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The language/action perspective "takes language as the primary dimension of human cooperative activity," applied not just in person-to-person direct (face-to-face) interactions, but also in the design of systems mediated by
information and communication technology Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications ( telephone lines and wireless signals) and computer ...
. The perspective was developed in the joint authorship of ''Understanding Computers and Cognition'' by
Fernando Flores Carlos Fernando Flores Labra (born January 9, 1943) is a Chilean engineer, entrepreneur and politician. He is a former cabinet minister of president Salvador Allende and was senator for the Arica and Parinacota and Tarapacá regions between 20 ...
and
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American professor of computer science at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificial intel ...
in 1987.


Overview

As part of a reflection published in 2006,
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American professor of computer science at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificial intel ...
describes the language-action perspective as resting on two key orienting principles: :The first is its focus on linguistic communication as the basis for understanding what occurs in information systems. Ultimately ''all information is communication'': not an abstract system of bits and bytes but a means by which people interact. :The second principle is that ''language is action''. Through their linguistic acts people effect change in the world. In imposing a language-action framework on information technology, we emphasize the action dimension over the more traditional dimension of information content. ''Language is action'' argues that speech isn't simply composed of assertions about the situation: utterances may also create a situation, such as, "Let's go to the park." That utterance may be subject to interpretation but is not verifiable via the state of the world. This principle is closely linked to the ideas from
phenomenology Phenomenology may refer to: Art * Phenomenology (architecture), based on the experience of building materials and their sensory properties Philosophy * Phenomenology (philosophy), a branch of philosophy which studies subjective experiences and a ...
. Furthermore, language is not the transmission of information, which simply correspond to the state of the world. By creating a situation, language forms a consensual domain to further encourage more action through language. These
speech acts Speech is a human vocal communication using language. Each language uses phonetic combinations of vowel and consonant sounds that form the sound of its words (that is, all English words sound different from all French words, even if they are th ...
may often take the form of commitment to other actions. In the design of information systems, the perspective is based upon the notion as proposed by
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American professor of computer science at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificial intel ...
that information technology may be limited in its ability to improve human communication. "Expert behavior requires an exquisite sensitivity to context and an ability to know what to commit to. Computing machines, which are purposely designed to process symbols independent of their context, have no hope of becoming experts.". That sensitivity to context is thus more in the realm of the
human Humans (''Homo sapiens'') are the most abundant and widespread species of primate, characterized by bipedalism and exceptional cognitive skills due to a large and complex brain. This has enabled the development of advanced tools, cultu ...
than in that of the
artificial Artificiality (the state of being artificial or manmade) is the state of being the product of intentional human manufacture, rather than occurring naturally through processes not involving or requiring human activity. Connotations Artificiality ...
.


History

Research on LAP was done in the Advanced Technology Group (ATG) at Apple Computer in the late 1980s. Winograd was invited to present the basic concepts in a seminar at Apple in the winter of 1988. Some Apple ATG researchers, notably Tom Pittard and Brad Hartfield, saw potential for enhancing the user experience of network based computer interactions if LAP was included in the mix of basic design considerations. Research on the application of LAP to business process modelling was done in the System Modelling Research Group, Faculty of Computing, Engineering and Mathematical Sciences, University of the West of England in the early 2000s.


Applications

Insights from related work have been applied over the past two decades. At the LAP 2004 - Conference, Kalle Lyytinen discussed the academic/theoretic success of LAP. Yet, these LAP successes have not found entry into the wider stream of applications. In a sense, LAP is now peripheral to
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to practical disciplines (includi ...
, however there may be a need for a deeper look at this viewpoint. LAP played a role in the second
AI Winter In the history of artificial intelligence, an AI winter is a period of reduced funding and interest in artificial intelligence research.symbolic AI tried to represent intelligence using a growing
knowledge base A knowledge base (KB) is a technology used to store complex structured and unstructured information used by a computer system. The initial use of the term was in connection with expert systems, which were the first knowledge-based systems. ...
represented as facts in language. The LAP argued that language was not simply a correspondence with facts but instead depended upon the contextual domain and could not be rigidly defined. Even Winograd's
SHRDLU SHRDLU was an early natural-language understanding computer program, developed by Terry Winograd at MIT in 1968–1970. In the program, the user carries on a conversation with the computer, moving objects, naming collections and querying the ...
, an exemplar of language understanding in AI, was incapable of broadening its understanding beyond the blocks world.Winograd, Flores 1987 p. 107-114


See also

*
Artificial general intelligence Artificial general intelligence (AGI) is the ability of an intelligent agent to understand or learn any intellectual task that a human being can. It is a primary goal of some artificial intelligence research and a common topic in science fictio ...
* Design & Engineering Methodology for Organizations (DEMO) * End-user computing *
Information science Information science (also known as information studies) is an academic field which is primarily concerned with analysis, collection, classification, manipulation, storage, retrieval, movement, dissemination, and protection of informatio ...


References


Further reading

* Terry Winograd and Fernando Flores (1987) ''Understanding Computers and Cognition: A New Foundation for Design''. Reading, MA: Addison-Wesley.


External links


Project Theory Gravitates towards the Language Action Perspective
* ttp://www.vits.org/?pageId=220 LAP 2005 - Conferencebr>Language/Action Perspective summary in the Association for Information Systems (AIS) theory repository"Conversations for action, commitment management protocol"
details the Flores and Winograd linkages between language and action {{DEFAULTSORT:Language action perspective Artificial intelligence