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Liv Cooke (born 20 April 1999) is a British
freestyle football Freestyle football is the art of juggling a football using any part of the body, excluding the elbows to the hands. It combines football tricks, dance, acrobatics and music to entertain onlookers and compete with opponents. The official governin ...
world champion, and current six-time world record holder. She was also a
BBC Sport BBC Sport is the sports division of the BBC, providing national sports coverage for BBC television, radio and online. The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flag ...
presenter on the prime-time show ' MOTDx' and
UEFA Union of European Football Associations (UEFA ; french: Union des associations européennes de football; german: Union der europäischen Fußballverbände) is one of six continental bodies of governance in association football. It governs f ...
ambassador, who has previously been awarded the Parliamentary Rising Star and Woman of the Future awards. Although best known for her freestyle football and social media videos, Cooke is also the founder of Liv Cooke Holdings Ltd., a group which encompasses Liv Cooke Properties Ltd., W1NFLUENCE Ltd., and Liv Cooke Ltd..


Biography

Cooke started playing football at a young age having grown up with her two older brothers, Jack and Sam. At the age of 10 she joined
Preston North End F.C. Preston North End Football Club, commonly referred to as Preston, North End or PNE, is a professional football club in Preston, Lancashire, England, who currently play in the EFL Championship, the second tier of the English football league syste ...
whilst also playing in Woodlea Junior School's football team. Cooke went on to study at Balshaw's Church of England High School, where she captained the girls' football team, and signed for the
Blackburn Rovers F.C. Blackburn Rovers Football Club is a professional football club, based in Blackburn, Lancashire, England, which competes in the , the second tier of the English football league system. They have played home matches at Ewood Park since 1890. ...
Centre of Excellence at the age of 14. One year later, Cooke was side-lined by a recurring back injury and discovered freestyle football videos online. She began to learn the basics in her back garden and stopped playing football in 2015 to focus on freestyle. In 2016, at the age of 17, Cooke left
Runshaw College Runshaw College is a further and higher education college based at three centres in Leyland and Chorley, Lancashire, England. History Runshaw College was established in 1974. It initially catered solely for school leavers from Balshaw's High ...
early to pursue a career as a professional football freestyler. Since becoming a professional freestyler, Cooke has diversified her career through social media and TV, ambassadorial roles, and founding several companies.


