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Lego ''Cars'' is a Lego theme based on the
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
·
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
's ''Cars'' film franchise. It was licensed from
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
and
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
. The theme was first introduced in 2010 for ''Duplo Cars'' sub-theme based on the ''
Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
'' film was released as part of the ''
Duplo Lego Duplo (trademarked as DUPLO and stylized in the logo as duplo) is a core product range of the construction toy Lego by The LEGO Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks, m ...
'' theme. In 2011, ''Lego Cars 2'' sub-theme based on the '' Cars 2'' film was released as part of the '' Lego System'' and ''Duplo'' theme. In 2017, ''Lego Juniors Cars 3'' sub-theme based on the ''
Cars 3 ''Cars 3'' is a 2017 American computer-animated sports comedy-adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. The sequel to ''Cars 2'' (2011) and the third installment of the ''Cars'' film series, the ...
'' film was released as part of the '' Lego Juniors'' and ''Duplo'' theme.


Overview

''Lego Cars'' was based on the
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
·
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
's ''Cars'' film franchise, which focused on the story takes place in a world populated by anthropomorphic talking cars and other vehicles. ''Lego Cars'' aimed to recreate the main characters in Lego form, including Lightning McQueen, Mater, Sally Carrera, Doc Hudson, Ramone, Mack, Sheriff, Flo, Guido and Luigi. In addition, ''Lego Cars 2'' trailer was released shortly before the film, recreating it in Lego form. The sequel film, ''
Cars 3 ''Cars 3'' is a 2017 American computer-animated sports comedy-adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. The sequel to ''Cars 2'' (2011) and the third installment of the ''Cars'' film series, the ...
'', was released in May 2017. Lego produced various toy sets based on the ''Cars 3'' film ahead of its release. In addition, ''Lego Juniors Cars 3'' trailer was released shortly before the film, recreating it in Lego form.


Launch

''Duplo Cars'' sub-theme was launched at the American International Toy Fair in 2010. The Lego Group released four Duplo sets based on the ''Cars'' film. Next year, ''Lego Cars 2'' sub-theme was launched at the American International Toy Fair in 2011. As part of the marketing campaign,
The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
released fourteen Lego sets based on the ''Cars 2'' film. Each set featured different World Grand Prix, vehicles and
Radiator Springs Radiator Springs is a fictional small Arizona town and the principal setting of the Disney/Pixar franchise ''Cars''. A composite of multiple real-world locations on the historic U.S. Route 66 from Chicago to Los Angeles, it is most prominently f ...
. ''Lego Juniors Cars 3'' sub-theme was launched at the American International Toy Fair in 2017. The Lego Group released eight Lego Juniors sets and three Duplo sets based on the ''Cars 3'' film.


