This is a list of notable nationally exposed mascots and characters created specifically for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

purposes, listed alphabetically by the product they represent.

Characters

Other notable characters and their brands

Betty Boop Betty Boop is an animated cartoon character created by Max Fleischer, with help from animators including Grim Natwick.Pointer (2017) She originally appeared in the ''Talkartoon'' and ''Betty Boop'' film series, which were produced by Fleischer ...

(1930–1992) –

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

(former) * Brawny Lumberjack – Brawny paper towels * Brother Dominick – Xerox * Culligan Lady – Culligan water softener * Gamzee Makara – Faygo * Felix the Cat (1919–1921) – DreamWorks Classics (former) * Foster Farm Chickens – Foster Farms poultry * Fruit of The Loom Guys – Fruit of The Loom underwear/sleepwear * The Hasbro Boy – Hasbro * John H. Goodwill – Goodwill thrift store * Kenner Gooney Bird – Kenner * Klondike The Polar Bear – Klondike ice cream bar * Little Foster – Foster’s Freeze restaurants * Little Miss Sunbeam – Sunbeam bread *

Luxo Jr. ''Luxo Jr.'' is a 1986 American computer-animated short film produced and released by Pixar. Written and directed by John Lasseter, the two-minute short film revolves around one larger and one smaller desk lamp. The larger lamp, named Luxo Sr. ...

– Pixar * Mia (Native American woman) – Land O'Lakes butter and dairy products * The Minions – Illumination Entertainment * Mr. Bluelight – K-Mart stores * Mr. Bubble – Mr. Bubble bubble bath * Mr. Goodwin – Crest toothpaste * Mr. Meow – Meow Mix cat food * Mr. Potato Head and Mrs. Potato Head – Lays chips * Mrs. Olson – Folgers coffee * Orville Redenbacher – Orville Redenbacher gourmet popcorn * Oscar Mayer Bologny Kid – Oscar Mayer bologna *

Pikachu is a fictional species in the ''Pokémon'' media franchise. Designed by Atsuko Nishida and Ken Sugimori, Pikachu first appeared in the 1996 Japanese video games ''Pokémon Red'' and ''Green'' created by Game Freak and Nintendo, which were ...

– ''

Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...

'' merchandise * Polar Bear – Icee drinks * Popeye (1930–1988) –

(former) * Punchy – Hawaiian Punch drink mix * Rosie The Waitress – Bounty paper towels * Sambo & Jolly Tiger – Sambo’s restaurants * Scrat –

Blue Sky Studios Blue Sky Studios, Inc. was an American computer animation studio based in Greenwich, Connecticut. It was founded on February 22, 1987 by Chris Wedge, Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, and Eugene Troubetzkoy after their e ...

Slappy the Dummy Slappy the Dummy is a fictional character and antagonist in the ''Goosebumps'' children's series by R. L. Stine. He is one of the series' most popular villains, the main antagonist of the ''Night of the Living Dummy'' saga and the mascot of the ...

– Goosebumps merchandise * Sleepy Bear – Travelodge motels * Slush Puppie – Slush Puppie drinks *

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...

–

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

* Talking T-Shirt –

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

sportswear * Tropic-Ana – Tropicana orange juice *

Mr. Magoo Mr. Magoo (known by his full name: J. Quincy Magoo) is a fictional cartoon character created at the UPA animation studio in 1949. Voiced by Jim Backus, Mr. Magoo is an elderly, wealthy, short-statured retiree who gets into a series of comical ...

– DreamWorks Classics * W.C. Fritos – Frito Lay corn chips * Woody Woodpecker –

Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

Characters

Other notable characters and their brands

See also

References

Further reading