KBFB (97.9 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

with an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, known as "97.9 The Beat." It is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...

and serves the Dallas-Fort Worth Metroplex. KBFB is owned by

Urban One Urban One, Inc. (formerly Radio One) is a Silver Spring, Maryland-based American media conglomerate. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-American-o ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices, along with

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

KZMJ KZMJ (94.5 FM) is a radio station serving the Dallas–Fort Worth metroplex in Texas. The station airs an urban adult contemporary format. The station is licensed to Gainesville and is owned by Urban One. Co-owned with KBFB and Reach Media, it ...

, are in the Galleria Area in

North Dallas North Dallas is an area of numerous communities and neighborhoods in Dallas, Texas (United States). The phrase "North Dallas" is also sometimes used to include any suburb or exurb north of Dallas proper within the metropolitan area. The majority of ...

. KBFB has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Plateau Street in

Cedar Hill Cedar may refer to: Trees and plants *''Cedrus'', common English name cedar, an Old-World genus of coniferous trees in the plant family Pinaceae *Cedar (plant), a list of trees and plants known as cedar Places United States * Cedar, Arizona * ...

, amid the

towers A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specifica ...

for other Dallas-area FM and TV stations. KBFB broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology. The HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s the

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format of co-owned

History

The Belo/Cox years

The station traces its history back to a October 5, 1946

sign-on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...

, owned by the

Belo Corporation Belo Corporation was a Dallas-based media company that owned 20 commercial broadcasting television stations and three regional 24-hour cable news television channels. The company was previously known as A. H. Belo Corporation after one of the ...

, and was the first FM radio station to go on the air in Texas. It was called KERA-FM but with no relation to the current

KERA (FM) KERA (90.1 MHz) is a National Public Radio member FM station serving North Texas. KERA also relays its programming to three separate FM relay translators, extending the coverage area of KERA's programming into the Sherman-Denison area, Wichi ...

(90.1 FM), or

KERA-TV KERA-TV (channel 13) is a PBS member television station licensed to Dallas, Texas, United States, serving the Dallas–Fort Worth Metroplex. Owned by North Texas Public Broadcasting, Inc., it is sister to National Public Radio (NPR) member statio ...

. Even before KERA-FM's first day on the air, there was an experimental FM station "W5X1C" that began tests on October 15, 1945, and another trial dating back to 1939. By 1947, KERA-FM had moved from its original home at 94.3 FM to 97.9 FM under the WFAA-FM callsign, initially simulcasting its AM sister station

WFAA WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex as an affiliate of ABC. It is owned by Tegna Inc. alongside Decatur-licensed Estrella TV affiliate KMPX (channel 29), ...

(570 AM). With FM broadcasting in its infancy, Belo decided that the FM simulcast was not worthwhile and took WFAA-FM

off the air In the broadcasting industry, a dark television station or silent radio station is one that has gone off the air for an indefinite period of time. Usually unlike dead air (broadcasting only silence), a station that is dark or silent does not eve ...

on September 1, 1950. The frequency remained dormant until 1958, when Belo decided to revive WFAA-FM, receiving a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

and putting WFAA-FM back on the air on January 6, 1961. After simulcasting WFAA(AM) for a few years, a

Beautiful Music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

format was established in 1965. The station played quarter-hour sweeps of mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular songs, designed for relaxing or unobtrusive office listening. On September 16, 1973, WFAA-FM flipped to

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-oriente ...

(AOR) as KZEW-FM, known to listeners as "The Zoo". It featured

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...

s such as John LaBella and John Rody ("LaBella and Rody"),

George Gimarc George Douglas Gimarc ( ; born 1957) is an American disc jockey, record and radio program producer and author based in Texas and is in the Texas Radio Hall of Fame. He is known for his extensive and authoritative knowledge about the classic rock ...

, Charley Jones, Dave Lee Austin, John B. Wells, Nancy Johnson, John Dew, John Dillon, Doc Morgan and Tempie Lindsey. The station's concept and programming were initially under the direction of Ira Lipson. The FM station shared studios with WFAA on the second floor of the facility. The FM station was so popular that in several years, WFAA switched to a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

format as KRQX. In 1987, KZEW and KRQX were sold by Belo (which retained ownership of the ''

Dallas Morning News ''The Dallas Morning News'' is a daily newspaper serving the Dallas–Fort Worth area of Texas, with an average print circulation of 65,369. It was founded on October 1, 1885 by Alfred Horatio Belo as a satellite publication of the ''Galvesto ...

