Loew's State Theatre (New York City) on:
[Wikipedia]
[Google]
[Amazon]
Loew's State Theatre was a
Loew's State Theatre was a movie theater
A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
at 1540 Broadway
Broadway may refer to:
Theatre
* Broadway Theatre (disambiguation)
* Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S.
** Broadway (Manhattan), the street
**Broadway Theatre (53rd Stree ...
on Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Designed by Thomas Lamb in the Adam style
The Adam style (or Adamesque and "Style of the Brothers Adam") is an 18th-century neoclassical style of interior design and architecture, as practised by Scottish architect William Adam and his sons, of whom Robert (1728–1792) and James (173 ...
, it opened on August 29, 1921, as part of a 16-story office building for the Loew's Theatres company, with a seating capacity of 3,200 and featuring both vaudeville
Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
and films. It was the first theater on Broadway to cost $1 million. It was initially managed by Joseph Vogel
Joseph Vogel is an American author, scholar, and popular culture critic. He is the author of several books, including '' Man in the Music: The Creative Life and Work of Michael Jackson'' and ''This Thing Called Life: Prince, Race, Sex, Religion, ...
, who later became president of Loew's Inc. and then MGM
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
.
Loew's became the last theater in Times Square to continue booking vaudeville
Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
acts as that medium declined in the 1930s; when it hosted its last vaudeville show on December 23, 1947, sentimental goodbyes were made from the stage in recognition of the end of an era.
In March 1959 the theater completed an $850,000 remodeling that reduced the number of seats from 3,316 to 1,885 but made them wider and increased the space between rows. The proscenium arch
A proscenium ( grc-gre, προσκήνιον, ) is the metaphorical vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor ...
also was eliminated and a wide-screen projector was installed to permit the showing of CinemaScope
CinemaScope is an anamorphic lens series used, from 1953 to 1967, and less often later, for shooting widescreen films that, crucially, could be screened in theatres using existing equipment, albeit with a lens adapter. Its creation in 1953 by ...
and VistaVision
VistaVision is a higher resolution, widescreen variant of the 35 mm motion picture film format which was created by engineers at Paramount Pictures in 1954.
Paramount never used anamorphic processes such as 2.55: 1, CinemaScope but refi ...
(but not Cinerama
Cinerama is a widescreen process that originally projected images simultaneously from three synchronized 35mm projectors onto a huge, deeply curved screen, subtending 146° of arc. The trademarked process was marketed by the Cinerama corporati ...
) motion pictures. The interior was redecorated using a beige-on-gold palette. The remodeled theater reopened with the New York premiere of ''Some Like It Hot
''Some Like It Hot'' is a 1959 American crime comedy film directed, produced and co-written by Billy Wilder. It stars Marilyn Monroe, Tony Curtis and Jack Lemmon, with George Raft, Pat O'Brien, Joe E. Brown, Joan Shawlee, Grace Lee Whitney and N ...
'', with Marilyn Monroe
Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
in attendance.
The theater held several world premieres including ''The Three Musketeers
''The Three Musketeers'' (french: Les Trois Mousquetaires, links=no, ) is a French historical adventure novel written in 1844 by French author Alexandre Dumas. It is in the swashbuckler genre, which has heroic, chivalrous swordsmen who fight f ...
'' (1948), '' Annie Get Your Gun'' (1950), '' Ben-Hur'' (1959), ''Becket
''Becket or The Honour of God'' (french: Becket ou l'honneur de Dieu) is a 1959 play written in French by Jean Anouilh. It is a depiction of the conflict between Thomas Becket and King Henry II of England leading to Becket's assassination in 117 ...
'' (1964), and ''Doctor Dolittle
Doctor John Dolittle is the central character of a series of children's books by Hugh Lofting starting with the 1920 ''The Story of Doctor Dolittle''. He is a physician who shuns human patients in favour of animals, with whom he can speak in the ...
'' (1967).
The cinema was split into two in 1968 with the former balcony re-opening on December 18, 1968 as the State II with 1,214 seats with the U.S. premiere of ''Chitty Chitty Bang Bang
''Chitty Chitty Bang Bang'' is a 1968 musical-fantasy film directed by Ken Hughes with a screenplay co-written by Roald Dahl and Hughes, loosely based on Ian Fleming's novel '' Chitty-Chitty-Bang-Bang: The Magical Car'' (1964). The film stars ...
''. The orchestra was renamed State I with 1,172 seats. In March 1972, State I held the world premiere of ''The Godfather
''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 novel of the same title. The film stars Marlon Brando, Al Pacino, James Caan, ...
'', which also opened the following day at State II. The theater was sold to developer in 1986. It closed on February 19, 1987, and was replaced by the Bertelsmann Building
1540 Broadway, formerly the Bertelsmann Building, is a 44-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. Designed by David Childs of Skidmore, Owings & Merrill (SOM), the building was ...
.
References
Broadway (Manhattan) Cinemas and movie theaters in Manhattan Loew's Theatres buildings and structures Theater District, Manhattan Theatres in Manhattan {{US-theatre-stub