Lolly Gobble Bliss Bombs are an Australian

snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

made by the

Greens Greens may refer to: *Leaf vegetables such as collard greens, mustard greens, spring greens, winter greens, spinach, etc. Politics Supranational * Green politics * Green party, political parties adhering to Green politics * Global Greens * Europ ...

food company. Originally released in the 1970s, it is caramelised, ready-to-eat popcorn, similar to the American

Cracker Jack Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat The ...

. The concept was first floated in the late 1960s, but the company delayed the product due to uncertainty of the market appeal. The popcorn is coated with toffee and rolled in crushed peanuts. Flavours include

butterscotch Butterscotch is a type of confectionery whose primary ingredients are brown sugar and butter, but other ingredients are part of some recipes, such as corn syrup, cream, vanilla, and salt. The earliest known recipes, in mid-19th century Yorkshir ...

and

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizat ...

. Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of Peter Max,

Robert Crumb Robert Dennis Crumb (; born August 30, 1943) is an American cartoonist and musician who often signs his work R. Crumb. His work displays a nostalgia for American folk culture of the late 19th and early 20th centuries, and satire of contem ...

The Fabulous Furry Freak Brothers ''The Fabulous Furry Freak Brothers'' is an underground comic about a fictional trio of stoner characters, created by the American artist Gilbert Shelton. The Freak Brothers first appeared in ''The Rag'', an underground newspaper published in Au ...

. The initial marketing was developed by

Frank Margan Frank or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a medieval Germanic people * Frank, a term in the Muslim world for all western Europeans, particularly during the Crusades - see Farang Curre ...

, the creative director at

John Singleton John Daniel Singleton (January 6, 1968 April 28, 2019) was an American director, screenwriter, and producer. He made his feature film debut writing and directing '' Boyz n the Hood'' (1991), for which he was nominated for the Academy Award for ...

's SPASM agency. This packaging was varied in the late 1980s. Lolly Gobble Bliss Bombs were launched by margarine maker Marrickville Holdings in the early 1970s, generating significant sales in the mid and late 1970s. In 1980 Marrickville Holdings were purchased by Allied Mills, which continued to advertise the brand despite flagging sales. In 1986 Allied Mills amalgamated with the Goodman Group to become Goodman Fielder. The new company ceased to promote Lolly Gobble Bliss Bombs and let distribution decline. In 1991 Goodman Fielder sold the brand together with the ETA and Daffodil nuts brands to Southern Cross Foods, a relative newcomer to the snackfood market, for $AUD 10 million. In December 1992, Southern Cross collapsed and Lolly Gobble Bliss Bombs were sold to Barton Addison & Sons, a company that marketed peanuts and peanut butter. In 1994

purchased Barton Addison, primarily to secure its peanut butter brands, and in 1998 launched a major advertising campaign to promote the brand.

References

Australian brands Australian snack foods Popcorn brands Products introduced in 1970 Brand name snack foods Australian confectionery {{Food-product-stub

See also

References