Characters

* Mater: A Southern-accented
tow truck A tow truck (also called a wrecker, a breakdown truck, recovery vehicle or a breakdown lorry) is a truck used to move disabled, improperly parked, impounded, or otherwise indisposed motor vehicles. This may involve recovering a vehicle damaged ...
from Radiator Springs. *
Lightning McQueen Montgomery "Lightning" McQueen is a fictional anthropomorphic stock car who is the protagonist of the animated Pixar franchise '' Cars'', primarily voiced by actor Owen Wilson. His appearances include the feature films '' Cars'', ''Cars 2'', and ...
: A Piston Cup racecar. *
Doc Hudson Doctor Hudson Hornet, MD (also known as The Fabulous Hudson Hornet, Hud, Doc Hudson, or simply, Doc) is an animated, anthropomorphic retired race car which appears in the 2006 Pixar film ''Cars'' as a medical doctor and a local judge. He is ...
: A 1951
Hudson Hornet The Hudson Hornet is a full-sized automobile that was manufactured by Hudson Motor Car Company of Detroit, Michigan from 1951 until 1954, when Nash-Kelvinator and Hudson merged to form American Motors Corporation (AMC). Hudson automobiles co ...
who is later revealed to be the Fabulous Hudson Hornet. * Sally Carrera: A 2002 996-series Porsche 911 Carrera. *
Luigi is a fictional character featured in video games and related media released by Nintendo. Created by Japanese video game designer Shigeru Miyamoto, Luigi is portrayed as the younger fraternal twin brother and sidekick of Mario, Nintendo's masc ...
: A 1959
Fiat 500 The Fiat 500 ( it, Cinquecento, ) is a rear-engined, four-seat, small city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975 over a single generation in two-door saloon and two-door station wagon bodystyles. Launc ...
. * Ramone: A 1959
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
Lowrider A lowrider or low rider is a customized car with a lowered body. These customized vehicles are generally individually painted with intricate, colorful designs, rolling on wire-spoke wheels with whitewall tires. Lowrider rims are generally smalle ...
. * Sheriff: A 1949 Mercury Club Coupe (police package). * Fillmore: A 1960 VW Bus. * Sarge: A 1941
Willys Willys (pronounced , "Willis" ) was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys. It was best known for its design and production of World War II era and later military jeeps (MBs ...
model jeep, in the style used by the
US Military The United States Armed Forces are the Military, military forces of the United States. The armed forces consists of six Military branch, service branches: the United States Army, Army, United States Marine Corps, Marine Corps, United States N ...
. * Flo: A 1957 General Motors
Motorama The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Mo ...
show car. *
Guido Guido is a given name Latinised from the Old High German name Wido. It originated in Medieval Italy. Guido later became a male first name in Austria, Germany, the Low Countries, Scandinavia, Spain, Portugal, Latin America and Switzerland. The mea ...
: A custom forklift, resembling an
Isetta The Isetta is an Italian-designed microcar built under license in a number of different countries, including Argentina, Spain, Belgium, France, Brazil, Germany, and the United Kingdom. Because of its egg shape and bubble-like windows, it became k ...
at the front who speaks only in Italian. * Mack: A 1985 Mack Super-Liner. *
Red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...
: A 1960s style
fire engine A fire engine (also known in some places as a fire truck or fire lorry) is a road vehicle (usually a truck) that functions as a firefighting apparatus. The primary purposes of a fire engine include transporting firefighters and water to an ...
(most closely resembles a mid-1960s) and Jerry Recycled Batteries, the mean Peterbilt truck whom Lightning McQueen mistakes for Mack while lost. *
Finn McMissile ''Cars'' is a media franchise including the 2006 film ''Cars'', the 2011 film '' Cars 2'', the 2017 film ''Cars 3'', the 2013 film '' Planes'' and the 2014 film '' Planes: Fire & Rescue''. Characters in the fictional universe include: Piston ...
: A British spy car. * Holley Shiftwell: A beautiful young British desk agent, new to field work. *
Francesco Bernoulli ''Cars'' is a media franchise including the 2006 film ''Cars'', the 2011 film '' Cars 2'', the 2017 film ''Cars 3'', the 2013 film '' Planes'' and the 2014 film '' Planes: Fire & Rescue''. Characters in the fictional universe include: Piston ...
: McQueen's main racing rival from Italy. * Professor Zündapp: The doctor from Germany, Axlerod's assistant. * Grem and Acer: Professor Zündapp's henchmen. *
The Queen In the English-speaking world, The Queen most commonly refers to: * Elizabeth II (1926–2022), Queen of the United Kingdom and other Commonwealth realms from 1952 until her death The Queen may also refer to: * Camilla, Queen Consort (born 1947), ...
: A classic
Rolls-Royce Phantom Rolls-Royce has used the Phantom name on full-sized luxury cars over the past century: *Rolls-Royce Phantom I, 1925–1931 *Rolls-Royce Phantom II, 1929–1936 *Rolls-Royce Phantom III, 1936–1939 *Rolls-Royce Phantom IV, 1950&ndash ...
car watching the race from Buckingham Palace. She knights Mater for his bravery in foiling Axlerod's plot. Her roof racks are made to look like a crown. * Rod "Torque" Redline An American spy car. * Cruz Ramirez: Lightning McQueen's trainer. * Smokey: Doc Hudson's former mechanic and crew chief. * Sterling: A rich business car and the new Rust-eze team owner. *
Jackson Storm ''Cars'' is a media franchise including the 2006 film ''Cars'', the 2011 film ''Cars 2'', the 2017 film ''Cars 3'', the 2013 film ''Planes'' and the 2014 film '' Planes: Fire & Rescue''. Characters in the fictional universe include: Piston Cup ...
: McQueen's new racing rival.


Construction sets

According to
Bricklink Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aro ...
,
The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
released a total of 20 sets of ''Duplo Cars'', 27 sets and promotional polybags associated with ''Lego Cars 2'' and 8 sets of ''Lego Juniors Cars 3''.


