Klavika is a family of
sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...
fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of
numerals
A numeral is a figure, symbol, or group of figures or symbols denoting a number. It may refer to:
* Numeral system used in mathematics
* Numeral (linguistics), a part of speech denoting numbers (e.g. ''one'' and ''first'' in English)
* Numerical d ...
.
The family of typefaces is described as straight-sided technical sans-serifs
flexible for editorial and identity design.
The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.
Features
*
Old-style and small cap numerals (with tabular)
*
Small caps
In typography, small caps (short for "small capitals") are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technicall ...
*True italics
*Multiple language support
*Full set of arrows
*Available in
OpenType
OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior. OpenType is a registered trademark o ...
,
TrueType
TrueType is an outline font standard developed by Apple in the late 1980s as a competitor to Adobe's Type 1 fonts used in PostScript. It has become the most common format for fonts on the classic Mac OS, macOS, and Microsoft Windows operating sy ...
,
PostScript
PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Br ...
,
WOFF
The Web Open Font Format (WOFF) is a font format for use in web pages.
WOFF files are OpenType or TrueType fonts, with format-specific compression applied and additional XML metadata added.
The two primary goals are first to distinguish font file ...
and
EOT formats.
In use
*The "GALAXY" in the original
Samsung Galaxy
Samsung Galaxy (, stylised as SΛMSUNG Galaxy since 2015 (except Japan where it omits the Samsung branding), previously stylised as Samsung GALAXY; abbreviated as SG) is a series of computing and mobile computing devices that are designed, ...
logo used Klavika Basic Light as the font with the only modification being that the "L" has a rounded corner. Later it was phased out and replaced by custom-made typography, especially ''Samsung Sharp Sans'' for product logos and ''Samsung One'' in advertising materials.
*The
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
logo uses a modified version of Klavika Bold.
*The old
DeviantArt
DeviantArt (historically stylized as deviantART) is an American online art community that features artwork, videography and photography, launched on August 7, 2000 by Angelo Sotira, Scott Jarkoff, and Matthew Stephens among others.
DeviantArt, ...
logo used slightly modified regular and bold versions of this Klavika.
*The American TV network
NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times. Its cable channels
MSNBC
MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
and
CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
also use the font.
*The American cable channel
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
uses Klavika for on-screen presentation from 2009; by 2014, they had switched to
Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) ...
.
*Belgian Dutch language television channel
VTM uses Klavika for on-screen branding and, since 2011, also on the news graphics.
*
Moses Mabhida Stadium
The Moses Mabhida Stadium is a football stadium in Durban in the KwaZulu-Natal province of South Africa, named after Moses Mabhida, a former General Secretary of the South African Communist Party. It is a multi-use stadium. The stadium became a ...
in
Durban
Durban ( ) ( zu, eThekwini, from meaning 'the port' also called zu, eZibubulungwini for the mountain range that terminates in the area), nicknamed ''Durbs'',Ishani ChettyCity nicknames in SA and across the worldArticle on ''news24.com'' from ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
used Klavika in the signage during
2010 FIFA World Cup
, image = 2010 FIFA World Cup.svg
, size = 200px
, caption = ''Ke Nako. (Tswana and Sotho for "It's time") Celebrate Africa's Humanity'It's time. Celebrate Africa's Humanity'' (English)''Dis tyd. Vier Afrika se mensd ...
.
*
South Korean bid for 2022 FIFA World Cup used Klavika for the presentation in Latin alphabets.
*
Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
uses a customized version of Klavika as a corporate typeface. One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...
and some of the
countries using Cyrillic—uses some typefaces similar to Klavika. The condensed fonts were designed by Process Type Foundry LLC with Aaron Carámbula for General Motors marketer FutureBrand as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. Chevrolet continued using Klavika until replacing it with custom fonts (Durant and Louis) around 2013.
*
Atlassian
Atlassian Corporation () is an Australian software company that develops products for software developers, project managers and other software development teams. The company is domiciled in Delaware, with global headquarters in Sydney, Australi ...
has been using this since their re-branding in October 2011.
*Starting with
Super Bowl XLVII
Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion ...
in 2013,
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
used Klavika in their sports broadcasts. It was also used in sister network
CBS Sports Network
CBS Sports Network (a.k.a. CBSSN) is an American pay television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known as ...
. They switched to
FF DIN
FF DIN is a sans-serif typeface in the industrial or "grotesque" style. It was designed in 1995 by Albert-Jan Pool, based on DIN-Mittelschrift and DIN-Engschrift, as defined in the German standard DIN 1451. DIN is an acronym for ''Deutsches Inst ...
starting with
Super Bowl 50
Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) cha ...
in 2016.
