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TrueType
TrueType is an outline font standard developed by Apple in the late 1980s as a competitor to Adobe's Type 1 fonts used in PostScript. It has become the most common format for fonts on the classic Mac OS, macOS, and Microsoft Windows operating systems. The primary strength of TrueType was originally that it offered font developers a high degree of control over precisely how their fonts are displayed, right down to particular pixels, at various font sizes. With widely varying rendering technologies in use today, pixel-level control is no longer certain in a TrueType font. History ''TrueType'' was known during its development stage, first by the codename "Bass" and later on by the codename "Royal". The system was developed and eventually released as TrueType with the launch of Mac System 7 in May 1991. The initial TrueType outline fonts, four-weight families of ''Times Roman'', ''Helvetica'', ''Courier'', and the pi font "Symbol" replicated the original PostScript fonts of the A ...
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Bitmap Font
A computer font is implemented as a digital data file containing a set of graphically related glyphs. A computer font is designed and created using a font editor. A computer font specifically designed for the computer screen, and not for printing, is a screen font. In the terminology of movable metal type, a font is a set of pieces of movable type in a specific typeface, size, width, weight, slope, etc. (for example, Gill Sans bold 12 point or Century Expanded 14 point), and a typeface refers to the collection of related fonts across styles and sizes (for example, all the varieties of Gill Sans). In HTML, CSS, and related technologies, the font family attribute refers to the digital equivalent of a typeface. Since the 1990s, many people use the word ''font'' as a synonym for ''typeface''. There are three basic kinds of computer font file data formats: * Bitmap fonts consist of a matrix of dots or pixels representing the image of each glyph in each face and size. * Vec ...
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Outline Font
A computer font is implemented as a digital data file containing a set of graphically related glyphs. A computer font is designed and created using a font editor. A computer font specifically designed for the computer screen, and not for printing, is a screen font. In the terminology of movable metal type, a font is a set of pieces of movable type in a specific typeface, size, width, weight, slope, etc. (for example, Gill Sans bold 12 point or Century Expanded 14 point), and a typeface refers to the collection of related fonts across styles and sizes (for example, all the varieties of Gill Sans). In HTML, CSS, and related technologies, the font family attribute refers to the digital equivalent of a typeface. Since the 1990s, many people use the word ''font'' as a synonym for ''typeface''. There are three basic kinds of computer font file data formats: * Bitmap fonts consist of a matrix of dots or pixels representing the image of each glyph in each face and size. * Vector fo ...
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Type 1 Font
PostScript fonts are font files encoded in outline font specifications developed by Adobe Systems for professional digital typesetting. This system uses PostScript file format to encode font information. "PostScript fonts" may also separately be used to refer to a basic set of fonts included as standards in the PostScript system, such as Times New Roman, Helvetica, and Avant Garde. History Type 1 and Type 3 fonts, though introduced by Adobe in 1984 as part of the PostScript page description language, did not see widespread use until March 1985 when the first laser printer to use the PostScript language, the Apple LaserWriter, was introduced. Even then, in 1985, the outline fonts were resident only in the printer, and the screen used bitmap fonts as substitutes for outline fonts. Although originally part of PostScript, Type 1 fonts used a simplified set of drawing operations compared to ordinary PostScript (programmatic elements such as loops and variables were removed, much l ...
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PostScript
PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Brotz, Ed Taft and Bill Paxton from 1982 to 1984. History The concepts of the PostScript language were seeded in 1976 by John Gaffney at Evans & Sutherland, a computer graphics company. At that time Gaffney and John Warnock were developing an interpreter for a large three-dimensional graphics database of New York Harbor. Concurrently, researchers at Xerox PARC had developed the first laser printer and had recognized the need for a standard means of defining page images. In 1975-76 Bob Sproull and William Newman developed the Press format, which was eventually used in the Xerox Star system to drive laser printers. But Press, a data format rather than a language, lacked flexibility, and PARC mounted the Interpress effort to create a succ ...
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SFNT
SFNT is a font file format which can contain other fonts, such as PostScript, TrueType, OpenType, Web Open Font Format (WOFF) fonts and other. SFNT stands for '' spline font'' or ''scalable font'', and was originally developed for TrueType fonts on the Macintosh and used by Apple Computer's QuickDraw. SFNT was named after the resource tag the Macintosh used internally to track font data. Many existing font formats are based on the table-based SFNT format, such as TrueType, OpenType and Open Font Format, Web Open Font Format (WOFF), SIL Graphite and many others. SFNT is flexible, extensible and offers an opportunity to introduce additional table structures when needed, in a way that would not affect existing font rendering engines and text layout implementations. However, due to the limitation of SFNT system, a maximum number of 16 = 65536 can be put in one font ''table''. This limitation is partially overcome in the derived formats using "OpenType Collections", formerly known ...
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Typography Of Apple Inc
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. Marketing For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Hand-drawn logo Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words ''APPLE COMPUTER CO.'' were drawn on a ribbon banner ornamenting the picture frame. ...
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