Lego Avatar
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Lego ''Avatar'' is a
Lego theme A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single se ...
based on the film series of the same name created by
James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker. A major figure in the post-New Hollywood era, he is considered one of the industry's most innovative filmmakers, regularly pushing the boundaries of cinematic capability w ...
. It is licensed from
20th Century Studios 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...
,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and
Lightstorm Entertainment Lightstorm Entertainment is an American independent production company founded in 1990 by filmmaker James Cameron and producer Lawrence Kasanoff. The majority of its films have been distributed and owned by 20th Century Studios. Its productions i ...
. The theme was first introduced on 1 October 2022. Subsequent sets were released in 2023, alongside the next film, '' Avatar: The Way of Water''.


Overview

''Lego Avatar'' is based on the
James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker. A major figure in the post-New Hollywood era, he is considered one of the industry's most innovative filmmakers, regularly pushing the boundaries of cinematic capability w ...
's ''
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
'' film series. The product line focuses on an epic conflict on Pandora, an inhabited Earth-sized moon of Polyphemus, one of three gas giants orbiting Alpha Centauri A. On Pandora, human colonists and the sentient humanoid indigenous inhabitants of Pandora, the Na'vi, engage in a war over the planet's resources and the latter's continued existence. ''Lego Avatar'' aimed to recreate the main characters in Lego form, including Colonel Miles Quaritch, Dr. Grace Augustine,
Jake Sully Jake Sully, or Tsyeyk te Suli in Naʼvi language, is a fictional character and main protagonist of the American science fiction film series ''Avatar'', created by James Cameron. Jake Sully served with the U.S. Marine Corps 1st Reconnaissa ...
, Jake Sully (Avatar), Neytiri, Norm Spellman, Mo’at, Tsu’tey, and Trudy Chacón. The Na'vi minifigures were modified with extra long legs and other new molds. In December 2022, The Lego Group confirmed that the ''Lego Avatar''’s longer minifigure legs aren’t the same as those used for ''
Lego Toy Story Lego ''Toy Story'' is a Lego theme based on the Disney·Pixar's ''Toy Story'' film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Duplo ...
s minifigures in 2010.


Development

Lego Avatar designer Atticus Tsai-McCarthy discussed the concept of the ''Lego Avatar'' theme and said, "That actually emerged fairly early in the concept phase. In certain themes, like
Jurassic World ''Jurassic World'' is a 2015 American science fiction action film directed by Colin Trevorrow, who co-wrote the screenplay with Rick Jaffa, Amanda Silver, and Derek Connolly from a story by Jaffa and Silver. It is the first installment in the ...
as one example, we are designing primarily for young kids who love dinosaurs and vehicles, whereas Avatar is intended for a slightly older demographic. This was my first experience designing for older builders and focusing on displayability was really rewarding, without losing the play value. You can play with the models, but also display them easily on a shelf and even combine them if you have several sets." and continued, "With 75572 Jake & Neytiri’s First Banshee Flight specifically I wanted to give the two ikran a sense of movement when designing the set. I was aiming to create a frozen moment from the movie, without needing a full diorama base."


