William "Kedar" Massenburg (born 1963) is an American

record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...

and

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

executive, who was the president of

Motown Records Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmant ...

from 1997 to 2004. Massenburg is best known for bringing

Erykah Badu Erica Abi Wright (born February 26, 1971), known professionally as Erykah Badu (), is an American singer-songwriter, record producer and actress. Influenced by rhythm and blues, R&B, Soul music, soul, and hip hop, Badu rose to prominence in the ...

to fame. He trademarked the term "

neo soul Neo soul (sometimes called progressive soul) is a genre of popular music. As a term, it was coined by music industry entrepreneur Kedar Massenburg during the late 1990s to market and describe a style of music that emerged from soul and contempo ...

." Massenburg is the founder, president and CEO of Kedar Entertainment.

Early life and education

William "Kedar" Massenburg was born in 1963. Massenburg is a 1981 graduate of

Erasmus Hall High School Erasmus Hall High School was a four-year public high school located at 899–925 Flatbush Avenue between Church and Snyder Avenues in the Flatbush neighborhood of the New York City borough of Brooklyn. It was founded in 1786 as Erasmus Hall Ac ...

Flatbush, Brooklyn Flatbush is a neighborhood in the New York City Borough (New York City), borough of Brooklyn. The neighborhood consists of several subsections in central Brooklyn and is generally bounded by Prospect Park (Brooklyn), Prospect Park to the north, ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and a 1986 graduate of

Central State University Central State University (CSU) is a public, historically black land-grant university in Wilberforce, Ohio. It is a member-school of the Thurgood Marshall College Fund. Established by the state legislature in 1887 as a two-year program for te ...

Wilberforce, Ohio Wilberforce is a census-designated place (CDP) in Greene County, Ohio, United States. The population was 2,271 at the 2010 census, up from 1,579 at the 2000 census. History After Wilberforce College was established in 1856, the community was a ...

Career

After college, Massenburg spent several years in marketing positions, including two years as a district manager for

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

(maker of

Pepsi Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

), and a year with

SmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the tent ...

Beecham Clinical Labs Pharmaceuticals.Black Enterprise, November 1994, p. 128 In 1995, he established Kedar Entertainment, originating out of his New York home, with a $1,700 outlay from his own pocket and consisted of a desk set, fax machine, copier, and portable phone. He became President and CEO. Involved in artist management, he directed the career of the pioneering rap group

Stetsasonic Stetsasonic is an American hip hop band. Formed in 1981 in Brooklyn, New York City, New York, Stetsasonic was one of the first hip hop acts to perform with a full band and use live instrumentation in their recordings, paving the way for future ...

for a time. By 1994, Massenburg was negotiating artist contracts to the tune of more than $1 million a year. His own salary was in six figures, and he had hired two assistants, one of them working out of a satellite office in Los Angeles. Massenburg later expanded his activities into production, music publishing, and publicity. Massenburg was also responsible for signing the young rapper A+, and

Freestyle Fellowship Freestyle Fellowship is an American hip hop group from Los Angeles, California. It consists of Aceyalone, Myka 9, P.E.A.C.E., and Self Jupiter. The group was a prominent part of the Good Life Cafe collective, and are part of the Project Blowed col ...

as well as

to their first major recording contracts. He was also involved in the production of Chico Debarge's ''

Long Time No See "Long time no see" is an English language, English expression used as an Formality, informal greeting by people who have not seen each other for an extended period. The phrase is also acronymized as LTNS in Internet slang. Its Word origin, or ...

'' album which received high acclaim after Debarge's release from prison.

D'Angelo

Massenburg started managing the soul singer

D'Angelo Michael Eugene Archer (born February 11, 1974), better known by his stage name D'Angelo (), is an American singer, songwriter, multi-instrumentalist, and record producer. He first garnered attention after co-producing the single "U Will Know" ...

. The singer's debut single "Brown Sugar" had done well at radio on Massenburg's East Coast home turf, but had failed to get crucial West Coast airplay.

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 201 ...

worked with Massenburg and flew dozens of West Coast radio programmers and their dates, into New York for a

performance, and for upscale dining and lodging accommodations. He later told the ''

Minneapolis Star Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...

'', "Was it worth it to spend the money to fly all those programmers in? Absolutely! We saw a substantial increase in radio airplay immediately after the show."Star-Tribune (Minneapolis, Minnesota), January 8, 1996, p. D7

Erykah Badu

In 1995, Kedar Entertainment signed one of its first artists

. Massenburg's work on behalf of Badu got him wide notice in the industry. His first move was to pass out 1,000 copies of Badu's debut single, " On & On", at the 1996

Soul Train Music Awards The Soul Train Music Awards is an annual music awards show which previously aired in national broadcast syndication, and honors the best in African-American culture, music and entertainment. It is produced by the makers of ''Soul Train'', the pro ...

. "And man, when I heard it banging out of somebody's car going down the street that same night, I knew I had something." Badu elucidated the new approach Massenburg was looking for.

Neo Soul

Massenburg wanted to start a genre that acknowledged the influence of hip-hop and of other electronics-influenced musical styles, but was a return to earlier forms.

Kedar Beverages LLC

Massenburg founded Kedar Beverages LLC in 2005,Black Enterprise, March 1, 2008 which makes

chardonnay Chardonnay (, , ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern French wine, France, but is now grown wherever wine is produced, from English wine, Englan ...

merlot Merlot is a dark blue–colored wine grape variety, that is used as both a blending grape and for varietal wines. The name ''Merlot'' is thought to be a diminutive of ''merle'', the French name for the blackbird, probably a reference to the ...

and

cabernet sauvignon Cabernet Sauvignon () is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Lebanon' ...

Personal life

As an adult, he has lived on the

Upper West Side The Upper West Side (UWS) is a neighborhood in the borough of Manhattan in New York City. It is bounded by Central Park on the east, the Hudson River on the west, West 59th Street to the south, and West 110th Street to the north. The Upper West ...

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

and in

Saddle River, New Jersey Saddle River is a borough in Bergen County, New Jersey, United States. It is a suburb of New York City, located just over northwest of Manhattan. The town is known for its natural fields, farmland, forests, and rivers, and has a bucolic atmos ...

. He currently has 3 children: Kayla Massenburg, Eliana Massenburg and Elijah Massenburg

References

{{DEFAULTSORT:Massenburg, Kedar Living people African-American musicians American music industry executives Record producers from New York (state) Erasmus Hall High School alumni Motown 1964 births Date of birth missing (living people) People from Flatbush, Brooklyn 21st-century African-American people 20th-century African-American people