'' and

WFAA-TV WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex as an affiliate of ABC. It is owned by Tegna Inc. alongside Decatur-licensed Estrella TV affiliate KMPX (channel 29) ...

) to

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

-based

Cox Radio CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...

. On December 11, 1989, KZEW dropped the rock format and began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

. On January 1, 1990, KZEW switched formats to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

, changing its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

to KKWM and rebranded as "Warm 97.9". A year later, the station changed its call sign again, this time to KLRX, and updated their branding to "Lite 97.9".

The Infinity/CBS years

In 1993, the station was sold to

Infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions amo ...

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

, and on October 15, at 7 p.m., KLRX flipped to a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format under the KRRW call letters, and branded as "

Arrow An arrow is a fin-stabilized projectile launched by a bow. A typical arrow usually consists of a long, stiff, straight shaft with a weighty (and usually sharp and pointed) arrowhead attached to the front end, multiple fin-like stabilizers c ...

97.9". On April 3, 1997, the station switched back to adult contemporary as ''B-97.9'' and changed to the current KBFB call letters. Programming during the AC format included the syndicated call in and request show, "

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...

." After several years, Delilah's show shifted to then-sister station

KVIL KVIL (103.7 FM, ''Alt 103.7'') is a commercial radio station dual-licensed to Highland Park and Dallas, Texas. It is owned by Audacy, Inc. and it serves the Dallas/Fort Worth Metroplex in North Texas. The station's studios are located along N ...

Urban Contemporary

KBFB flipped to

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

as "97.9 The Beat" on September 26, 2000, after the station was sold to Radio One, a forerunner to today's

. Since launch, the station has been in direct competition against longtime heritage urban station

KKDA-FM KKDA-FM (104.5 MHz), known as K104, has been a leading radio station in the Dallas–Fort Worth metroplex for 46 years. It is a longtime heritage urban contemporary formatted station. It is owned by Service Broadcasting Corporation alongside KRN ...

. KBFB and KKDA-FM also had a competitor with former

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

rival

KZZA KZZA (106.7 MHz "La Ranchera 106.7 FM/1540 AM") is a commercial FM radio station licensed to Muenster, Texas, and serving northern communities in the Dallas- Ft. Worth Metroplex. It is owned by Estrella Media and it broadcasts a Classic Regional ...

until the station flipped to

Spanish Oldies Latin ballad ( es, balada romántica) is a sentimental ballad derived from bolero that originated in the early 1960s in Los Angeles, California and Southern California. Some of the best known artists of the Latin ballad are Julio Iglesias, Moceda ...

in 2008. In the beginning, the morning show on the station was hosted by

Russ Parr Russ Parr (born 1959 in California) is an American radio DJ, film director, writer, actor and television personality known for such television shows as '' Rock 'N' America''. Career Parr began as a Production Services Director at ABC TV. Russ wa ...

(who started his radio career at

KJMZ KJMZ (97.9 FM) is a radio station broadcasting an urban contemporary format. The station is licensed to Cache, Oklahoma, and serves the Lawton area. KJMZ is owned by Mollman Media, Inc. Studios are located on Flower Mound Road in eastern Lawto ...

in the Metroplex). In 2003, it was home to the ''

Steve Harvey Morning Show ''The Steve Harvey Morning Show'' is a national radio program which is currently broadcast from Los Angeles. The nationally syndicated show features host Steve Harvey and a team of comedians and commentators. The show runs approximately four ...

'' through a syndicated simulcast from its sister station in Los Angeles, KKBT (also nicknamed "The Beat"). Eventually, Radio One switched KBFB's early slot to the ''

Rickey Smiley Broderick Dornell Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality, known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with t ...

Morning Show'' in 2005. Smiley was dropped in the fall of 2017, and was replaced with ''The Morning Hustle.''

HD programming

Since the mid 2000s, KBFB has broadcast on

, though it never had a secondary HD multicast until March 2014. Since that time, KBFB-HD2 has simulcast Gainesville-based sister station

.http://hdradio.com/station_guides/widget.php?id=10 HD Radio Guide for Dallas-Ft. Worth In February 2018, the station began broadcasting

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

ese-language programming on HD3. This was later switched to a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

format.

References

External links

Official website

DFWRadioArchives DFW Radio/TV History
{{coord, 32.584, N, 96.964, W, type:landmark_region:US_source:FCC, display=title Urban contemporary radio stations in the United States Urban One stations BFB Radio stations established in 1947 1947 establishments in Texas