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KWXY (1340 AM) is a
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radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
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to
Cathedral City, California Cathedral City, colloquially known as "Cat City", is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. Situated between Palm Springs and Rancho Mirage, the city has the second larg ...
, and serving the
Palm Springs Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
in the
Coachella Valley , map_image = Wpdms shdrlfi020l coachella valley.jpg , map_caption = Coachella Valley , location = California, United States , coordinates = , width = , boundaries = Salton Sea (southeast), Santa Rosa Mountains (southwest), San Jacint ...
. The station was founded in 1964 and is owned by Louie Comella, through licensee IVOX RADIO LLC. Studios, offices and the
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
are on Dinah Shore Drive. Programming is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on 99-
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FM
translator station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
K222DA at 92.3
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
.


History

The station previously simulcast on 1340 AM but sold the AM frequency to Ric and Rozene Supple's R&R Radio Corporation of Palm Springs, who flipped the format from its original
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
format to
progressive talk Progressive talk radio is a talk radio format devoted to expressing left-leaning, liberal or progressive viewpoints of news and issues as opposed to conservative talk radio. In the United States, the format has included syndicated and indepe ...
on August 7, 2006 and changed the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to KPTR, making it the area's first
Air America Radio Air America (formerly Air America Radio and Air America Media) was an radio in the United States, American radio network specializing in progressive talk radio. It was on the air from March 2004 to January 2010. The network was founded as a left ...
affiliate. The network went bankrupt October 13, 2006 but had resumed operation under new ownership until it ultimately shut down in January 2010 and filed for liquidation. KWXY not only had the same format since its inception in October 1964 but the same owner as well. KWXY was owned by veteran broadcaster Glen Barnett (1924-2014), a broadcast engineer who actually built and wired the studios and transmitter and most recently was the station's general manager. KWXY (AM) began in 1964 as a 24-hour, 250-watt AM station. Power was increased to 500 watts in 1968 and again to 1 kW in 1973, where it remains today. FM operations began in 1969 at 103.1 MHz with a 3 kW signal. The move to 98.5 MHz and a boost to 50 kW occurred in 1976. Both full-time residents of the
Coachella Valley , map_image = Wpdms shdrlfi020l coachella valley.jpg , map_caption = Coachella Valley , location = California, United States , coordinates = , width = , boundaries = Salton Sea (southeast), Santa Rosa Mountains (southwest), San Jacint ...
as well as seasonal visitors from the northern part of the United States and Canada made KWXY one of the most successful stations in the area both in
demographics Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
as well as revenue. In addition, the on-air lineup boasted
Dave Hull Dave Hull (January 20, 1934 – October 15, 2020), known as "The Hullabalooer", was an American radio personality voted one of the top ten Los Angeles radio personalities of all time. Career Hull began his radio career in Armed Forces Radio i ...
, named one of the top ten greatest broadcasters in
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radio history, and his
KFI KFI (640 AM broadcasting, AM) is a radio station in Los Angeles, Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel station, clear-channel List of ...
colleague
Scott Ellsworth Scott Ellsworth (''née'' Harvey Charles Ellsworth, January 4, 1927) is an American radio personality, news presenter, and actor. The host of ''Scott's Place'', a jazz radio broadcast that came to prominence in the late 1960s, he has been on the ...
. KWXY also broadcast news reports from Canada for Canadian citizens who visit the Coachella Valley during the winter season. In January 2010, it was announced that KWXY-FM would cease broadcasting on 98.5 FM and broadcast only on the 1340 AM frequency. Dave Hull signed off the FM station at 11:59 pm February 1.
KDES KDES-FM (98.5 MHz) is a radio station in the Palm Springs area and the Coachella Valley of Southern California. KDES-FM began in 1957 on the AM dial at 920 kHz and was affiliated with ABC Radio. KDES-FM (then called KGEC) went on-air in 1963, ...
, another R&R Broadcasting station originally broadcasting at 104.7, had taken over the 98.5 frequency allocation and currently carries the
Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...
"The Bull" contemporary country music format. Licensing of the 104.7 frequency then moved from Palm Springs to Riverside. In June 2014, the station began simulcasting on KDES-HD2 and on a leased FM translator at 107.3 and changed its branding to "Legend 107.3: The Sound of the Desert". The branding was later amended to "107.3 MOD-FM". In November 2015, KWXY changed to a syndicated liberal talk format while the programming rights to its previous standards format and the 107.3 translator (due to a sale to Alpha Media) moved to KDES-HD2 as Mod 107.3 FM but continued to play classic songs from
The Great American Songbook The Great American Songbook is the loosely defined canon of significant early-20th-century American jazz standards, popular songs, and show tunes. Definition According to the Great American Songbook Foundation: The "Great American Songbook" is ...
as well as easy listening favorites, but no instrumentals. Many of the songs on the original format were in fact instrumental and even today, the station retains its original collection of tapes on the 10" NAB format. On August 12, 2016, KWXY and sister station KPSI (now
KKGX KKGX (920 AM) is a radio station licensed to Palm Springs, California, United States. The station is owned by Louie Comella through licensee IVOX MEDIA, LLC and serves the Coachella Valley area. Both KKGX and sister station KWXY are based in th ...
