"Load Me Up" is a song by Canadian rock group

Matthew Good Band Matthew Good Band was a Canadian alternative rock band formed in Coquitlam, British Columbia in 1995. The band consisted of singer-songwriter/guitarist Matthew Good, guitarist/keyboardist Dave Genn, drummer Ian Browne and bassist Geoff Lloyd. Ll ...

. The song was released as the second single from the band's third studio album, ''

Beautiful Midnight ''Beautiful Midnight'' is the third album released by the Matthew Good Band. It is the band's most commercially successful album. The album won the award for "Best Rock Album" at the 2000 Juno Awards. The album produced four successful singles ...

''. The song reached No. 1 on Canada's Rock chart, and continues to be one of the band's most popular songs. The song is featured on the

MuchMusic Much (an abbreviation for its full name MuchMusic) is a Canadian English language specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. MuchMusic launched on August 31 ...

compilation album, ''

Big Shiny Tunes 5 "Big Shiny Tunes 5" is the fifth edition of the MuchMusic compilation series, '' Big Shiny Tunes''. The album contains six songs that reached #1 on Canada's Rock chart in 2000 (" Bent", "Load Me Up", "Kryptonite", " Take a Picture", " Wonderful ...

''. The song was ranked No. 1 by ''Vice'' on their “Completely Biased Ranking of the 60 Best CanRock Songs Ever” list. In 2016, Good released a re-recorded version of the song on his EP, ''I Miss New Wave: Beautiful Midnight Revisited''. Between 1995 and 2016, "Load Me Up" was the ninth most played song by a Canadian artist on rock radio stations in Canada.

Music video

The music video features a

dream sequence A dream sequence is a technique used in storytelling, particularly in television and film, to set apart a brief interlude from the main story. The interlude may consist of a flashback, a flashforward, a fantasy, a vision, a dream, or some other ...

of all four band members being chased by several

school uniform A school uniform is a uniform worn by students primarily for a school or otherwise an educational institution.They are common in primary and secondary schools in various countries. An example of a uniform would be requiring button-down shir ...

ed students. The band runs up the stairs to the roof of a building and jump off the roof into a body of water, to which all the students follow. As they continue to run away in the water, everyone of the band members are tackled into the water one by one by the students. As Good is tackled, the video then cuts to Good sliding into a rain-soaked soccer field. As he gets up, he sees the students at the other side of the field taunting him. One student (the same one who tackled him) spits towards Good from the top of the group. Good runs towards them and jumps into the group of students and is quickly defeated, shown lying on the ground with his eyes closed. Good then wakes up in his bedroom and sees the girl who tackled him and spat at him in his dream staring at him. The camera then moves behind the girl, showing a large knife in her hand behind her back as the video cuts to black.

Filming

The music video was directed by Bill Morrison and produced by Paddy Gillen. The video was filmed over a three-day period in many popular locations in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

, such as the

Pacific Coliseum Pacific Coliseum, known to locals as "The Coliseum" or the "Rink on Renfrew," is an indoor arena located at Hastings Park in Vancouver, British Columbia. Its main use has been for ice hockey and the arena has been the home for several ice hocke ...

, the

Pacific National Exhibition The Pacific National Exhibition (PNE) is a nonprofit organization that operates an annual 15-day summer fair, 10-day winter fair, a seasonal amusement park, and indoor arenas in Vancouver, British Columbia, Canada. The PNE fair is held at Hastings ...

and the Vancouver Aquatic Centre. The video had the highest budget of any MGB music video, costing an estimated $150,000.

Awards and nominations

*The video reached No. 1 on

MuchMusic Countdown The ''Much Countdown'' (also known as the ''Much Top 30 Countdown'', and formerly known as ''The MuchMusic Top 20 Countdown'') is an hour-long musical television program, usually hosted by a VJ, that aired on Canadian music television station Mu ...

for two consecutive weeks between March 10 and 17, 2000. *The video was nominated for five awards at the 2000 Much Music Video Awards, winning for Best Video and

Best Rock Video The MTV Video Music Award for Best Rock was first given out in , one of the four original genre categories added to the VMAs that year. In its first year, the award was called Best Heavy Metal Video, and from 1990 to 1995, it was renamed Best Meta ...

. *The video was nominated for "Best Video" at the

2001 Juno Awards The Juno Awards of 2001 were held in Hamilton, Ontario Canada during the weekend of 3–4 March 2001. The primary ceremonies were hosted by Rick Mercer at Copps Coliseum on 4 March 2001 and broadcast on CBC Television. Performers during the tele ...

Charts

References

External links

* 1999 singles Matthew Good Band songs Songs written by Matthew Good Songs written by Dave Genn {{1990s-single-stub