Kolynos was the name of a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

in 1995. The products were very popular in the thirties and forties, and sponsored several well-known radio programs, including Mr. Keen, Tracer of Lost Persons. Although not now readily available in the US, the brand remains strong in Latin America, and also manufactured in Hungary, Slovenia (Henkel). In

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, Kolynos was the second best- selling product, after Colgate itself. Because of

antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...

concerns at the time of the acquisition, Colgate-Palmolive agreed to suspend marketing Kolynos-branded toothpaste in Brazil for a number of years, but Colgate-Palmolive shortly began selling what was essentially the same product, with very similar packaging and marketing, under a new brand called ''Sorriso'' ("Smile" in

Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...

), successfully transferring most of the customer loyalty to the new line of toothpaste. Kolynos jingles have been written in several languages. In Peru, Kolynos is synonymous with toothpaste and a big smile can be called a Kolynos smile. The Kolynos brand is mentioned in a passage in ''

The Catcher in the Rye ''The Catcher in the Rye'' is an American novel by J. D. Salinger that was partially published in serial form from 1945–46 before being novelized in 1951. Originally intended for adults, it is often read by adolescents for its themes of angst ...

'' (1951) by

J. D. Salinger Jerome David Salinger (; January 1, 1919 January 27, 2010) was an American author best known for his 1951 novel ''The Catcher in the Rye''. Salinger got his start in 1940, before serving in World War II, by publishing several short stories in '' ...

: In the novel ''

Midnight's Children ''Midnight's Children'' is a 1981 novel by Indian-British writer Salman Rushdie, published by Jonathan Cape with cover design by Bill Botten, about India's transition from British colonial rule to independence and partition. It is a postcolo ...

'' by

Salman Rushdie Sir Ahmed Salman Rushdie (; born 19 June 1947) is an Indian-born British-American novelist. His work often combines magic realism with historical fiction and primarily deals with connections, disruptions, and migrations between Eastern and Wes ...

there is a chapter titled "The Kolynos Kid". The brand is also mentioned in ''The Black Gang'' by

Herman Cyril McNeile Herman Cyril McNeile, MC (28 September 1888 – 14 August 1937), commonly known as Cyril McNeile and publishing under the name H. C. McNeile or the pseudonym Sapper, was a British soldier and author. Drawing on his experiences in the trenches ...

: It also finds a mention in

Vikram Seth Vikram Seth (born 20 June 1952) is an Indian novelist and poet. He has written several novels and poetry books. He has won several awards such as Padma Shri, Sahitya Academy Award, Pravasi Bharatiya Samman, WH Smith Literary Award and Crosswor ...

's celebrated novel ''

A Suitable Boy ''A Suitable Boy'' is a novel by Vikram Seth, published in 1993. With 1,349 pages (1,488 pages in paperback), the English-language book is one of the longest novels published in a single volume. ''A Suitable Boy'' is set in a newly post-inde ...

'':

References

Brands of toothpaste Colgate-Palmolive brands Defunct companies of Brazil {{Brazil-company-stub

See also

References