*Online gaming site
Ijji
ijji was a free multiplayer game portal website. Games hosted at ijji ranged from traditional shooters and MMORPGs to more accessible casual games, all of which were free to download and play, and with the majority featuring competitive multip ...
uses Klavika.
*Klavika is used in the logo and visual identity of
Young Life
Young Life is an evangelical Christian organization based in Colorado Springs, Colorado which focuses on young people in middle school, high school, and college.
Week-long Summer camps are a major focus, and these have a definite evangelizing asp ...
.
*For
World Youth Day
World Youth Day (WYD) is an event for young people organized by the Catholic Church that was initiated by Pope John Paul II in 1985, sometimes nicknamed in later years as the "Catholic Woodstock". Its concept has been influenced by the Light-Li ...
2011
*Visual Identification of city of
Lublin
Lublin is the ninth-largest city in Poland and the second-largest city of historical Lesser Poland. It is the capital and the center of Lublin Voivodeship with a population of 336,339 (December 2021). Lublin is the largest Polish city east of t ...
, Poland.
*Visual Identification of city of
Katowice
Katowice ( , , ; szl, Katowicy; german: Kattowitz, yi, קאַטעוויץ, Kattevitz) is the capital city of the Silesian Voivodeship in southern Poland and the central city of the Upper Silesian metropolitan area. It is the 11th most popul ...
, Poland. (Klavika CH
Katowice Visual Identification Document*Košice Transport Company (''Dopravný podnik mesta Košice'') has been using the font since 2010.
*The
Glasgow Subway
The Glasgow Subway is an underground light metro system in Glasgow, Scotland. Opened on 14 December 1896, it is the fourth-oldest underground rail transit system in Europe after the London Underground, Liverpool's Mersey Railway and the Budapes ...
system now uses the font in all its recently re-branded visual identity.
*
Motorola Mobility
Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android OS, Android. It is a subsidiary of the Chinese multinational technology company ...
uses this font as their some ads of Motorola's homepage and user's manual titles.
*Portuguese college
Instituto Superior Técnico
Instituto Superior Técnico MHSE • MHIP (IST, also known colloquially as Técnico, and stylized TÉCNICO LISBOA) is a public school of engineering and technology, part of University of Lisbon. It was founded as an autonomous school in 1911 ...
uses this typeface since its 2012 re-branding.
*
University of Applied Sciences, Worms
Worms University of Applied Sciences ( German: ''Hochschule Worms'') is a business and technology-oriented university of applied sciences in Worms, Germany. Around 3700 students are taught in 38 degree programmes by 74 professors and around 100 ...
in its new logo, starting 1st of September 2014.
*Irish public TV channel
RTÉ One
RTÉ One ( ga, RTÉ a hAon) is an Irish free-to-air flagship television channel owned and operated by Raidió Teilifís Éireann (RTÉ). It is the most-popular and most-watched television channel in the country and was launched as ''Telefís ...
started using the font in its presentation graphics from 1st January 2014.
*Klavika is the main corporate typeface of
Advanced Micro Devices
Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufact ...
since 2013 and is used along with
Calibri
Calibri () is a digital sans-serif typeface family in the humanist or modern style. It was designed by Luc(as) de Groot in 2002–2004 and released to the general public in 2007, with Microsoft Office 2007 and Windows Vista. In Office 2007, it ...
.
*
IAM RoadSmart
IAM RoadSmart formerly called the Institute of Advanced Motorists (IAM) is a charitable organisation, charity based in the United Kingdom and serving nine countries, whose objective is to improve car driving and motorcycle riding standards, and ...
has used Klavika as its main typeface since rebranding in 2016.
*
YG Entertainment
YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production compa ...
uses Klavika since its brand identity renewal in 2013.
*
Polish Armed Forces
The Armed Forces of the Republic of Poland ( pl, Siły Zbrojne Rzeczypospolitej Polskiej, abbreviated ''SZ RP''; popularly called ''Wojsko Polskie'' in Poland, abbreviated ''WP''—roughly, the "Polish Military") are the national armed forces of ...
(SZRP) and its service branches (Land Forces, Navy, Air Force, Special Forces, Territorial Defence Force) used Klavika typeface for their logo.
References
{{Reflist, 2
External links
Klavikaat Process Type Foundry
Typefaces and fonts introduced in 2004
Typefaces with text figures
Geometric sans-serif typefaces
Typefaces designed by Eric Olson