Launch

The ''Lego Avatar'' theme revealed at the
San Diego Comic-Con San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name, as given on its website, is Comic-Con International: San Diego; but it is co ...
and was launched in October 2022. The Lego Group had a partnership with
20th Century Studios 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...
,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and
Lightstorm Entertainment Lightstorm Entertainment is an American independent production company founded in 1990 by filmmaker James Cameron and producer Lawrence Kasanoff. The majority of its films have been distributed and owned by 20th Century Studios. Its productions i ...
. As part of the marketing campaign, The Lego Group released 4 sets based on the
James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker. A major figure in the post-New Hollywood era, he is considered one of the industry's most innovative filmmakers, regularly pushing the boundaries of cinematic capability w ...
's ''
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
'' film series. Each set featured different Pandoran beasts, such as Banshees, Thanators, Direhorses, and Toruks. Minifigures were released as well, including Colonel
Miles Quaritch Colonel Miles Quaritch is a fictional character in the American science fiction franchise ''Avatar'' created by Canadian filmmaker James Cameron. He serves as the primary antagonist of the 2009 film Avatar and its 2022 sequel '' Avatar: The Way o ...
, Dr. Grace Augustine,
Jake Sully Jake Sully, or Tsyeyk te Suli in Naʼvi language, is a fictional character and main protagonist of the American science fiction film series ''Avatar'', created by James Cameron. Jake Sully served with the U.S. Marine Corps 1st Reconnaissa ...
, Jake Sully (Avatar), Neytiri, Norm Spellman, Mo’at, Tsu’tey, and Trudy Chacón. The sets were designed primarily for children with an age rating of 9+ or above. In September 2022, at the D23 Expo, '' Avatar: The Way of Water'' producer
Jon Landau Jon Landau (born May 14, 1947) is an American music critic, manager, and record producer. He has worked with Bruce Springsteen in all three capacities. He is the head of the nominating committee for the Rock and Roll Hall of Fame, and recei ...
confirmed in an interview that additional five sets based on ''Avatar: The Way of Water'' film will be released in 2023. These sets included 3 new Pandoran beasts, such as the Ilu, Skimwing, and Payakan the Tulkun and minifigures of Tsireya, Tuk, Ronal, Tonowari, Neytiri and Kiri, Spider, Lo'ak and Tsireya, Neteyam, Ao'nung, Recombinant Quaritch and a Crabsuit Driver.


Characters


Humans

*
Jake Sully Jake Sully, or Tsyeyk te Suli in Naʼvi language, is a fictional character and main protagonist of the American science fiction film series ''Avatar'', created by James Cameron. Jake Sully served with the U.S. Marine Corps 1st Reconnaissa ...
: A disabled former Marine who becomes part of the Avatar Program after his twin brother is killed. His military background helps the Na'vi warriors relate to him. * Colonel
Miles Quaritch Colonel Miles Quaritch is a fictional character in the American science fiction franchise ''Avatar'' created by Canadian filmmaker James Cameron. He serves as the primary antagonist of the 2009 film Avatar and its 2022 sequel '' Avatar: The Way o ...
: The head of the mining operation's security detail. Fiercely consistent in his disregard for any life not recognized as human, he has a profound disregard for Pandora's inhabitants that is evident in both his actions and his language. * Dr. Grace Augustine: An
exobiologist Astrobiology, and the related field of exobiology, is an interdisciplinary scientific field that studies the origins, early evolution, distribution, and future of life in the universe. Astrobiology is the multidisciplinary field that investig ...
and head of the Avatar Program. She is also Sully's mentor and an advocate of peaceful relations with the Na'vi, having set up a school to teach them English. * Trudy Chacón: A combat pilot assigned to support the Avatar Program who is sympathetic to the Na'vi. * Dr. Norm Spellman: A xenoanthropologist who studies plant and animal life as part of the Avatar Program. He arrives on Pandora at the same time as Jake and operates an avatar. Although he is expected to lead the diplomatic contact with the Na'vi, it turns out that Jake has the personality better suited to win the natives' respect. *Miles "Spider" Socorro: The 16-year-old son of Quaritch born on Pandora, who was adopted into Jake and Neytiri's family.


