Kin is a digital media and entertainment company.

History

Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their

YouTube Original Channel Initiative The YouTube Original Channel Initiative was a $100 million program funded by Google to bring original content onto Google. The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "original", " ...

. Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners, while continuing to create original content. In 2013, Kin Community partnered with

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

to represent

The Ellen Show ''The Ellen Show'' is an American television sitcom created by and starring Ellen DeGeneres that was broadcast during the 2001–02 season on CBS, aired from September 24, 2001, to January 11, 2002. It was DeGeneres' second attempt at a sitcom, ...

YouTube channel. Kin Community partner, the

Lizzie Bennet Diaries ''The Lizzie Bennet Diaries'' is an American web series adapted from Jane Austen's 1813 novel '' Pride and Prejudice.'' The story is conveyed in the form of vlogs. It was created by Hank Green and Bernie Su, produced by Jenni Powell and stars ...

, became the first YouTube series to win a Primetime Emmy, receiving the 2013

Primetime Emmy Award The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the Academy of Television Arts & Sciences (ATAS), the Primetime ...

for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating

branded content In marketing, branded content (also known as branded entertainment) is Content (media), content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first an ...

for advertisers with Kin Community creators.{{Cite web, url=https://adage.com/article/digital/video-net-kin-community-opens-branded-content-arm/299308, title=Video Net Kin Community Opens Kin Studios to Produce Videos for Brands, date=July 2, 2015, website=Ad Age

References

Multi-channel networks

History

Kin Studios

See also

References