La Poutine Week is an annual
food festival which celebrates
poutine, a
Québécois dish of
french fries
French fries (North American English), chips (British English), finger chips ( Indian English), french-fried potatoes, or simply fries, are '' batonnet'' or ''allumette''-cut deep-fried potatoes of disputed origin from Belgium and France. Th ...
, cheddar
cheese curds and brown
gravy
Gravy is a sauce often made from the juices of meats that run naturally during cooking and often thickened with wheat flour or corn starch for added texture. The gravy may be further coloured and flavoured with gravy salt (a simple mix of salt an ...
, which is popular throughout Canada and has spread internationally. It is the world's largest poutine festival, with over 700 restaurants serving poutines to more than 350,000 customers. The festival has been held 1–7 February, with double-sized 1–14 February editions beginning in 2022.
Background and organization
La Poutine Week was conceived by marketing entrepreneur Na'eem Adam and lawyer Thierry Rassam.
They were introduced by friends at a restaurant where they had a spirited debate about who made
Montreal
Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
's best
hamburger
A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...
. Adam was then writing a food blog
and brought the question to his readers to seek more opinions.
Adam and Thierry developed upon the interest to launch the first Le Burger Week
food festival in September 2012,
to let the public decide.
Building on the success of Le Burger Week,
Adam and Thierry used the same model to launch La Poutine Week
in February 2013.
They founded the company People Mover Technologies to organize both festivals.
La Poutine Week is held annually, 1–7 February.
The dates were chosen to help attract winter customers
when restaurants entered a slow business period between New Year's and Valentine's Day.
Participating restaurants create a signature poutine,
priced at no more than $10.
Restaurants in each city or region compete for Favourite Poutine, decided by an online vote from the eating public, and the Jury Prize, Health Prize, Most Original Poutine
and Most Outrageous Poutine.
Judges for each city receive La Poutine Week merchandise and a cash stipend.
According to Adam, the festival grew naturally, with restaurants eager to take part.
The first La Poutine Week was held in Montreal in 2013, with 30 restaurants participating.
The following year, the festival expanded to
Quebec City
Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Communauté métrop ...
,
Ottawa
Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
and
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, with about 100 restaurants in total.
In 2015, over 120 restaurants took part, with
Sherbrooke
Sherbrooke ( ; ) is a city in southern Quebec, Canada. It is at the confluence of the Saint-François and Magog rivers in the heart of the Estrie administrative region. Sherbrooke is also the name of a territory equivalent to a regional count ...
, Quebec, added as a competing city and international participation in
Brooklyn
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, New York, and
Wollongong
Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near wate ...
, Australia.
In 2016, the international contingent expanded with additional restaurants in Australia and the United States, as well as Argentina, Brazil, England, France, and New Zealand.
In 2018, the festival comprised 240 restaurants across nine Canadian cities, adding
Vancouver
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
,
Edmonton
Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...
,
Regina and
Winnipeg
Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...
.
Also that year, Winnipeg overtook Montreal with in excess of 80 participating restaurants.
The decentralized nature and social media aspects of La Poutine Week (and its sister festivals) effectively protected it during the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, in comparison to traditional food festivals which physically attract attendees together into a large crowd.
In 2021, with sponsorship from Montreal-based multinational dairy
Saputo Inc.
Saputo Inc. is a Canadian dairy company based in Montreal, Quebec, founded in 1954 by the Saputo family. It produces, markets, and distributes a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream prod ...
, entry fees were waived or greatly reduced, encouraging more restaurants to take part, while
SkipTheDishes provided free delivery which was essential in areas with curfews or dine-in restrictions. Some restaurants also developed packaging that allowed customers to assemble their poutine on arrival, preserving the dynamics of the contrasting ingredients.
700 restaurants across 8 Canadian provinces participated in La Poutine Week 2021,
and Montreal reclaimed top position with over 120 restaurants.
Some 350,000 customers took part,
making it the largest poutine festival in the world.
One dollar from each poutine sold was donated to charities, such as Anorexie et Boulimie Québec (ANEB).