Na'vi

The Na'vi are
humanoid A humanoid (; from English ''human'' and ''-oid'' "resembling") is a non-human entity with human form or characteristics. The earliest recorded use of the term, in 1870, referred to indigenous peoples in areas colonized by Europeans. By the 20t ...
creatures that inhabit Pandora along with other creatures. They use animals ranging from direhorses to even viperwolves. * Jake Sully: A disabled former Marine who becomes part of the Avatar Program after his twin brother is killed. After sympathizing with them, Jake rebelled against the RDA. After Quaritch killed his human form, Sully merged with his Na'vi Avatar permanently, and now identifies himself as one of them. * Neytiri: The daughter of the leaders of the Omaticaya (the Na'vi clan central to the story). She is attracted to Jake because of his bravery, though frustrated with him for what she sees as his naiveté and stupidity. She serves as Jake's love interest. * Mo’at: The Omaticaya's spiritual leader, Neytiri's mother, and consort to clan leader Eytukan. * Tsu'tey: The finest warrior of the Omaticaya. He is heir to the chieftainship of the tribe. At the beginning of the film's story, he is betrothed to Neytiri. * Ronal: A free diver of the Metkayina and Tonowari's wife, who is pregnant. * Tonowari: The chief of the Metkayina clan and Ronal's husband. *Kiri: The 14-year-old daughter of Dr. Grace Augustine's Na'vi avatar who was adopted by Jake and Neytiri. *Lo'ak: Jake and Neytiri's 14-year-old son. *Tuktirey "Tuk": Jake and Neytiri's 8-year-old daughter and their youngest child. *Tsireya: A graceful and strong free diver of the Metkayina, Tonowari and Ronal's daughter, and Ao'nung's sister. *Ao'nung: A young male hunter and free diver of the Metkayina, Tonowari and Ronal's son, and Tsireya's brother.


Toy line

According to
Bricklink Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
,
The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
released a total of nine Lego sets as part of ''Lego Avatar'' theme.


Avatar sets

In 2022, The Lego Group revealed at the Lego Con in 2022 a brand new set named Toruk Makto & Tree of Souls (set number: 75574) was released on 1 October 2022. Additional four sets revealed at the San Diego Comic-Con in 2022 and were released at same time.


Neytiri & Thanator vs. AMP Suit Quaritch

Neytiri & Thanator vs. AMP Suit Quaritch (set number: 75571) was released on 1 October 2022 and based on James Cameron's ''Avatar'' film series. The set consists of 560 pieces with 2 minifigures. The set included Neytiri's Thanator (''Palulukan'' in Na'vi), Pandoran rainforest environment with some glow in the dark pieces and Colonel Miles Quaritch's AMP suit. Colonel Miles Quaritch's AMP suit included a combat knife and an enormous yellow
chainsaw A chainsaw (or chain saw) is a portable gasoline-, electric-, or battery-powered saw that cuts with a set of teeth attached to a rotating chain driven along a guide bar. It is used in activities such as tree felling, limbing, bucking, pruning, ...
. The set included
Lego minifigure A Lego minifigure, commonly referred to as a minifig, is a small plastic articulated figurine produced by Danish toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as ...
s of Neytiri and Colonel Miles Quaritch.


Jake & Neytiri’s First Banshee Flight

Jake & Neytiri's First Banshee Flight (set number: 75572) was released on 1 October 2022 and based on James Cameron's ''Avatar'' film series. The set consists of 572 pieces with 2 minifigures. The set included two Banshee (''Ikran'' in Na'vi) and Hallelujah Mountains with some glow in the dark pieces. The set included Lego minifigures of Jake Sully and Neytiri. Lego Avatar designer Atticus Tsai-McCarthy discussed about Ikran used plastic wings instead of brick-built wings and explained, "Yes, that was pretty much the reason! Recreating the artistry of these creatures onscreen was very important. We thought it would be really nice to translate the wing shape and patterning as accurately as possible, which meant using the decorated vinyl."


Floating Mountains: Site 26 & RDA Samson

Floating Mountains: Site 26 & RDA Samson (set number: 75573) was released on 1 October 2022 and based on James Cameron's ''Avatar'' film series. The set consists of 887 pieces with 5 minifigures. The set included RDA Samson helicopter, Floating Mountains, Site 26 and Direhorse (''Pa'li'' in Na'vi ). Floating Mountains with some glow in the dark pieces and a
Technic Technic or Technics may refer to: * Technics (brand), a brand name of the Panasonic Corporation * Technics (law), a legal concept * Engineering * Lego Technic, toy * An anglicization (with subtle variation) of the Ancient Greek term techne, used ...
pin that allows to connect the RDA Samson helicopter. The set included Lego minifigures of Jake Sully, Dr. Grace Augustine, Trudy Chacon, Jake Sully (Avatar) and Norm Spellman.


