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Limor Fried is an American
electrical engineer Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
and owner of the electronics hobbyist company Adafruit Industries. She is influential in the
open-source hardware Open-source hardware (OSH) consists of physical artifacts of technology designed and offered by the open-design movement. Both free and open-source software (FOSS) and open-source hardware are created by this open-source culture movement and a ...
community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, tow ...
, having participated in the first Open Source Hardware Summit and the drafting of the ''Open Source Hardware'' definition, and is known by her
moniker A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
''ladyada'', an homage to Lady
Ada Lovelace Augusta Ada King, Countess of Lovelace (''née'' Byron; 10 December 1815 – 27 November 1852) was an English mathematician and writer, chiefly known for her work on Charles Babbage's proposed mechanical general-purpose computer, the A ...
.


Career and recognition

Fried studied at MIT, earning a BS in
Electrical Engineering and Computer Science Computer Science and Engineering (CSE) is an academic program at many universities which comprises scientific and engineering aspects of computing. CSE is also a term often used in Europe to translate the name of engineering informatics academic ...
(EECS) in 2003 and a
Master of Engineering A Master of Engineering (abbreviated MEng, M.E. or M.Eng.) is either an academic or professional master's degree in the field of engineering. International variations Australia In Australia, the Master of Engineering degree is a research deg ...
in EECS in 2005. For part of the qualification she created a project called ''Social Defense Mechanisms: Tools for Reclaiming Our Personal Space''. Following the concept of
critical design Critical design makes aspects of future physically present to provoke a reaction. ''"Critical design is critical thought translated into materiality. It is about thinking through design rather than through words and using the language and structu ...
she prototyped glasses that darken when a television is in view, and a low-power RF jammer that prevents cell phones operating in a user's personal space. Fried was an Eyebeam fellow from 2005–2006. During 2005, Fried founded what became Adafruit Industries, first in her MIT dorm room, later moving to New York. The company designs and resells open source electronic kits, components, and tools, mainly for the hobbyist market. In 2010 the company had eight employees and shipped more than $3 million worth of product. The company's mission extends beyond the adult hobbyist audience to pre-school STEM education. Adafruit is a company based on sharing ideas as well as resources; everyone who works for the company is offered the same 401k plan and they get paid time off for volunteer nonprofit work. In 2009, she was awarded the Pioneer Award by the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an international non-profit digital rights group based in San Francisco, California. The foundation was formed on 10 July 1990 by John Gilmore, John Perry Barlow and Mitch Kapor to promote Internet ci ...
for her participation in the open source hardware and software community. Fried was awarded the Most Influential Women in Technology award, in 2011, by '' Fast Company'' magazine and became the first female engineer featured on the cover of '' Wired''. In that same issue of Wired, she says, "Having websites that sell parts online is a really big deal. It used to be that if you wanted to order parts to make something, you had to dig through a catalog, and they probably wouldn't even send you one if you weren't a professional. Now everything is online. You can just Google the parts to make your submarine." In an interview with
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
, Fried said, "If there's one thing I'd like to see from this, it would be for some kids to say to themselves 'I could do that' and start the journey to becoming an engineer and entrepreneur." She is also quoted as saying, "There's always something newer and funner and more glossy, but we want to make sure people can actually build stuff, too." Fried is a member of the IEEE Spectrum editorial advisory board as of late 2017.


Awards

* 2009 Pioneer Award by the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an international non-profit digital rights group based in San Francisco, California. The foundation was formed on 10 July 1990 by John Gilmore, John Perry Barlow and Mitch Kapor to promote Internet ci ...
* 2011 Most Influential Women in Technology award by Fast Company magazine * 2012 ''Entrepreneur'' "Entrepreneur of the Year". Of the 15 finalists, she was the only female. * 2015
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...
Champion of Change (Making) * 2018
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
' America's Top 50 Women In Tech. * 2019 STEP Ahead Honoree, Women in Manufacturing by The Manufacturing Institute * 2019 Women in Open Source Award (Community) by
Red Hat Red Hat, Inc. is an American software company that provides open source software products to enterprises. Founded in 1993, Red Hat has its corporate headquarters in Raleigh, North Carolina, with other offices worldwide. Red Hat has become ass ...


