Kickers is a youth brand created in 1970 in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

that produces a wide range of

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...

and clothing. Kickers was bought in 2007 by the Royer group. Kickers are primarily popular amongst British school children, with Kickers 'Lo' style shoes being a popular choice of school shoes for British boys attending

secondary school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' secondary education, lower secondary education'' (ages 11 to 14) ...

History

On the French scene in 1970, Daniel Raufast came across a poster advertising the musical ''

Hair Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals. The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and f ...

''. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first 'jean boot'. This new shoe was very different: the use of

nubuck Nubuck (pronounced ) is top-grain leather that has been sanded or buffed on the grain side, or outside, to give a slight nap of short protein fibers, producing a velvet-like surface. It is resistant to wear, and may be white or coloured. Nubuck ...

; shapes that looked more like short boots than regular shoes; tough crepe soles made with

natural rubber Rubber, also called India rubber, latex, Amazonian rubber, ''caucho'', or ''caoutchouc'', as initially produced, consists of polymers of the organic compound isoprene, with minor impurities of other organic compounds. Thailand, Malaysia, and ...

eyelets Curtain grommets, used among others in shower curtains. A grommet is a ring or edge strip inserted into a hole through thin material, typically a sheet of textile fabric, sheet metal or composite of carbon fiber, wood or honeycomb. Grommets ar ...

, contrast stitching, panels and appliqués all obviously referencing

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been pr ...

. The success was such that, within one season, Kickers production capacity grew from 300 to 12,000 pairs per month. Immediately successful in France, then Germany, by 1974, Kickers were selling in over 70 countries.

United Kingdom

During the 1980s Kickers shoes became very successful in Britain. So much so in some case, children were queuing up until 10 o'clock at night waiting upon deliveries, and when the delivery did arrive the stock would be gone in a flash. Many children also collected the ''flower shape'' tag and did not believe the shoes were real Kickers unless this tag was included.

School shoes

A variety of Kickers shoes, primarily the Lo and Hi top styles, have proven to be popular amongst British school children, mostly boys attending secondary school, as use of school shoes.

Kick Hi

The Kick Hi boot was released in 1975.

Music industry popularity

It was in the late 1980s and early 1990s that Kickers really gained popularity when Kick His were heralded by icons on the

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

music scene. The Kick Hi then became popular in the

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

scene, first with

acid house Acid house (also simply known as just "acid") is a subgenre of house music developed around the mid-1980s by DJs from Chicago. The style is defined primarily by the squelching sounds and basslines of the Roland TB-303 electronic bass synthesiz ...

and then later with

trance music Trance is a genre of electronic dance music that emerged from the British new-age music scene and the early 1990s German techno and hardcore scenes. Trance music is characterized by a tempo generally lying between 135–150 beats per minute ( ...

. Many fans of the shoe came from diverse and contemporary musical backgrounds including

UK garage UK garage, abbreviated as UKG, is a genre of electronic dance music which originated in England in the early to mid-1990s. The genre was most clearly inspired by garage house, but also incorporates elements from dance-pop, R&B, and jungle. It ...

RnB Rhythm and blues, frequently abbreviated as R&B or R'n'B, is a genre of popular music that originated in African-American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly ...

, pop and hip hop.

In popular culture

Over the years, Kickers has been associated with the music industry, including

Ms Dynamite Niomi Arleen McLean-Daley (born 26 April 1981), better known as Ms. Dynamite, is a British singer and rapper. She is the recipient of the Mercury Music Prize, two Brit Awards and three MOBO Awards. Early years She was born Niomi Arleen Mc ...

So Solid Crew So Solid Crew are a British UK garage and hip hop collective originating from the area on and surrounding the Winstanley and York Road Estates in Battersea, London which achieved wide success in the early 2000s. The group consisted of many m ...

Jarvis Cocker Jarvis Branson Cocker (born 19 September 1963) is an English musician and radio presenter. As the founder, frontman, lyricist and only consistent member of the band Pulp, he became a figurehead of the Britpop genre of the mid-1990s. Following P ...

Noel Gallagher Noel Thomas David Gallagher (born 29 May 1967) is an English singer, songwriter, and musician. He was the chief songwriter, lead guitarist, and co-lead vocalist of the rock band Oasis until their split in 2009. After leaving Oasis, he formed ...

, Mike Skinner,

Arctic Monkeys Arctic Monkeys are an English rock band formed in Sheffield in 2002. The group consists of Alex Turner (lead vocals, guitar, keyboards), Jamie Cook (guitar, keyboards), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, back ...

Craig David Craig Ashley David (born 5 May 1981) is a British singer and songwriter who rose to fame in 1999, featuring on the single "Re-Rewind (The Crowd Say Bo Selecta), Re-Rewind" by Artful Dodger (UK band), Artful Dodger. David's debut studio album, ' ...

and

Rodney P Rodney Panton, also known as Rodney P (born in Balham, London, 12 December 1969) is an English MC, as well as a radio and television personality who first gained attention via the UK hip hop scene in the 1980s. A former member of UK hip-hop group ...

David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...

wore a pair of Kickers on the set of

Peace on Earth/Little Drummer Boy "Peace on Earth/Little Drummer Boy" is a Christmas song performed by English singer-songwriter David Bowie and American singer Bing Crosby. Recorded on 11 September 1977 at ATV Elstree Studios near London for Crosby's television special '' Bin ...

alongside Bing Crosby in 1977. He was also photographed by Clive Arrowsmith in that same year, as well as appearing on the front cover of

Melody Maker ''Melody Maker'' was a British weekly music magazine, one of the world's earliest music weeklies; according to its publisher, IPC Media, the earliest. It was founded in 1926, largely as a magazine for dance band musicians, by Leicester-born ...

on February 18th, 1978, resplendent in the brand.

Ian Brown Ian George Brown (born 20 February 1963) is an English singer and multi-instrumentalist. He was the lead singer of the alternative rock band The Stone Roses from their formation in 1983. Following the split in 1996, he began a solo career, re ...

wore a pair of Kick His to

The Haçienda The Haçienda was a nightclub and music venue in Manchester, North West England, which became famous during the Manchester years of the 1980s and early 1990s. It was run by the record label Factory Records. The club opened in 1982, eventually ...

as a cheeky retort to the strict 'no trainer policy'.

The Stone Roses The Stone Roses were an English Rock music, rock band formed in Manchester in 1983. One of the pioneering groups of the Madchester movement in the late 1980s and early 1990s, the band's classic and most prominent lineup consisted of vocalist I ...

wore them in their video for ' Fools Gold'. A sheep sported a pair of Kick His on the cover of the ' Stepping Stone' 12-inch single by '' The Farm''. Kickers sponsored the

Urban Music Awards The Urban Music Awards (UMA) is a hip-hop, R&B, dance, and soul music awards ceremony which was launched by Jordan Kensington in 2003 and is now held in several countries. The US version of the award ceremony, the Urban Music Awards USA, was ...

(UMA) 2007 and had an advertorial with

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

which ended in September 2007.

References

External links

* {{Official website, http://www.kickers.com/
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Clothing companies of France Clothing companies established in 1970 Shoe brands Shoe companies of France Sportswear brands 1970 establishments in France