LGBT tourism in Brazil is a form of niche tourism marketed to

gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...

lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...

bisexual Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whi ...

and

transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through tr ...

(

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...

) people who come to

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. The city of

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

was elected the best LGBT destination of the

world In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the worl ...

, according to the U.S.

Logo channel Logo TV (often shortened to Logo, and stylized as Logo.) is an American basic cable channel owned by Paramount Media Networks, a division of Paramount Global. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment program ...

, owned by

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...

MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...

also was elected the most sexy

city A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

of the world to LGBT people, according to the U.S. Logo channel and TripOutGayTravel. In 2014,

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

were the two countries more wanted by international LGBT tourists, according to the

World Travel Market In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the worl ...

Demographics

About 26% of

visitor A visitor, in English and Welsh law and history, is an overseer of an autonomous ecclesiastical or eleemosynary institution, often a charitable institution set up for the perpetual distribution of the founder's alms and bounty, who can interve ...

s to

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

Florianópolis Florianópolis () is the capital and second largest city of the state of Santa Catarina, in the South region of Brazil. The city encompasses Santa Catarina Island and surrounding small islands, as well as part of the mainland. It has a populat ...

Salvador Salvador, meaning "salvation" (or "saviour") in Catalan, Spanish, and Portuguese may refer to: * Salvador (name) Arts, entertainment, and media Music *Salvador (band), a Christian band that plays both English and Spanish music ** ''Salvador'' ( ...

and

Fortaleza Fortaleza (, locally , Portuguese for ''Fortress'') is the state capital of Ceará, located in Northeastern Brazil. It belongs to the Metropolitan mesoregion of Fortaleza and microregion of Fortaleza. It is Brazil's 5th largest city and the t ...

are LGBT people. Brazil has more than 6,000

gay-friendly Gay-friendly or LGBT-friendly places, policies, people, or institutions are those that are open and welcoming to gay or LGBT people. They typically aim to create an environment that is supportive, respectful, and non-judgmental towards the LGBT ...

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...

s and

hostel A hostel is a form of low-cost, short-term shared sociable lodging where guests can rent a bed, usually a bunk bed in a dormitory, with shared use of a lounge and sometimes a kitchen. Rooms can be mixed or single-sex and have private or shared b ...

s registered in

travel agencies A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destinatio ...

and mainly specialized in the gay-oriented sites, which are the major source of information for travelers. The establishments receives a

sticker A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation. ...

with a

rainbow A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...

, a global symbol of the

gay movement Lesbian, gay, bisexual, and transgender (LGBT) movements are social movements that advocate for LGBT people in society. Some focus on equal rights, such as the ongoing movement for same-sex marriage, while others focus on liberation, as in the ...

Revenue

During the carnival of Rio de Janeiro in 2014, 30.75% of tourism revenue was from LGBT people. The total was R$1.5 billion, and 461 million of gays and lesbians. The majority of tourists in Brazil were from the states of

and

Minas Gerais Minas Gerais () is a state in Southeastern Brazil. It ranks as the second most populous, the third by gross domestic product (GDP), and the fourth largest by area in the country. The state's capital and largest city, Belo Horizonte (literally ...

, and from other countries were the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. The Brazilian

LGBT pride LGBT pride (also known as gay pride or simply pride) is the promotion of the self-affirmation, dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender (LGBT) people as a social group. Pride, as opposed to sham ...

s move millions in cash every year. Only the

São Paulo Gay Pride Parade São Paulo LGBTQ Pride Parade ( pt, Parada do Orgulho LGBTQ de São Paulo) is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. It is South America’s largest Pride parade, and is ...

, with 3.5 million participants, attracts 400,000 LGBT

tourist Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...

s, that will yield to the coffers of the state, about $70 million

euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

s or $160 million

reais The Brazilian real ( pl. '; sign: R$; code: BRL) is the official currency of Brazil. It is subdivided into 100 centavos. The Central Bank of Brazil is the central bank and the issuing authority. The real replaced the cruzeiro real in 1994. A ...

. According to Out Now Consulting, in 2010, LGBT consumers residing in Argentina have spent a total of US$4 billion in leisure travel. In Mexico, LGBT consumers spent US$8 billion in leisure travel, while LGBT Brazilians spend more than US$20 billion in leisure travel, the largest in

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

. The majority of foreign LGBT tourists in Brazil are

U.S. citizen Citizenship of the United States is a legal status that entails Americans with specific rights, duties, protections, and benefits in the United States. It serves as a foundation of fundamental rights derived from and protected by the Constituti ...

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

Germans , native_name_lang = de , region1 = , pop1 = 72,650,269 , region2 = , pop2 = 534,000 , region3 = , pop3 = 157,000 3,322,405 , region4 = , pop4 = ...

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

, and

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

. According to the LGBT app

Grindr Grindr () is a location-based social networking and online dating application targeted towards members of the gay, bisexual, transgender, and queer community. It was one of the first geosocial apps for gay men when it launched in March 2009 an ...

, the city of Rio de Janeiro has the best gay beach of the world, and the city of São Paulo has the best gay parade of the world.

References

{{DEFAULTSORT:Lgbt Tourism in Brazil *Brazil Tourism in Brazil LGBT in Brazil

Demographics

Revenue

See also

References