Open Kinect Project

In response to the launch of Microsoft's
Kinect Kinect is a line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB cameras, and infrared projectors and detectors that map depth through either structured light or time of flig ...
for the
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
in 2010, Fried, along with Phillip Torrone, organized a $1,000 challenge to create an open source driver. After Microsoft condemned the challenge as modification to their product, Adafruit increased the prize to $2,000 and then $3,000. This prompted a response from a Microsoft company spokesperson: After significant advancements in the open source drivers, spokespeople from Microsoft stated that they did not condemn the challenge, and in fact were excited to see what the community developed.


Personal life

Fried is married to ''
Hackaday ''Hackaday'' is a hardware hacking website. It was founded in 2004 as a web magazine. Since 2014, Hackaday also hosts a community database of open-source hardware designs. History Hackaday was founded in 2004 by Phillip Torrone as a web magaz ...
'' founder, former ''
Make Make or MAKE may refer to: *Make (magazine), a tech DIY periodical *Make (software), a software build tool *Make, Botswana, in the Kalahari Desert *Make Architects Make Architects is an international architecture practice headquartered in London ...
'' editor and former ''
Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editori ...
'' podcast host Phillip Torrone. In 2022 they had a baby. https://www.youtube.com/watch?v=457im3lV1wI?t=4027


See also

* Adafruit Industries *
Ayah Bdeir Ayah Bdeir ( ar, آية بدير; born 1982 in Montreal, Quebec) is an entrepreneur, inventor, and interactive artist. She is the founder and CEO of littleBits. She is also the co-founder of Daleel Thawra, a directory of protests, initiatives, ...
– entrepreneur and founder of
littleBits littleBits is a New York City-based startup that makes an open source library of modular electronics ( open-source electronics), which snap together with small magnets for prototyping and learning. The company's goal is to democratize hardware t ...
*
Becky Stern Becky Stern (born January 29, 1985) is a DIY expert based in New York City. Her work combines basic electronics, textile crafts, and fashion. Career From 2007 to 2012 Stern worked as a blogger and senior video producer for ''MAKE'' and ''CRAFT'' ...
– Maker and the former director of
Wearable Electronics A wearable computer, also known as a body-borne computer, is a computing device worn on the body. The definition of 'wearable computer' may be narrow or broad, extending to smartphones or even ordinary wristwatches. Wearables may be for general ...
at Adafruit *
Jeri Ellsworth Jeri Janet Ellsworth (born August 14, 1974) is an American entrepreneur, computer chip designer and inventor. She gained fame in 2004 for creating a complete Commodore 64 emulator system on a chip housed within a joystick, called Commodore 30- ...
– entrepreneur and inventor of
C64 Direct-to-TV The C64 Direct-to-TV, called C64DTV for short, is a single-chip implementation of the Commodore 64 computer, contained in a joystick (modeled after the mid-1980s Competition Pro joystick), with 30 built-in games. The design is similar to the Atari ...


References


External links

* — Limor Fried's company. * * * on ladyada's work.
Adafruit Industries (Youtube)
--
Rocketboom Rocketboom was a daily vlog produced by Andrew Baron in the format of a newscast with a comedic slant. Since 2004 Rocketboom has presented oddities, vlog excerpts, social and political commentary. The Rocketboom weblog and Apollo Pony featured s ...
report on ladyada's company
The Mag Pi #9
– Raspberry Pi magazine features an interview with Limor Fried {{DEFAULTSORT:Fried, Limor Year of birth missing (living people) Living people American electrical engineers American women engineers MIT School of Engineering alumni Open-source hardware American women company founders American company founders 21st-century women engineers 21st-century American engineers 21st-century American businesspeople 21st-century American businesswomen