''Duplo Cars'' sets

In 2010,
The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
announced a partnership with
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
and
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
. It was officially announced by The Lego Group that the four sets based on the ''
Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
'' film was released on 4 June 2010 have been released as part of the ''
Duplo Lego Duplo (trademarked as DUPLO and stylized in the logo as duplo) is a core product range of the construction toy Lego by The LEGO Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks, m ...
'' theme. The four sets being released were Lightning McQueen, Mater's Yard, Flo's V-8 Cafe and Mack's Road Trip!. In 2011, the six sets based on the ''Cars 2'' film was released on 12 May 2011. The six sets being released were Agent Mater, Luigi's Italian Place, Tokyo Racing, Big Bentley, The Pit Shop and World Grand Prix. In 2012, the three sets was released on 24 July 2012. The three sets being released were Red, Race Day and Siddeley Saves the Day. In 2015, Classic Race set was released on 1 January 2015. The set consists of 29 pieces. In 2017, three sets based on the ''
Cars 3 ''Cars 3'' is a 2017 American computer-animated sports comedy-adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. The sequel to ''Cars 2'' (2011) and the third installment of the ''Cars'' film series, the ...
'' film. The 3 sets being released were Flo's Café, Mater's Shed and Piston Cup Race. In 2020, Lightning McQueen's Race Day set was released on 24 August 2020. The set consists of 42 pieces. Later, The Lego Group announced the Lightning McQueen's Race Day set was retired at the end of 31 December 2021. In 2023, Lightning McQueen & Mater's Car Wash Fun set was released on 1 January 2023. The set consists of 29 pieces. Buildable characters including Doc Hudson, Guido, Fillmore, Flo, Luigi, Lightning McQueen, Mack, Mater, Red, Sally Carrera and Sheriff were released as well. These sets are twice the length, height, and width of traditional Lego bricks, making them easier to handle and less likely to be swallowed by younger children. Despite their size, they are still compatible with traditional Lego bricks. The sets were designed primarily for children aged 2 to 5 years old.


''Lego Cars 2'' sets

In 2011, it was officially announced that the fourteen sets based on the '' Cars 2'' film was released on 12 May 2011. The fourteen sets being released were Radiator Springs Lightning McQueen, Radiator Springs Classic Mater, Tokyo Pit Stop, World Grand Prix Racing Rivalry, Mater's Spy Zone, Escape At Sea, Ultimate Build Lightning McQueen, Mack's Team Truck, Flo's V8 Café, Spy Jet Escape, Big Bentley Bust Out, Ultimate Build Mater, Ultimate Build Francesco and Tokyo International Circuit. Later, the eight sets was released on 16 December 2011. The eight sets being released were Francesco Bernoulli, Ivan Mater, Finn McMissile, Jeff Gorvette, Agent Mater's Escape, Red's Water Rescue, Ultimate Race Set and Oil Rig Escape. In addition, the three polypag sets have been released as a promotions are Guido, Grem and "Torque" Redline Promotional Set. Buildable characters including Acer, Battleboat, Carla Veloso, Crane, Francesco Bernoulli, Finn McMissile, Holley Shiftwell, Jeff Gorvette, Grem, Leland Turbo cube, Miles Axlerod, Professor Zundapp, Pit Crew Helper, Rod "Torque" Redline, Raoule CaRoule, Max Schnell, Shu Todoroki, The Queen and Tony Trihull were released as well. The sets were designed primarily for children aged 5 to 12 years old.


''Lego Juniors Cars 3'' sets

In 2017, the seven sets based on the ''
Cars 3 ''Cars 3'' is a 2017 American computer-animated sports comedy-adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. The sequel to ''Cars 2'' (2011) and the third installment of the ''Cars'' film series, the ...
'' film was released on 2 May 2017 have also been released as part of the '' Lego Juniors'' theme. The seven sets being released were Lightning McQueen Speed Launcher, Cruz Ramirez Race Simulator, Guido and Luigi's Pit Stop, Mater's Junkyard, Willy's Butte Speed Training, Smokey's Garage and Thunder Hollow Crazy 8 Race. Later, Florida 500 Final Race set was released on 1 August 2017. The set consists of 266 pieces. Buildable characters including Broadside, Cruz Ramirez, Junior Moon, Jackson Storm, Miss Fritter and Smokey were released as well. These sets were specifically designed to be simpler to build with fewer pieces and slightly larger building elements. The sets were designed primarily for children aged 4 to 7 years old.


Web shorts

The product line was accompanied by a series of animated short films that was released on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
.