) went silent. In October 2016, Desert Broadcasters agreed to acquire both stations from R&R Radio Corporation. On March 14, 2017, KWXY returned to the air as "Relaxing Music 1340" and once again aired an Adult Standards music format. The sale to Desert Broadcasters was consummated on March 31, 2017. A simulcast on FM translator K222DA (92.3 FM) was added on April 23, 2018. On August 4, 2020, KWXY's website hinted that a change was happening on the station. It was unknown at the time if the format would be changed. The station began running liners saying "Change is coming to KWXY and we think you're going to like it". On August 13, KWXY announced that their FM translator K222DA 92.3 raised its power from 60 watts to 99 watts. Effective June 9, 2021, Desert Broadcasters sold KWXY, KKGX and two translators to Louie Comella's IVOX RADIO LLC for $105,000. The sale included the old KDES (AM) tower site in Palm Springs for $220,000 and the original KWXY "Broadcast Center" building for $550,000. The Broadcast Center building on its 28.4 acres (11.36 ha) will be expanded to become the new home of the IVOX+ streaming platform as well as a future independent motion picture studio lot and theater venue. Both stations were off the air for four months beginning in August while equipment was repaired and upgraded. At noon on December 12, 2021, they returned to the air with a four-hour special, ''"Frank Sinatra: Remembering An American Legend,"'' hosted by
Wink Martindale Winston Conrad "Wink" Martindale (born December 4, 1933) is an American disc jockey, radio personality, game show host, and television producer. In his six-decade career, he is best known for hosting ''Gambit'' from 1972 to 1976 (and again from ...
. Following the special, both stations began playing Christmas music. On December 27, KWXY relaunched as "KWXY Music Radio," playing a mix of standards, big band, jazz and rock 'n' roll of the 1940s through the 1970s. In addition to Martindale who hosts ''The Wink Martindale Show'' six days a week, KWXY hosts programming with a variety of styles and genres including rockabilly artist
The Reverend Horton Heat The Reverend Horton Heat is the stage name of American musician James C. Heath (born 1959) as well as the name of his Dallas, Texas-based psychobilly trio. Heath is a singer, songwriter and guitarist. A ''Prick'' magazine reviewer called Heath ...
, concert promoter Tom Ingram, big band expert
Rob Dehlinger Rob Dehlinger is a singer, trumpet player, and composer living in the San Francisco Bay Area. He is the frontman for “Robert Dehlinger’s Alpha Rhythm Kings”. As a live trumpeter and backup vocalist Rob has worked with many performers in ...
, national radio and television personality
John Tesh John Frank Tesh (born July 9, 1952) is an American pianist and composer of pop music, as well as a radio host and television presenter. He hosts the ''Intelligence for Your Life'' radio show. In addition, since 2014, he has hosted ''Intelligen ...
, drummer Gabriel Villa of
Chicano Batman Chicano Batman is an American band based in Los Angeles, California. Formed in 2008, the band is composed of Eduardo Arenas (bass, guitar, vocals), Carlos Arévalo (guitars, keyboards), and Bardo Martinez (lead vocals, keyboards, guitar). Curren ...
, guitarist Mark Kendall of Great White, punk singer Keith "Monkey" Warren of
The Adicts The Adicts are a British punk rock band from Ipswich, Suffolk, England. One of the most popular punk rock bands in the 1980s, they were often in the indie charts during that decade. The Adicts originated as The Afterbirth in late 1975 but n ...
, American music historian
Eddie Trunk Edward Scott Trunk (born August 8, 1964) is an American music historian, radio personality, talk show host, and author, best known as the host of several hard rock- and heavy metal-themed radio and television shows. Biography Trunk was born on ...
and remastered broadcasts of ''
The Wolfman Jack Show ''The Wolfman Jack Show'' was a Television in Canada, Canadian variety television series which aired on CBC Television from 1976 to 1977, and syndicated to stations in the US. Premise This Vancouver-based series was a co-production of the CBC a ...
''. Regional hosts include longtime Los Angeles personality
M.G. Kelly Gary D. Sinclair (born 1952), known professionally as Michael Gary "M.G." Kelly and Machine Gun Kelly, is an American actor, disc jockey, and radio personality. In addition to hosting several radio programs over the years, Kelly has held severa ...
, Uli Bella, a founding member of
Ozomatli Ozomatli is an American rock band, formed in 1995 in Los Angeles. They are known both for their vocal activist viewpoints and incorporating a wide array of musical styles – including salsa, jazz, funk, reggae, hip hop, and others. The group ...
and Los Angeles disc jockeys Mike Czech and Malcolm Ryker with their show, ''Skratch n Sniff''. Current and upcoming local personalities include Patrick Evans of
KESQ-TV KESQ-TV (channel 42) is a television station licensed to Palm Springs, California, United States, serving as the ABC affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company (NPG) alongside five low-power stations: CBS ...
,
Motown Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
musician
Alvin Taylor Alvin Taylor (born March 26, 1953) is an American drummer, producer and musical director, who is best known for his work with Elton John, Eric Burdon, George Harrison, Billy Preston, and Bob Welch. Early life and career Alvin Taylor starte ...
and former longtime
KPLM KPLM (106.1 MHz) is one of four Class B FM radio stations serving the Palm Springs, California, area and one of only two 50 kW stations. The others are country formatted 42 kW KDES Palm Springs at 98.5  MHz; contemporary album ...
afternoon drive personality Ralph Squillace. As of July 2022, KWXY expanded its FM coverage via former K-LOVE translator K270AI Cathedral City at 101.9 MHz. Work is underway by owner Louie Comella in association with entertainment venues and music festivals on a television series showcasing both established and emerging artists. The program will originate in a new studio inside the historic Cathedral City station building. As of February 15, KWXY streams worldwide via kwxy.com and IVOX RADIO.


Previous logo


References


External links

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KWXY FM fan site with Don Wardell show transcriptionsAircheck of KWXY FM final sign off Feb. 2, 2010
{{coord, 33, 48, 07, N, 116, 27, 44, W, type:landmark_region:US-CA, display=title WXY Mass media in Riverside County, California Cathedral City, California Radio stations established in 1964 1964 establishments in California Variety radio stations in the United States