Krackel is a
chocolate bar
A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
with
crisped rice
Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popul ...
pieces made by
The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
and first introduced on September 14, 1938.
Overview
Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years it was available only as one of the four varieties of
Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014. The full-sized version has since been re-discontinued, and it is now available only in the miniature version again.
Ingredients
Introduced in 1938, Krackel used to have
almond
The almond (''Prunus amygdalus'', syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of this tree. Within the genus ...
s in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941 to be replaced with the new crisped rice balls that measure approximately 2mm. The full-size 4.5 ounce Krackel chocolate bar reintroduced in 2014 contained much the same ingredients.
Although its ingredients typically do not contain gluten, Hershey does not list Krackel as gluten free.
Packaging
The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print. In 2014, as part of a company-wide sustainability program, Krackel wrappers, as well as the other Hershey chocolate miniatures, underwent a makeover said to save an estimated 270,000 pounds of paper per year or an estimated 1,950 trees annually.
See also
*
Crunch_(chocolate_bar)
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
Histor ...
*
List of chocolate bar brands
This is a list of chocolate bar brands, in alphabetical order. Flavour variants and discontinued chocolate bars are included. A chocolate bar, also known as a candy bar in American English, is a confection in an oblong or rectangular form co ...
References
External links
Krackel Nutrition Facts
{{Hershey
Chocolate bars
The Hershey Company brands
Products introduced in 1938
Brand name confectionery