Gynodian Depot among others, is a medication as well as over-the-counter dietary supplement which is used to correct DHEA deficienc ...
in response to chronic fatigue and minor arthritis. Daro reported a positive effect: "This energy feels natural, not like having a lot of coffee or stimulants. My mind is also sharper and my arthritic stiffness is gone". Since 1999, Daro had resided in
Cobb, California Cobb is a census designated place (CDP) in Lake County, California, United States. Cobb is located northwest of Whispering Pines, at an elevation of . The population was 1,778 at the 2010 census, up from 1,638 at the 2000 census. History Th ...
. He published ''The Big Dictionary'' in 2001, a reference book which listed roughly 5,000 "commonly used words" â€“ culled from an unabridged dictionary of 350,000 words â€“ leaving out "words most people already know" and omitting punctuation markings and usage examples. In 2004, Daro appeared in
David Leaf David Leaf (born April 20, 1952) is a Peabody and WGAW award-winning writer, director, and producer, known for his associations with Brian Wilson and the Beach Boys since the late 1970s. Leaf's 1978 biography ''The Beach Boys and the California ...
's documentary '' Beautiful Dreamer: Brian Wilson and the Story of Smile''. He was interviewed for Carlin's 2006 biography of Wilson, ''
Catch a Wave "Catch a Wave" is a song written by Brian Wilson and Mike Love for American rock band, The Beach Boys, released on their 1963 album '' Surfer Girl''. In 1990, Wilson wrote of the song: " twas more rhythmic. The guitars were more clean and driv ...
''. In the book, Carlin writes, "Brian's drug use would eventually be blamed for much of his subsequent emotional and psychiatric ills. As a result, some consider Schwartz to be a truly dark figure, but, unsurprisingly, he sees things differently." In 2012, a written account from Daro regarding his association with Wilson was published by
Everett True Everett True (born Jeremy Andrew Thackray on 21 April 1961) is an English music journalist and musician. He became interested in rock music after hearing The Residents, and formed a band with school friends. He has written and recorded as The ...
's website ''Collapse Board''. In 2015, Parks wrote on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, "I confirm Lorren Daro's account of the 60s: an inconvenient truth, in its candor. Never judge a book by its movie!"


See also

* "
California Girls "California Girls" is a song by the American rock band the Beach Boys from their 1965 album, ''Summer Days (And Summer Nights!!)''. Written by Brian Wilson and Mike Love, the lyrics detail an appreciation for women across the world and a wish th ...
" * "
I Know There's an Answer "I Know There's an Answer" (alternately known as "Hang On to Your Ego") is a song by American rock band the Beach Boys from their 1966 album ''Pet Sounds''. Written by Brian Wilson, Terry Sachen, and Mike Love, the song was inspired by Wilson's e ...
"


Notes


References


Bibliography

* * * * * * *


External links


Lorren Daro's post history on Smileysmile.netArchived
* {{DEFAULTSORT:Daro, Lorren 1937 births 2017 deaths American child actors American talent agents American people of Jewish descent Brian Wilson People from Beverly Hills, California Santa Monica College alumni University of California, Los Angeles alumni