Toruk Makto & Tree of Souls

Toruk Makto & Tree of Souls (set number: 75574) was released on 1 October 2022 and based on James Cameron's ''Avatar'' film series. The set consists of 1212 pieces with 4 minifigures. The set included a Toruk (meaning ''last shadow in Na'vi''), 3 rainforest environment builds and the Tree of Souls. The set included Lego minifigures of Jake Sully (Avatar), Neytiri, Mo’at and Tsu’tey. The Toruk is the Great Leonopteryx allow Jake Sully (Avatar) to ride on and become Toruk Makto. The 3 rainforest environment builds included some glow in the dark pieces and a Technic pin that allows to connect the Toruk Makto. Toruk Makto & Tree of Souls (set number: 75574) was designed by Lego Group Designer Woon Tze Chee. Lego Avatar designer Atticus Tsai-McCarthy discussed about Toruk Makto & Tree of Souls (set number: 75574) with a Technic pin and explained, "I think this came about when we were constructing the Floating Mountains or the archway in 75574 Toruk Makto & Tree of Souls, where you can place the leonopteryx. Early on, we were using normal Technic beams in black and figuratively asking builders not to notice them, with the colour contrast." and continued, "However, we later discovered that the Super Mario team was producing something similar to the City scaffolding piece, with Technic pin holes. Given its transparent colours, that was just perfect for Avatar and supporting the floating sections."


Avatar: The Way of Water sets

In November 2022, five new sets were announced for release on 1 January 2023 and based on '' Avatar: The Way of Water'' film, including Ilu Discovery (set number: 75575), Skimwing Adventure (set number: 75576), Mako Submarine (set number: 75577), Metkayina Reef Home (set number: 75578) and Payakan the Tulkun & Crabsuit (set number:75579). Each of the sets included new designed bow and arrow.


Ilu Discovery

Ilu Discovery (set number: 75575) was released on 1 January 2023 and based on based on ''Avatar: The Way of Water'' film. The set consists of 179 pieces with 2 minifigures. The set included Tuk's Ilu and Pandoran coral-reef with a Technic pin that allows to connect the Ilu. The set included Lego minifigures of Tsireya and Tuk.


Skimwing Adventure

Skimwing Adventure (set number: 75576) was released on 1 January 2023 and based on based on ''Avatar: The Way of Water'' film. The set consists of 259 pieces with 2 minifigures. The set included Jake Sully's Skimwing ("Tsurak" in Navi) and Pandoran coral-reef with a Technic pin that allows to connect the Skimwing. The set included Lego minifigures Tonowari and Jake Sully.


Mako Submarine

Mako Submarine (set number: 75577) was released on 1 January 2023 and based on based on ''Avatar: The Way of Water'' film. The set consists of 553 pieces with 4 minifigures. The set included RDA Quaritch's Mako Submarine, stingray and 3 seabeds. The set included Lego minifigures Neteyam, Ao'nung, RDA Quaritch and Spider.


Metkayina Reef Home

Metkayina Reef Home (set number: 75578) was released on 1 January 2023 and based on based on ''Avatar: The Way of Water'' film. The set consists of 179 pieces with 4 minifigures. The set included Metkayina village, a canoe and Pandoran
coral reef A coral reef is an underwater ecosystem characterized by reef-building corals. Reefs are formed of colonies of coral polyps held together by calcium carbonate. Most coral reefs are built from stony corals, whose polyps cluster in groups. Co ...
. The set included Lego minifigures Ronal, Tonowari, Neytiri and Kiri.


Payakan the Tulkun & Crabsuit

Payakan the Tulkun & Crabsuit (set number:75579) was released on 1 January 2023 and based on based on ''Avatar: The Way of Water'' film. The set consists of 761 pieces with 3 minifigures. The set included Payakan the Tulkun, crabsuit submersible and 2 seabeds. The set included Lego minifigures Crabsuit Driver, Lo'ak and Tsireya.