For its tenth year, La Poutine Week has been scheduled for 1 to 14 February 2022. The double-sized edition is intended to allow the eating public opportunity to try more poutines from the large number of participating restaurants.
Dishes
Restaurants are free to create any kind of poutine for the festival.
According to Adam, the popular poutines in Montreal are those which perfect the core ingredients of
french fries
French fries (North American English), chips (British English), finger chips ( Indian English), french-fried potatoes, or simply fries, are '' batonnet'' or ''allumette''-cut deep-fried potatoes of disputed origin from Belgium and France. Th ...
, cheddar
cheese curds and brown
gravy
Gravy is a sauce often made from the juices of meats that run naturally during cooking and often thickened with wheat flour or corn starch for added texture. The gravy may be further coloured and flavoured with gravy salt (a simple mix of salt an ...
, while in the "poutine diaspora" it has been more about reinventing the dish.
Some chefs take inspiration with a combination of carbs, cheese and sauce, while others distance themselves further with solid, semisolid and liquid elements.
Many will create
fusions
Fusion, or synthesis, is the process of combining two or more distinct entities into a new whole.
Fusion may also refer to:
Science and technology Physics
*Nuclear fusion, multiple atomic nuclei combining to form one or more different atomic nucl ...
with other cuisines, and there are often vegetarian, breakfast and dessert poutines.
IBM supercomputer
Watson
Watson may refer to:
Companies
* Actavis, a pharmaceutical company formerly known as Watson Pharmaceuticals
* A.S. Watson Group, retail division of Hutchison Whampoa
* Thomas J. Watson Research Center, IBM research center
* Watson Systems, make ...
helped a team of chefs create five new poutines for free taste-testing during La Poutine Week 2015 in Toronto and Montreal. It analyzed the demographics and popular cuisines of the cities and drew from a database of tens of thousands of recipes to create fusion pairings for each city.
Reception
Susan Semenak of the ''
Montreal Gazette
The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
'' described La Poutine Week as "Montreal's greasiest festival"
and a "grease and gravy marathon".
Tiffany Le of the ''
McGill Tribune
''The McGill Tribune'' is an independent campus newspaper published by the Tribune Publication Society in Montreal, Quebec, Canada. The ''Tribune'' has been entirely student-run since its foundation in 1981, and has a good reputation for unbiased ...
'' called it the best winter undertaking for foodies.
Rita Demontis of the ''
Toronto Sun
The ''Toronto Sun'' is an English-language tabloid format, tabloid newspaper published daily in Toronto, Ontario, Canada. The newspaper is one of several ''Sun'' tabloids published by Postmedia Network. The newspaper's offices is located at Pos ...
'' called the dishes "wild and wonderful ... with every known food group playing a role."
Impact
The festival has helped restaurants to stay open and boost sales during difficult periods.
The festival also raises morale and triggers rehiring to meet the increased demand.
According to organizers, some restaurants have had their best week of business during the festival or ran out of food to serve.
Dairies experience increased curd sales for La Poutine Week and raise curd production in anticipation of the festival.
While celebrating poutine, organizers have made an effort to communicate that it is not an everyday food. In addition to the juried prize for the Healthiest Poutine,
gym memberships and other health-related prizes have been given to those who register votes
and funds have been donated to health-related charities.
The success of Le Burger Week and La Poutine Week led to the launch of Le Pizza Week in May 2021. Adam and Thierry had earlier held back due to the number of other pizza festivals, but during the pandemic they received a number of requests from restaurants and understood that there was demand.
Footnotes
Notes
References
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The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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[
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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''The Suburban'' is the largest English language weekly newspaper in the province of Quebec.
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The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
, publisher=Toronto Star Newspapers
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, archive-date=11 November 2020
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Pre ...
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The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
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The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
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The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Pre ...
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The ''Toronto Sun'' is an English-language tabloid format, tabloid newspaper published daily in Toronto, Ontario, Canada. The newspaper is one of several ''Sun'' tabloids published by Postmedia Network. The newspaper's offices is located at Pos ...
