Kedai Rakyat 1Malaysia
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OR:

MRT Retail Sdn. Bhd.,
doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Kedai Rakyat 1Malaysia (KR1M) (unofficial
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
title: 1Malaysia Grocery Stores) is a government-owned chain of convenience stores in
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
. It was established as part of the national campaign of
1Malaysia 1Malaysia (pronounced ''One Malaysia'' in English and ''Satu Malaysia'' in Malay) is a programme designed by Malaysian 6th Prime Minister Najib Tun Razak in summer 2009 with the stated goal of promoting ethnic harmony, national unity, and ef ...
. Due to declining turnout rates and support from the public, it has closed all locations in 2017.


History

In 2011, the 1Malaysia franchise branched off into a grocery store franchise going by the name Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail Transit (LRT) station in
Kelana Jaya Kelana Jaya is a suburb of Petaling Jaya city, in the state of Selangor, Malaysia, comprising sections SS3, SS4, SS5, SS6, and SS7. The Damansara–Puchong Expressway cuts through this neighbourhood. The shopping mall Paradigm Mall is located here ...
. The franchise was aimed at allowing the low income group to obtain cheaper groceries, potentially bringing support to
1Malaysia 1Malaysia (pronounced ''One Malaysia'' in English and ''Satu Malaysia'' in Malay) is a programme designed by Malaysian 6th Prime Minister Najib Tun Razak in summer 2009 with the stated goal of promoting ethnic harmony, national unity, and ef ...
. In July 2017, the chain began closing down it's stores as the government had terminated the contract with
MYDIN Mydin Mohamed Holdings Berhad (MYDIN) is Malaysia's largest homegrown Halal hypermarket and retail chain. MYDIN was founded in August 1957 by the late Tuan Mydin Mohamed in Kota Bharu, Kelantan. The first shop was a small wooden shop in Jalan ...
, the operator of the 1Malaysia stores, due to alleged goods within the stores were priced higher than the market value.


Public responses to KR1M

There were claims that the groceries sold within the stores were more expensive compared to those sold in other stores like it around Malaysia. This was denied by the former Ministry of Domestic Trade, Co-operatives and Consumerism Ismail Sabri. There have been also allegations of poor product quality in its products, namely children's milk powder, fresh milk, condensed milk, sweetened condensed creamer, oyster sauce, fruit jam, canned chicken curry, mango cordial, ghee compounds, peanuts, peanut butter, crispy peanut butter and fish tinned sardines in tomato sauce. In response, the franchise had its products sent out for a periodical laboratory testing.


References


External links

* {{1Malaysia 2011 establishments in Malaysia 1Malaysia Supermarkets of Malaysia