Lego BrickHeadz sets


Jake Sully & his Avatar

Jake Sully Jake Sully, or Tsyeyk te Suli in Naʼvi language, is a fictional character and main protagonist of the American science fiction film series ''Avatar'', created by James Cameron. Jake Sully served with the U.S. Marine Corps 1st Reconnaissa ...
& his Avatar (set number: 40542) was released on 1 October 2022 as part of the ''
Lego BrickHeadz Lego ''BrickHeadz'' is a Lego theme that recreates iconic characters from themes like DC Comics, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016. Overview The product line focuses on the build ...
'' theme and based on James Cameron's ''Avatar'' film series. The set consists of 246 pieces and 1 baseplate. The set included 2 versions of Jake Sully in his human form with wheelchair and his Avatar form with spear.


Web short

The product line was accompanied by a series of animated short films that was released on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. * ''Build your bond with LEGO® Avatar'' was an official web short was released on YouTube on 1 January 2023 that inspired by both Lego Avatar sets as well as the James Cameron's ''Avatar'' film series.


See also

*
Lego Exo-Force Lego Exo-Force was a Lego theme that was launched in 2006 and discontinued in 2008. It focused on a team of elite pilots that used robotic mechanical machines (mecha) to protect their home against attacking robots. The backstory for the toy sets ...
*
Lego Toy Story Lego ''Toy Story'' is a Lego theme based on the Disney·Pixar's ''Toy Story'' film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Duplo ...
*
Lego Cars Lego ''Cars'' is a Lego theme based on the Disney·Pixar's ''Cars'' film franchise. It was licensed from The Walt Disney Company and Pixar. The theme was first introduced in 2010 for ''Duplo Cars'' sub-theme based on the ''Cars'' film was releas ...
*
Lego Prince of Persia Lego Prince of Persia (stylized as ''LEGO Prince of Persia'') was a Lego theme based on the 2010 film '' Prince of Persia: The Sands of Time''. It was licensed from Walt Disney Pictures and Jerry Bruckheimer Films. The theme was introduced in 201 ...
*
Lego Pirates of the Caribbean Lego Pirates of the Caribbean was a Lego theme that is based on the film series of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. There are nine known sets. The first wave was released in May 2011 with th ...
*
Lego The Lone Ranger Lego The Lone Ranger (stylized as ''LEGO The Lone Ranger'') was a Lego theme based on the film of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. The theme was first introduced in April 2013 and was disconti ...
*
Lego Disney Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films. It is licensed from Walt Disney Pictures. ...
*
Lego The Simpsons ''Lego The Simpsons'' (stylized as LEGO Simpsons) was a Lego theme based on ''The Simpsons'' television series of the same name created by cartoonist Matt Groening for the Fox Broadcasting Company. It is licensed from 20th Century Studios and The ...
* Lego Ninjago * Lego Monkie Kid *
Lego Nexo Knights ''Nexo Knights'' (stylized as NEXO KNIGHTS) is a 3D Animated series, animated television series that aired on Cartoon Network and premiered in 2016. It was produced by The Lego Group to coincide with the List of Lego themes, Lego theme of the same ...
*
Lego Overwatch Lego ''Overwatch'' is a Lego theme based on the video game of the same name. It is licensed from Blizzard Entertainment. The theme was first introduced in October 2018. Subsequent sets based on the upcoming ''Overwatch 2'' are also scheduled to ...
*
Lego Minifigures (theme) Minifigures is a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and most contain previously unseen accessories. Each series usually contained 16 differen ...
*
Lego BrickHeadz Lego ''BrickHeadz'' is a Lego theme that recreates iconic characters from themes like DC Comics, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016. Overview The product line focuses on the build ...
*
Lego DOTS Lego DOTS is a Lego theme based on multiple shapes and colourful tiles, with 1×1 elements intended to decorate the products. These include wearable wristbands and decorative room objects that can be individually customised. The theme includes ov ...


References


External links


Official website
{{Disney franchises Lego themes Lego themes licensed from Disney Avatar (franchise) Products introduced in 2022