Leboncoin is a

classified ads Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used ...

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

founded in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

in 2006 by the Norwegian conglomerate

Schibsted Schibsted Media Group is an international media group. The company has its headquarters in Oslo, Norway, and is listed on the Oslo Stock Exchange. The CEO is Kristin Skogen Lund. In 2019, Schibsted spun off the majority of their online marketplac ...

. Its economic model is based on the free service for individuals and the matching of local supply and demand. The operating company is called LBC France.

Operation

Le Bon Coin is a

collaborative consumption Collaborative consumption is the set of those resource circulation systems in which consumers both "obtain" and "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a m ...

platform that essentially puts individuals in France in touch with each other when they want to buy or sell. Its economic model is based on the fact that its service is free for individuals, and the geographical location of supply and demand. The site is accessible without prior registration and optional functions are subject to a fee (visibility options made available according to the "

freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...

" business strategy). Professionals are charged for posting ads and advertisers pay to post their messages on the site's pages. While Leboncoin claims to be a content host, since 2018 the site has been acting as a trusted third party for consumer goods transactions and vacation rentals, becoming an online payment intermediary through a partnership with the Dutch company

Adyen Adyen is a Dutch payment company with status of an acquiring bank that allows businesses to accept e-commerce, mobile, and point-of-sale payments. It is listed on the stock exchange Euronext. Adyen offers merchants online services for merchan ...

, which specializes in electronic payment.

Frequentation

According to a survey conducted by

Médiamétrie Médiamétrie, established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of ev ...

in October 2012, Leboncoin was the second most popular website in France in terms of time spent by its users, behind

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and ahead of

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

. At the beginning of 2017, Leboncoin totaled, according to

Le Figaro Magazine ''Le Figaro Magazine'' is a French language weekly news magazine published in Paris, France. The magazine is the weekly supplement of the daily newspaper ''Le Figaro''. History and profile The magazine is the first supplement of ''Le Figaro'' n ...

, a monthly audience of 28 million unique visitors. It is the fourth most visited site in France after Google, Facebook and

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

. On February 7, 2021, the site recorded 20.4 million visits during the day.{{Cite web, title=Le Bon Coin se porte bien, malgré les déboires de sa maison mère, url=https://www.lsa-conso.fr/leboncoin-se-porte-bien-malgre-les-deboires-de-sa-maison-mere,372868, access-date=2021-12-19, website=lsa-conso.fr, language=fr

References

2006 establishments in France Online marketplaces of France Classified advertising websites

Operation

Frequentation

See also

References