, publisher=Postmedia Network Inc.
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The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
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The ''Calgary Herald'' is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as ''The Calgary Herald, Mining and Ranche Advocate, and General Advertiser''. It is owned by the Postmedia Network.
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
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The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada.
History
Established as ''The Bytown Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the '' ...
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The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
, publisher=
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, work=]Ottawa Citizen
The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada.
History
Established as ''The Bytown Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the '' ...
, publisher=Postmedia Network Inc.
, location=Ottawa, Ontario
, access-date=20 December 2021
, url-status=live
, archive-url=https://web.archive.org/web/20210220171537/https://ottawacitizen.com/life/food/during-a-raging-pandemic-la-poutine-week-will-make-deliveries
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''Cult MTL'' is an English language arts, culture and news website and monthly print publication, based in Montreal, Quebec, Canada. Its first print edition appeared on 7 September 2012. It was created only a few months after Montreal's last Engli ...
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''Daily Hive'', formerly known as ''Vancity Buzz'', is a Canadian online newspaper based in Vancouver, British Columbia. It began digital publishing in 2008 and became Western Canada's largest online-only publication by 2016.
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The ''Montreal Gazette'', formerly titled ''The Gazette'', is the only English-language daily newspaper published in Montreal, Quebec, Canada. Three other daily English-language newspapers shuttered at various times during the second half of th ...
, publisher=
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, access-date= 20 December 2021
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, work= ]McGill Tribune
''The McGill Tribune'' is an independent campus newspaper published by the Tribune Publication Society in Montreal, Quebec, Canada. The ''Tribune'' has been entirely student-run since its foundation in 1981, and has a good reputation for unbiased ...
, publisher= Société de Publication de la Tribune
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[{{cite news
, last= Belfer
, first= Hana
, date= 4 February 2021
, title= 14 Decadent Poutines you NEED To Taste During Montreal's La Poutine Week 2021
, url= https://www.mtlblog.com/montreal/la-poutine-week-montreal-2021-is-here-you-need-to-taste-these-14-decadent-poutines
, work= MTL Blog
, publisher= Narcity Media
, location= Montreal, Quebec
, access-date= 20 December 2021
, url-status= live
, archive-url= https://web.archive.org/web/20210719205704/https://www.mtlblog.com/montreal/la-poutine-week-montreal-2021-is-here-you-need-to-taste-these-14-decadent-poutines
, archive-date= 19 July 2021
]
[
{{cite news
, last=Lebar
, first=Erin
, date=31 January 2019
, title= So nice, they've done it twice
, id={{ProQuest, 2546214037
, work= ]Winnipeg Free Press
The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
, publisher=
, location=
[{{cite news
, last= William-Ross
, first= Lindsay
, date= 27 January 2021
, title= Here are all the decadent poutines you can try in Metro Vancouver during La Poutine Week
, url= https://www.newwestrecord.ca/local-news/here-are-all-the-decadent-poutines-you-can-try-in-metro-vancouver-during-la-poutine-week-3298867
, work= New Westminster Record
, publisher= Glacier Media Group
, location= Burnaby, British Columbia
, access-date= 20 December 2021
, url-status= live
, archive-url= https://web.archive.org/web/20210226101231/https://www.newwestrecord.ca/local-news/here-are-all-the-decadent-poutines-you-can-try-in-metro-vancouver-during-la-poutine-week-3298867
, archive-date= 26 February 2021
]
[{{cite news
, last= Semenak
, first= Susan
, date= 8 February 2015
, title= Backstage at La Banquise – because it's always poutine week there
, url= https://montrealgazette.com/life/food/backstage-at-la-banquise
, work= Montreal Gazette
, publisher= Postmedia Network Inc
, location= Montreal, Quebec
, access-date= 2 January 2019
, url-status= live
, archive-url= https://web.archive.org/web/20201201104816/https://montrealgazette.com/life/food/backstage-at-la-banquise
, archive-date= 1 December 2020
]
[
{{cite press release
, url=http://lapoutineweek.com/assets/media/pdf/LA-POUTINE-WEEK-ENG-PR.pdf
, title=Annual 'La Poutine Week' is Back to Heat Things Up!