''Lego Cars 2'' (2011 shorts)

The 13 web shorts have been released on YouTube inspired by both the ''Cars 2'' film as well as the Lego toyline. It also available in ''Lego Cars 2'' video disc as a free gift for qualify purchase of ''Cars 2'' Blu-ray combo pack at
Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...
.


''Lego Cars 3'' (2017 shorts)

The 2 web shorts have been released on YouTube inspired by both the ''Cars 3'' film as well as the Lego toyline. * ''Cars 3 As Told By LEGO Bricks'' (2017) - An official web short was released on YouTube on 21 December 2017, that is inspired by both the Cars animated series as well as the Lego toyline. The film tells the story of Lightning McQueen, Cruz Ramirez and Jackson Storm. * ''Mater, Cruz Ramirez, Lightning McQueen and The Stig Race Europe'' (2018) - BBC, Disney and LEGO released a short film via YouTube, on 13 April 2018, that is inspired by both the Cars animated series as well as the popular TV series ''
Top Gear Top Gear may refer to: * "Top gear", the highest gear available in a vehicle's manual transmission Television * ''Top Gear'' (1977 TV series), a British motoring magazine programme * ''Top Gear'' (2002 TV series), a relaunched version of the or ...
''. The film tells the story of Lightning McQueen's trip to the ''Top Gear'' track, where he achieves his dream of racing against the Stig.


Video Game


Lego The Incredibles

A crossover Lego-themed
action-adventure The action-adventure genre is a video game hybrid genre that combines core elements from both the action game and adventure game genres. Typically, pure adventure games have situational problems for the player to solve to complete a storyli ...
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
named ''Lego The Incredibles'' was developed by
TT Fusion TT Games Limited is a British holding company and a subsidiary of Warner Bros. Interactive Entertainment. The company was established in 2005 through the merger of developer Traveller's Tales and publisher Giant Interactive (now TT Games Publi ...
. ''Lego The Incredibles'' was released by
Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment (WBIE; also known as Warner Bros. Games or WB Games) is an American video game publisher based in Burbank, California, and part of the newly-formed Global Streaming and Interactive Entertainment unit of ...
on 15 June 2018 in North America and on 13 July 2018 in Europe. A
macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
version of the game was released by
Feral Interactive Feral Interactive is a British video games developer and publisher for macOS, Linux, iOS, Android, Nintendo Switch and Microsoft Windows platforms. It was founded in 1996 to bring games to Mac and specialises in porting games to different p ...
on 21 November 2018. It includes Lightning McQueen as a secret playable character.


Reception

In 2011, The Lego Group reported that due to the ''
Lego Toy Story Lego ''Toy Story'' is a Lego theme based on the Disney·Pixar's ''Toy Story'' film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Dupl ...
'', '' Lego Prince of Persia'', '' Lego Pirates of the Caribbean'' and ''Lego Cars 2'' lines, it had for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of Lego products, reaching its highest share of construction toys and total U.S. toy market ever.


See also

* Lego Avatar * Lego City *
Lego Racers Lego Racers was a Lego product line with the first wave of sets being released in 2001. The range was first introduced in 2001 named after the Lego Racers video game series with the first wave of sets being based on the Xalax segment of Lego Race ...
*
Lego Speed Champions Lego Speed Champions is an auto racing-inspired theme of Lego building sets first released in 2015. It features classic and modern styles from well-known car brands. Overview The ''Lego Speed Champions'' product line focuses on classic and mode ...
*
Lego Speed Racer Lego Speed Racer (stylized as ''LEGO Speed Racer'') was a 2008 Lego theme based on the 2008 film ''Speed Racer'' (which is based on the anime of the same name). It consists of four sets which were first released in April 2008. The product line w ...
*
Lego World Racers Lego World Racers (stylized as ''LEGO World Racers'') was a Lego theme that centred around two racing teams competing to win the world cup. The first six sets were released in May and June 2010, with an additional three sets being released later ...
*
Lego Toy Story Lego ''Toy Story'' is a Lego theme based on the Disney·Pixar's ''Toy Story'' film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Dupl ...
* Lego Prince of Persia * Lego Pirates of the Caribbean * Lego The Lone Ranger *
Lego Disney Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films. It is licensed from Walt Disney Pictures ...


Notes


References


External links


Official website
{{Portal bar, Disney, Cartoon, Animation Cars (franchise) Lego themes Lego themes licensed from Disney Products introduced in 2010