Licious is an
e-commerce service that sells seafood and meat, in addition to
ready-to-cook and
ready-to-eat products. It is operated by Delightful Gourmet Private Limited and headquartered in
Bangalore. It was launched in 2015 by Abhay Hanjura and Vivek Gupta.
History
Vivek Gupta and his friend, Abhay Hanjura started Licious in 2015.
It is operated by Delightful Gourmet Pvt. Ltd.
In 2021, Licious became India's 29th
unicorn of the year and India's first
direct-to-consumer
Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...
(D2C) unicorn.
In October 2022, Licious launched direct-to-consumer,
plant-based meat brand, UnCrave.
Funding
In September 2015, Licious received $1 million in seed investment from former
Infosys Board member and CFO
T. V. Mohandas Pai
T. V. Mohandas Pai is a Padma Shri Awardee and the current Chairman of Manipal Global Education (Manipal University). He was a former director of Infosys, and Head – Administration, Education, and Research, Financial, and Human Resour ...
. In 2016, Licious received $3 million investment from
Mayfield Capital and 3one4 Capital. Next year Licious raised $10 million investment from existing and new ones including Mayfield India, 3one4 Capital,
Sistema Asia Fund and Neoplux Technology Fund.
In 2018, Licious raised $25 million investment from
Bertelsmann India Investments and
Vertex Ventures Southeast Asia & India,
UCLA, also invested in the company, along with Mayfield India, 3one4 Capital, Sistema Asla Fund and InnoVen Capital. In the same year they received $25 million funding from Japan's
Nichirei Group. Existing Investors 3one4 Capital, Bertelsmann India Investment, Vertex Ventures Southeast Asia and India, UCLA and Sistema Asia Fund.
In 2019 Licious raised $30 million funding from Singapore based Vertex Growth Fund. Existing investors including 3one4 Capital, Bertelsmann India Investments, Nichirei Corp, Vertex Ventures Southeast Asia, and Sistema Asla Fund.
In 2021, Licious received $192 million from Teamsek and multiple private equity. In the same year they received $52 million funding from
IIFL AMC, Avendus Future Leaders Fund and became India's first direct-to-customer Unicorn.
Operations
As of March 2023, Licious operates across 20+ cities in India, serving over 1.2 million orders every month. It has
processing centers located in Bangalore, Mumbai and Gurugram.
See also
*
List of unicorn startup companies
This is a list of unicorn startup companies.
In finance, a unicorn is a privately held startup company with a current valuation of US$1 billion or more, across technology centers throughout the world.
Notable lists of unicorn companies are ma ...
References
External links
*
{{DEFAULTSORT:Licious
Companies based in Bangalore
Indian companies established in 2015
Online grocers
Online retailers of India