, access-date=20 December 2021
, archive-url=https://web.archive.org/web/20150607133642/http://lapoutineweek.com/assets/media/pdf/LA-POUTINE-WEEK-ENG-PR.pdf
, archive-date=7 June 2015
, url-status=dead
, publisher=La Poutine Week
]
[{{cite news
, last=Wasney
, first=Eva
, date=31 January 2020
, page=D3
, title=An ode to curds: La Poutine Week ooey gooey good
, url=https://www.winnipegfreepress.com/arts-and-life/food/an-ode-to-curds-567429282.html
, id={{ProQuest, 2348599211
, work=]Winnipeg Free Press
The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
, publisher=
, location=
, access-date=20 December 2021
, url-status=live
, archive-url=https://web.archive.org/web/20201022125024/https://www.winnipegfreepress.com/arts-and-life/food/an-ode-to-curds-567429282.html
, archive-date=22 October 2020
[{{cite news
, last= Nisker
, first= Gabe
, date= 12 February 2019
, title= The best dishes at the seventh annual La Poutine Week
, url= https://www.mcgilltribune.com/student-life/tasting-my-way-through-the-seventh-annual-la-poutine-week-021219/
, work= ]McGill Tribune
''The McGill Tribune'' is an independent campus newspaper published by the Tribune Publication Society in Montreal, Quebec, Canada. The ''Tribune'' has been entirely student-run since its foundation in 1981, and has a good reputation for unbiased ...
, publisher= Société de Publication de la Tribune
, location= Montreal, Quebec
, access-date= 20 December 2021
, url-status= live
, archive-url= https://web.archive.org/web/20210209123955/http://www.mcgilltribune.com/student-life/tasting-my-way-through-the-seventh-annual-la-poutine-week-021219/
, archive-date= 9 February 2021
[{{cite news
, last=
, first=
, date=28 April 2021
, page=
, title=La Pizza Week will have Calgarians voting for their favourite slice of pie
, url=https://calgaryherald.com/life/food/la-pizza-week-will-have-calgarians-voting-for-their-favourite-slice-of-pie
, id={{ProQuest, 2519473680
, work=]Calgary Herald
The ''Calgary Herald'' is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as ''The Calgary Herald, Mining and Ranche Advocate, and General Advertiser''. It is owned by the Postmedia Network.
History
''The ...
, publisher=Postmedia Network Inc.
, location=
, access-date=20 December 2021
, url-status=live
, archive-url=https://web.archive.org/web/20210629141346/https://calgaryherald.com/life/food/la-pizza-week-will-have-calgarians-voting-for-their-favourite-slice-of-pie
, archive-date=29 June 2021
[{{cite news
, last=Wasney
, first=Eva
, date=28 April 2021
, page=C1
, title=When the moon hits your eye, it must be La Pizza Week
, url=https://www.winnipegfreepress.com/arts-and-life/entertainment/arts/when-the-moon-hits-your-eye-it-must-be-la-pizza-week-574299712.html
, id={{ProQuest, 2518885742
, work=]Winnipeg Free Press
The ''Winnipeg Free Press'' (or WFP; founded as the ''Manitoba Free Press'') is a daily (excluding Sunday) broadsheet newspaper in Winnipeg, Manitoba, Canada. It provides coverage of local, provincial, national, and international news, as well as ...
, publisher=
, location=
, access-date=20 December 2021
, url-status=live
, archive-url=https://web.archive.org/web/20220101212548/https://www.winnipegfreepress.com/arts-and-life/entertainment/arts/when-the-moon-hits-your-eye-it-must-be-la-pizza-week-574299712.html
, archive-date=1 January 2022
Week-long observances
Cuisine of Quebec
Festivals in Montreal
Food and drink festivals in Canada
Observances in Canada
Organizations based in Montreal
Unofficial observances