Career

In 2015, Cooke performed freestyle publicly for the first time at St Andrews Infant School in her local town of
Leyland, Lancashire Leyland () is a town in South Ribble, Lancashire, England, six miles (10 km) south of Preston. The population was 35,578 at the 2011 Census. The name of the town is Anglo-Saxon, meaning "untilled land". History English Leyland was an a ...
. This was quickly followed by her first professional event, where she performed at a Blackburn Rovers half-time show at Ewood Park. Since then, Cooke has become the youngest ever professional football freestyler, performing at events across the globe and working with a number of major organisations. Her work has included performing at
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it ...
’s national sports day, becoming an ambassador for the
UEFA Union of European Football Associations (UEFA ; french: Union des associations européennes de football; german: Union der europäischen Fußballverbände) is one of six continental bodies of governance in association football. It governs f ...
‘We Play Strong’ initiative designed to get more girls into football, and touring Australia to inspire children to get active. Commercially, Cooke has featured in a
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
TV commercial, a number of Adidas commercials, and a
LIDL Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...
advert. In addition, she has appeared on a number of TV shows including
Match of the Day ''Match of the Day'' (abbreviated to ''MOTD'') is a football highlights programme, typically broadcast on BBC One on Saturday nights, during the Premier League season. The show's current presenter is former England international striker Gary ...
,
Soccer AM ''Soccer AM'' is a British football-based comedy/talk show, produced by Sky Sports. First broadcast in 1995, the programme currently airs on Sky Showcase, Sky Sports Premier League and Sky Sports Football at 10.30am on Saturdays during the f ...
,
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
and Fox Soccer News. Cooke made her competitive freestyle debut in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
in August 2016 at the Red Bull Street Style World Finals, where she placed 6th and was the youngest qualifier. Later that year, Cooke qualified for the 2016 World Football Freestyle Championships in Melbourne. She finished second, making her the youngest ever finalist. Cooke broke her foot in the final, which ruled her out for several months. She returned to training in April 2017. In August 2017, Cooke qualified for the 2017 Super Ball open football freestyle championships in
Prague Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and List of cities in the Czech Republic, largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 milli ...
. Once there, she won all of her battles to become the world football freestyle champion and the youngest in history to ever take the title. In 2018, Cooke became an ambassador for UEFA Women's Football, launching her own social media-based series 'Play Anywhere'. In 2019, Cooke became a global ambassador for
UEFA Euro 2020 The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 (stylised as UEFA EURO 2020) or simply Euro 2020, was the 16th UEFA European Championship, the quadrennial international men's football championship of Europe ...
. In September 2019, Cooke signed as a
BBC Sport BBC Sport is the sports division of the BBC, providing national sports coverage for BBC television, radio and online. The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flag ...
presenter. This role included hosting the new MOTDx show, along with presenting features on
Match of the Day ''Match of the Day'' (abbreviated to ''MOTD'') is a football highlights programme, typically broadcast on BBC One on Saturday nights, during the Premier League season. The show's current presenter is former England international striker Gary ...
. In September 2021 Cooke had to pull out of the
Soccer Aid ''Soccer Aid'' is a British annual (formerly bi-ennial) charity event that has raised over £38 million in aid of UNICEF UK, through ticket sales and donations from the public. The televised event is a friendly-style football match between t ...
line-up due to contracting
Covid-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
. In September 2021, Cooke was confirmed as the highest earning female athlete
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
creator at that time. In October 2021, Cooke appeared on CBBC show Saturday Mash Up, where she was gunged with 20 buckets of slime after losing out in a vote against singer Nathan Evans. In May 2022, Cooke was announced as the Boston Red Sox Wild Card for the inaugural Home Run Derby X in 2022, participating in the series across London, Seoul, and New Mexico. In August 2022, Cooke appeared alongside various other athletes and celebrities in the
Sport Relief ''Sport Relief'' was a biennial charity event from Comic Relief, in association with BBC Sport, established in 2002. It was the idea of Kevin Cahill, CBE, who had joined Comic Relief in 1991 to establish a new department as Director of Educat ...
All Star Games, which aired shortly after the conclusion of the
2022 Commonwealth Games The 2022 Commonwealth Games, officially known as the XXII Commonwealth Games and commonly known as Birmingham 2022, was an international multi-sport event for members of the Commonwealth of Nations that took place in Birmingham, England bet ...
in Birmingham.


Liv Cooke Holdings Ltd.

Cooke is the founder of Liv Cooke Holdings Ltd,(there is no official record of this company in the UK) a group which encompasses three companies that she has founded and wholly-owns: W1NFLUENCE Ltd., Liv Cooke Properties Ltd., and Liv Cooke Ltd.. In May 2016, Cooke founded Girls ATW, which went on to become the world's leading female football freestyle agency. Although successful, Cooke folded the company in 2017 as she focused on training for the World Championships. Cooke subsequently re-branded in 2019 as W1NFLUENCE, which Cooke now uses as a platform for innovation; she designs, produces, and distributes freestyle-specific footballs and other gadgets to assist with freestyle football on the move, with all profits re-invested into supporting grassroots football. In November 2019 Cooke founded Liv Cooke Properties Ltd., a company focused on residential real estate developments and investments. Her work on developments has also extended to advising on the development of the £2.6m South Ribble Playing Pitch Hub at Bamber Bridge Leisure Centre, which includes two new 3G pitches. In April 2020 Cooke founded Liv Cooke Ltd..


See also

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Freestyle football Freestyle football is the art of juggling a football using any part of the body, excluding the elbows to the hands. It combines football tricks, dance, acrobatics and music to entertain onlookers and compete with opponents. The official governin ...
*
World Freestyle Football Association The World Freestyle Football Association (WFFA) is the international Sport governing body, governing body of Freestyle Football, freestyle football. Freestyle football is defined as an art and sport, which involves participants creatively jugg ...
*
Ricardo Chahini Ricardo Fabiano Chahini de Araujo (born 16 February 1998), also known as Ricardinho, is a Brazilian freestyle footballer from Belém do Pará, who was the 2019 Red Bull Street Freestyle world champion. Career Ricardinho started Freestyle Fo ...


References


External links


W1NFLUENCE official website
{{DEFAULTSORT:Cooke, Liv 1999 births Living people Freestyle footballers British founders