Lego Prince of Persia (stylized as ''LEGO Prince of Persia'') was a

Lego theme A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single se ...

based on the 2010 film '' Prince of Persia: The Sands of Time''. It was licensed from

Walt Disney Pictures Walt Disney Pictures is an American film production company and subsidiary of Walt Disney Studios, which is owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films within the Walt Disney Studios uni ...

and

Jerry Bruckheimer Films Jerry Bruckheimer Films Inc. (JBF) is an American independent film production company of Jerry Bruckheimer, formed in 1995, after cutting his ties with film producer Don Simpson, before his subsequent death in 1996. It produced hits such as th ...

. The theme was introduced in 2010 and was discontinued by the end of 2011.

Overview

The focus of the product line was Prince Dastan battling against Nizam and Hassansin. ''Lego Prince of Persia'' aimed to recreate the main characters in Lego form, including Prince Dastan, Tamina, Nizam, Sheik Amar, Zolm and Hassansin. During Jake Gyllenhaal's appearance on

Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...

, Jake brought along his 18-inch tall Lego doll replicating his character Dastan from ''Prince of Persia'' and surprised the host

Jimmy Kimmel James Christian Kimmel (born November 13, 1967) is an American television host, comedian, writer, and producer. He is the host and executive producer of ''Jimmy Kimmel Live!'', a late-night talk show that premiered on ABC on January 26, 2003, ...

with his own Lego doll designed to personally depict the late-night host.

Development

''Lego Prince of Persia'' was inspired by the 2010 film '' Prince of Persia: The Sands of Time''. The Lego construction toy range was based on the film and developed in collaboration with

Disney Consumer Products Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Con ...

. The construction sets were designed to recreate the story and characters of the film in Lego form.

Launch

The Lego Prince of Persia theme was launched at the

American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at t ...

in 2010. As part of the marketing campaign,

The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

released five Lego sets based on the film. Each set featured different Ostrich Race, Alamut market and Alamut castle.

Promotion and release

In early 2009, Disney and Lego announced a multi-year plan to produce Lego sets based on Disney films. In a press release they announced plans for three Disney themes – ''

Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as t ...

'', ''

Prince of Persia ''Prince of Persia'' is a video game franchise created by Jordan Mechner. It is built around a series of action-adventure games focused on various incarnations of the eponymous Prince, set in ancient and medieval Persia. The first two games i ...

'' and ''

Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...

''. To coincide with the release of the new film, ''Prince of Persia: The Sands of Time'', Lego released a short Lego animated film based on the events of the film. It was narrated by

Jake Gyllenhaal Jacob Benjamin Gyllenhaal (; ; born December 19, 1980) is an American actor. Born into the Gyllenhaal family, he is the son of director Stephen Gyllenhaal and screenwriter Naomi Foner, and his older sister is actress Maggie Gyllenhaal. He beg ...

who played Prince Dastan in the film.

Construction sets

According to

Bricklink Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

, The Lego Group released a total of six Lego sets and a promotional polybag as part of ''Lego Prince of Persia'' theme. It was discontinued by the end of 2011. The five sets were released in the United States on April 12, 2010, and in the United Kingdom on April 19. In addition, Dagger Trap (set number: 20017) was released in 2010 as an exclusive, available with a subscription of Lego's Brickmaster Magazine.

Desert Attack

Desert Attack (set number: 7569) was released on 12 April 2010. The set consisted of 67 pieces with 4 minifigures. The set featured a desert setting, horse, snake and four minifigures of Dastan, a hatchet hassansin, a claw hassansin and a skeleton.

The Ostrich Race

The

Ostrich Ostriches are large flightless birds of the genus ''Struthio'' in the order Struthioniformes, part of the infra-class Palaeognathae, a diverse group of flightless birds also known as ratites that includes the emus, rheas, and kiwis. There are ...

Race (set number: 7570) was released on 12 April 2010. The set consisted of 169 pieces with 3 minifigures. The set featured a platform, a set of gates, two ostriches and three

minifigures A Lego minifigure, commonly referred to as a minifig, is a small plastic articulated figurine produced by Denmark, Danish toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced wor ...

of Dastan, Sheik Amar and an ostrich jockey.

The Fight for the Dagger

The Fight for the Dagger (set number: 7571) was released on 12 April 2010. The set consisted of 258 pieces with 4 minifigures. The set featured a building from the Alamut market, a market stall, a camel and four minifigures of Dastan, Princess Tamina, Asoka and an Alamut merchant.

Quest Against Time

Quest Against Time (set number: 7572) was released on 12 April 2010. The set consisted of 506 pieces with 4 minifigures. The set featured a trap-filled passage, a rock setting with the Sands of Time and four minifigures of Princess Tamina, Dastan, Nizam and Zolm.

Battle of Alamut

Battle of Alamut (set number: 7573) was released on 12 April 2010. The set consisted of 821 pieces with 7 minifigures. The set featured the Alamut castle, a camel and seven minifigures of Dastan, Nizam, Seso, two Alamat guards, Gool and Tamah.

Reception

In 2011, The Lego Group reported that due to the ''

Lego Toy Story Lego ''Toy Story'' is a Lego theme based on the Disney·Pixar's ''Toy Story'' film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Duplo ...

'', ''Lego Prince of Persia'', ''

Lego Pirates of the Caribbean Lego Pirates of the Caribbean was a Lego theme that is based on the film series of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. There are nine known sets. The first wave was released in May 2011 with th ...

'' and ''

Lego Cars 2 Lego ''Cars'' is a Lego theme based on the Disney·Pixar's ''Cars'' film franchise. It was licensed from The Walt Disney Company and Pixar. The theme was first introduced in 2010 for ''Duplo Cars'' sub-theme based on the ''Cars'' film was relea ...

'' lines, it had for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of Lego products, reaching its highest share of construction toys and total U.S. toy market ever.

References

External links

* {{DEFAULTSORT:Lego Prince Of Persia Prince of Persia

Products introduced in 2010 Products and services discontinued in 2011 Works based on Ubisoft video games