Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning

NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...

and

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

, and also served as worldwide creative director at agencies for

Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

and IBM.

Early life

Kenneth Michael Segall was born in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

in 1950, the youngest of three children. His father's position with a retail chain forced the family to move several times before he was 10, taking him to

Salina, Kansas Salina is a city in, and the county seat of, Saline County, Kansas, United States. As of the 2020 census, the population was 46,889. In the early 1800s, the Kanza tribal land reached eastward from the middle of the Kansas Territory. In 1 ...

Ashtabula, Ohio Ashtabula ( ) is a city in Ashtabula County, Ohio, Ashtabula County, Ohio, United States, and the center of the United States micropolitan area, Ashtabula micropolitan area. It is located at the mouth of the Ashtabula River on Lake Erie, nort ...

, Detroit once again, and finally to

Livingston, New Jersey Livingston is a township (New Jersey), township in Essex County, New Jersey, Essex County, New Jersey. As of the 2010 United States census, 2010 U.S. census, the township's population was 29,366, reflecting an increase of 1,975 (+7.2%) from the ...

. He graduated from Livingston High School in 1968 and earned a Bachelor of Science degree at

Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campuses and facilities throughout Pennsylvan ...

in 1972.

Advertising

Segall joined ad agency Chiat/Day Los Angeles in 1979 as a file clerk. A creative career in the industry followed, from a first copywriting job on

Smirnoff Vodka Smirnoff (; ) is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries. Smirnoff produ ...

to creative director roles on global brands including

, IBM, BMW,

and

. A 12-year working relationship with

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

began in 1988 when Segall joined NY agency Ammirati & Puris as creative director for Jobs’ new company,

. When the agency resigned NeXT, Segall left to continue working with Jobs independently. In 1997, Jobs brought Apple back to its original agency (then called TBWA Chiat/Day). There, Segall was global creative director for the "

Think different "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a respon ...

" campaign, co-writer of the "Crazy Ones" launch commercial, and originated the "i" strategy behind the naming of iMac, iPod, iPhone and iPad. In later years, Segall served as creative director for Intel at agency Euro RSCG, and chief creative officer at Enfatico (previously DaVinci), a worldwide network of 13 offices handling marketing for computer-maker Dell.

Author and speaker

Segall has written two books on the power of simplicity, both published by

Penguin Penguins (order (biology), order List of Sphenisciformes by population, Sphenisciformes , family (biology), family Spheniscidae ) are a group of Water bird, aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: on ...

—"Insanely Simple: The Obsession That Drives Apple's Success" (2012) and "Think Simple: How Smart Leaders Defeat Complexity" (2016).

References

External links

*
Scoopertino
{{DEFAULTSORT:Segall, Ken 1950 births Living people American advertising people Creative directors American writers Livingston High School (New Jersey) alumni Pennsylvania State University alumni People from Detroit People from Livingston, New Jersey