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Listia is a free
online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...
and mobile app for trading goods between individuals without using money. The platform has a system known as Listia credits to facilitate the trades. Users earn credits for giving away items they no longer need and can then use credits to get items that other users have listed. The marketplace uses an
auction An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition ex ...
system where users bid on each other's items until the auction ends and the highest bidder wins. The user who listed the item then arranges for a pickup or ships the item directly to the winner.


History

Listia originally received funding of $15,000 from
startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
funding firm
Y Combinator Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Str ...
. Listia was launched on August 6, 2009. In October 2009, Listia received $400,000 in funding from Implistic Capital in an angel round with Adam Pearsall joining the board of directors. By 2010, the site passed the 1,000,000 auction mark and was named one of the top 100 websites of 2010 by ''
PCMag ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present d ...
''. In April 2011, Listia raised an additional $1.75M in funding from
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen ...
,
SV Angel Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's "super angels". Early career Conway graduated from San Jose State University with a bachelor's de ...
, and other investors. Listia announced that they had over 1 million registered users and listings in over 3,000 cities by January 2012. They also launched their Android and iPhone apps in early 2012. On July 18, 2012, Listia launched their Rewards Store to allow users to get brand new electronics and other goods with their Listia credits from big online retailers. Led by General Catalyst, they raised $9 million in Series A funding in October 2013 to be used on developing their mobile apps. In 2018, Listia added XNK, a new currency to their marketplace. The currency used the
Ethereum Ethereum is a decentralized, open-source blockchain with smart contract functionality. Ether (Abbreviation: ETH; sign: Ξ) is the native cryptocurrency of the platform. Among cryptocurrencies, ether is second only to bitcoin in market capita ...
blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...
and could be used in and outside of Listia. A total of 500 Million XNK was created, 6% reserved for existing Listia users, 30% sold via private presale, and two public capped presales, 32% retained by Listia, vested over 3 years, 32% allocated for distribution and incentivizing the network, released over 3 years. As of December 2021, Listia ranked 276,106 among global websites according to
Alexa Internet Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. ...
.


Services

In 2009, Listia has created a system called Listia Credits to help facilitate trading on the site. Users earn credits during sign-up and then continue to earn more as they place items in the marketplace. Purchasing credits is also an option, and is Listia's main
business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, ...
. Users may also gain credits by leaving feedback, completing offers on the site, participating in promotions, and general courtesies.


Department of Labor investigation

Listia agreed to pay $190,546 in back wages and damages to 61 current and former employees after the
Wage and Hour Division The Wage and Hour Division (WHD) of the United States Department of Labor is the federal office responsible for enforcing federal labor laws. The Division was formed with the enactment of the Fair Labor Standards Act of 1938. The Wage and Hour mi ...
of the
Department of Labor The Ministry of Labour ('' UK''), or Labor ('' US''), also known as the Department of Labour, or Labor, is a government department responsible for setting labour standards, labour dispute mechanisms, employment, workforce participation, training, a ...
conducted an investigation. The company violated the
Fair Labor Standards Act The Fair Labor Standards Act of 1938 (FLSA) is a United States labor law that creates the right to a minimum wage, and "time-and-a-half" overtime pay when people work over forty hours a week. It also prohibits employment of minors in "oppres ...
's overtime, minimum wage, and record-keeping provisions. Customer service employees were not paid overtime for hours worked beyond 40 in a week and in cases minimum wage. Listia also misclassified some employees as exempt from overtime pay and considered others as volunteers. The volunteers were not paid only given credits towards purchases on the company's website.


References


External links

* {{Official website, https://www.listia.com Internet properties established in 2009 Online auction websites of the United States