The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from

Kraft Foods Inc. Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell H ...

in 2012 and headquartered in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

. It became part of

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...

in 2015. A merger with Heinz, arranged by Heinz owners

Berkshire Hathaway Berkshire Hathaway Inc. () is an American multinational conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from which it invests the float (the retained premiu ...

and

3G Capital 3G Capital is a Brazilian-American multibillion-dollar investment firm, founded in 2004 by Alex Behring, Jorge Paulo Lemann, Carlos Alberto Sicupira, Marcel Herrmann Telles and Roberto Thompson Motta. The firm is best known for implementing zer ...

, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest

food and beverage The foodservice (US English) or catering (British English) industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many ...

company in the world.

History

Spinoff of Kraft Foods Group from Kraft Foods Inc.

In August 2011,

announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc., and was refocused as an international snack and confection company. Burt P. Flickinger III of Strategic Resource Group said the strategy "worked for Mondelez, but not for Kraft." On November 19, 2013, an arbitration ruling ordered Starbucks to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money would go to Mondelēz International, Inc. In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped

Kraft Macaroni and Cheese Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group ...

product with "original flavor". This was in response to a petition by activist

Vani Hari Vani Deva Hari (born March 22, 1979), who blogs as the Food Babe, is an American author, activist, and affiliate marketer who criticizes the food industry. She started the Food Babe blog in 2011, and it received over 54 million views in 2014 ...

and blogger Lisa Leake who delivered a petition to the company to remove controversial synthetic dyes

Yellow 5 Tartrazine is a synthetic lemon yellow azo dye primarily used as a food coloring. It is also known as E number E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, Food Yellow 4, and trisodium 1-(4-sulfonatophenyl)-4-(4-sulfonatoph ...

(labeled as

Tartrazine Tartrazine is a synthetic lemon yellow azo dye primarily used as a food coloring. It is also known as E number E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, Food Yellow 4, and trisodium 1-(4-sulfonatophenyl)-4-(4-sulfonatop ...

) and

Yellow 6 Sunset yellow FCF (also known as orange yellow S, or C.I. 15985) is a petroleum-derived orange azo dye with a pH dependent maximum absorption at about 480 nm at pH 1 and 443 nm at pH 13 with a shoulder at 500 nm. When added to f ...

from its signature macaroni and cheese products.

Kraft and Heinz merger

On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J. Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc. Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior. The companies completed the merger on July 2, 2015.

Sponsorships and promotions

Kraft is an official partner and sponsor of both Major League Soccer and the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

. Since 2006, Kraft Foods has sponsored ''

Kraft Hockeyville ''Kraft Hockeyville'' is an annual competition sponsored by Kraft Heinz, the National Hockey League and the NHL Players' Association in which communities compete to demonstrate their commitment to the sport of ice hockey. The winning commu ...

'', a reality television series produced by CBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community spirit. The winning community gets a cash prize dedicated to upgrading their hometown arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired during ''

Hockey Night in Canada CBC Television has aired National Hockey League (NHL) broadcasts under the ''Hockey Night in Canada'' (often abbreviated ''Hockey Night'' or ''HNiC'') brand that is primarily associated with its Saturday night NHL broadcasts throughout its hi ...

''. In 2015, ''Kraft Hockeyville'' was expanded to the United States with a separate competition for communities there. From 2002 to 2014, Kraft sponsored the

Kraft Nabisco Championship The Chevron Championship is a professional women's golf tournament. An event on the LPGA Tour, it is one of the tour's five major championships, and has traditionally been the first of the season since its elevation to major status in 1983. Fou ...

, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football

bowl game In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivi ...

, from 2010 to 2012.

Brands

The company's core businesses are in

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoo ...

, cheese,

dairy foods Dairy products or milk products, also known as lacticinia, are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in th ...

, snack foods, and

convenience food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily p ...

s. Kraft's major brands include: * A.1. *

Boca Burger Boca Burger is a veggie burger produced by Kraft Heinz in Chicago, Illinois. Like all of Boca Foods' products, Boca Burgers serve as a meat alternative. History The Boca Foods Company began in 1979 with the vegetarian "Sun Burger" product, as on ...

Capri Sun Capri Sun (, , stylized as CAPRISUN in the United States and Capri-Sun internationally) is a German brand of juice concentrate drinks owned by Capri Sun Group Holding in Germany, which is a privately held company of Hans-Peter Wild. It was in ...

(U.S. Licensee) * Claussen pickles *

Gevalia Gevalia ( , , ) is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers ...

Grey Poupon Grey Poupon is a brand of Dijon mustard which originated in Dijon, France. The U.S. rights to the brand were acquired by the Heublein Company, later passing on to Kraft Foods. Grey Poupon became popular in the United States in the late 1970s an ...

* Horsemen *

Jell-O Jell-O is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert ( genericized as jello) is the signature of the brand. "Jell-O" is a ...

Kool-Aid Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack. History Kool-Aid was invented by ...

* Kraft, including

Kraft Dinner Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group ...

Kraft Singles Kraft Singles is a brand of processed cheese product manufactured and sold by Kraft Foods, introduced in 1950. Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing. In the US, Kraft Single ...

Kraft Mayo Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched with a celebrity-based ad campaign by HGTV's Design Star judges Candice ...

Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the ...

Oscar Mayer Oscar Mayer is an American meat and cold cut producer known for its hot dogs, bologna, bacon, ham, and Lunchables products. The company is a subsidiary of the Kraft Heinz Company and based in Chicago, Illinois. History Early years German im ...

Philadelphia Cream Cheese Philadelphia Cream Cheese is a brand of cream cheese. It is one of the best selling brands of cream cheese worldwide, first produced in 1872 and is currently owned by Kraft Heinz. Origin Despite its name, Philadelphia Cream Cheese was invented ...

* RIDG's Finer Foods, licensing name used by Kraft addressing Bull's-Eye Barbecue Sauce * Seven Seas – salad dressings *

Velveeta Velveeta is a brand name for a processed cheese product similar to American cheese. It was invented in 1918 by Emil Frey of the "Monroe Cheese Company" in Monroe, New York, Monroe, New York (state), New York. In 1923, "The Velveeta Cheese Compan ...

References

External links

* {{authority control, state=expanded Kraft Heinz Condiment companies of the United States Dairy products companies of the United States Food manufacturers of the United States Multinational dairy companies Multinational food companies Multinational companies headquartered in the United States American companies established in 2012 Food and drink companies established in 2012 American companies disestablished in 2015 Food and drink companies disestablished in 2015 2012 establishments in Illinois 2015 disestablishments in Illinois Companies formerly listed on the Nasdaq American brands Corporate spin-offs 2015 mergers and acquisitions Defunct manufacturing companies based in Chicago