''Look'' was a glossy high street fashion and celebrity weekly magazine for young women that ran for eleven years (2007-18). It was published by
TI Media
TI Media (formerly International Publishing Company, IPC Magazines Ltd, IPC Media and Time Inc. UK) was a consumer magazine and digital publisher in the United Kingdom, with a portfolio selling over 350 million copies each year. Most of its tit ...
, and edited by Gilly Ferguson. The magazine focused on fashion, high street shopping advice, celebrity style and news, and real-life stories.
History
Launched in February 2007, ''Look'' delivered a debut ABC of 318,907 making it the most successful launch in 17 years. It is a weekly high street fashion magazine for women. One of its most popular franchises is High Street Hottest, which showcases the latest products to hit the high street.
Look.co.uk was launched in 2008. It showcased high street fashion, beauty and celebrity style news.
Rated number 14 out of 22 for the second half of 2013 ''Look'' magazine offered fashion, shopping and beauty advice for the average woman, as well as celebrity gossip. The magazine also presented news coverage of well-known people in the media. It also used models with more average sized bodies to show off fashion.
As conducted by the
Audit Bureau of Circulation in July to December 2013, the magazine company received a total of 187,884 readers
[ whereas the ]National Readership Survey
The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience r ...
reported 487,000 during October 2012 to September 2013. In the six months from July to December the circulation of ''Look'' had fallen to 116,024
It was announced that the ''Look'' magazine would be discontinued and the final issue was issued on 29 May 2018.
Events
''Look'' magazine covered events including the Cannes Film Festival
The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...
, The Academy Awards
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, New York Fashion Week
New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
, London Fashion Week
London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion wee ...
, Paris Fashion Week
Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...
, The Glamour Awards, BBC Teen Awards, CinemaCon
The National Association of Theatre Owners (NATO) is an American trade organization whose members are the owners of movie theaters. Most of the worldwide List of movie theater chains, major theater chains' operators are members, as are hundreds ...
, Britain’s Got Talent
''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global ''Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (colloquially ...
, AMFAR Gala, AFI Life Achievement Awards, and many others.
The magazine company hosted the ''Look'' Reader Event,. It was an exclusive event, in which those attending received manicures, makeup, and massages. Free tickets were offered for those who were interested and over the age of 18. It was held for a week in July and August 2011 in London and Liverpool in England. The event allowed attendees to try on name brand clothing, in which a photographer snapped their picture sporting the clothes for keepsakes.
As a way to look for new styles and interact with its readers, ''Look'' hosted blog competitions open to the public. Winners from the last competition held in 2011 received VIP tickets to the ''Look'' Show AW11, which was in collaboration with Westfield Stratford City. Its website lists its favorite top 20 competitors, in which it includes links to their blogs. Among those favorites was a blog titled She’s Called Clair. The creator and updater, Clair, is a woman who posts her wardrobe, advertising her personal style to the public. Along with each post, she writes about what she loves and hates in fashion, gaining an audience of comments. Clair lives in Brighton, England. She is a journalist for Brighton Fashion Week, as well as for other publications. She is also a novelist and photographer.
Credits
The original editor of 'Look' was ''Ali Hall''. ''Kate Stephens'' was the editor of the online edition. ''Gilly Ferguson'' took over as Editor-in-Chief of both 'Look' print magazine and Look.co.uk in 2015.
References
External links
Look Magazine website
with preview sample of each week’s magazine
Look Magazine overview and publishers' information
{{DEFAULTSORT:Look Magazine (Uk)
2007 establishments in the United Kingdom
2018 disestablishments in the United Kingdom
Fashion magazines published in the United Kingdom
Weekly magazines published in the United Kingdom
Celebrity magazines published in the United Kingdom
Defunct women's magazines published in the United Kingdom
Entertainment magazines published in the United Kingdom
Magazines established in 2007
Magazines disestablished in 2018
Women's fashion magazines