Kahala is a manufacturer of

aloha shirt The aloha shirt (), also referred to as a Hawaiian shirt, is a style of dress shirt originating in Hawaii. They are collared and buttoned dress shirts, usually short-sleeved and made from printed fabric. They are traditionally worn untucked, but ...

s founded in

Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...

, Hawai’i in 1936 by George Brangier and Nat Norfleet. Originally named Branfleet as a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsscreen print Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mes ...

ed on 100%

rayon Rayon is a semi-synthetic fiber, made from natural sources of regenerated cellulose, such as wood and related agricultural products. It has the same molecular structure as cellulose. It is also called viscose. Many types and grades of viscose f ...

fabric, which is a natural cellulosic fiber. It is named after the Kāhala neighborhood in

. Their aloha shirt was originally made from repurposed

kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn left side wrapped over right, unless the wearer is deceased. The kimono ...

and

yukata A is an unlined cotton summer kimono, worn in casual settings such as summer festivals and to nearby bathhouses. Originally worn as bathrobes, their modern use is much broader, and are a common sight in Japan during summer. Though are tradition ...

cloth; rayon became standard for aloha shirts because

silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of fibroin and is produced by certain insect larvae to form cocoons. The best-known silk is obtained from the coc ...

was subject to rationing for use in

parachute A parachute is a device used to slow the motion of an object through an atmosphere by creating drag or, in a ram-air parachute, aerodynamic lift. A major application is to support people, for recreation or as a safety device for aviators, who ...

s. Kahala has collaborated with brands including Gitman Vintage and Todd Snyder.Collaborations
Kahala

References

1936 establishments American fashion Symbols of Hawaii Shirts Surf culture 1930s fashion 1950s fashion 1960s fashion 1990s fashion 2020s fashion Textile arts of Hawaii Tiki culture {{hawaii-stub