KWSV-LP (99.1 FM, "99.1 The Ranch") is a

low-power FM Low-power broadcasting is broadcasting by a broadcast station at a low transmitter power output to a smaller service area than "full power" stations within the same region. It is often distinguished from "micropower broadcasting" (more commonly " ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to and serving

Simi Valley, California Simi Valley (; Chumash: ''Shimiyi'') is a city in the valley of the same name in the southeast region of Ventura County, California, United States. Simi Valley is from Downtown Los Angeles, making it part of the Greater Los Angeles Area. The ...

. The station is owned by Strategic Communications Group and broadcasts a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format from its studios located inside

Simi Valley Town Center Simi Valley Town Center is a lifestyle center located in Simi Valley, California. It was owned and operated by Forest City Enterprises. The mall was sold to Alberta Development Partners and Walton Street Capital in 2010. The retail center opened in ...

. It is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

of ''The Ashley & Brad Show'', a syndicated country radio morning program co-hosted by former

KZLA KZLA (98.3 FM, "Old School 98.3") is a radio station licensed to serve Riverdale, California. The station is owned by Riverdale Broadcasting, LLC. History The station was assigned the KHRN call letters by the Federal Communications Commission o ...

and

KKGO KKGO (105.1 FM, "Go Country 105") is a commercial radio station that is licensed to Los Angeles, California, United States and serves the Greater Los Angeles area. The station is owned by Mount Wilson FM Broadcasters and airs a country music for ...

personality Ashley Paige. KWSV-LP has one

booster station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

, KWSV-LP-FM1 at 99.1 FM in neighboring Chatsworth.

History

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

on March 13, 2015 as "99.1 The Ranch" with a

format. Since August 26, 2016, the station has also broadcast

high school football High school football (french: football au lycée) is gridiron football played by high school teams in the United States and Canada. It ranks among the most popular interscholastic sports in both countries, but its popularity is declining, part ...

games involving local teams under the banner of ''Ranch Friday Night Lights Game of the Week''. KWSV-LP is the originating station of ''The Ashley & Brad Show'', a nationally syndicated weekday morning program targeted to listeners of country radio. The four-hour show is co-hosted by Ashley Paige, former on-air personality at Los Angeles country outlets

and

, and Brad Abrell, known for his work with

WMMO WMMO (98.9 MHz) is a commercial FM radio station in Orlando, Florida. It is owned by the Cox Media Group, and airs a classic hits radio format that leans toward classic rock. Most songs heard on WMMO were hits from the 1970s, 1980s and 19 ...

in Orlando and

WZTA WZTA (1370 AM) is a commercial radio station in Vero Beach, Florida. The station serves the Treasure Coast area and is owned by iHeartMedia, Inc. WZTA broadcasts an oldies radio format, and is known on air as "Oldies 107.9 and 1370." Program ...

in Miami. KWSV-LP is the first low-power FM station in the United States to operate a

. In June 2017, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

granted the station a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

for a six-watt booster to improve reception in the

San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, California. Located to the north of the Los Angeles Basin, it contains a large portion of the City of Los Angeles, as well as unincorporated ar ...

. KWSV-LP-FM1, licensed to

Chatsworth, California Chatsworth is a suburban neighborhood in the City of Los Angeles, California, in the San Fernando Valley. The area was home to Native Americans, some of whom left caves containing rock art. Chatsworth was explored and colonized by the Spanish be ...

, signed on July 22, 2017 with a signal covering the northwest corner of the valley, an area served weakly by the primary signal. Boosters are used to fill in terrain-related gaps in signal coverage but not to extend coverage beyond the main station's signal contour. The call sign of the booster station is currently the longest call sign in United States broadcasting, at 9 characters.

References

External links

* * {{Country Radio Stations in California WSV-LP Mass media in Ventura County, California Simi Valley, California Radio stations established in 2015 2015 establishments in California Country radio stations in the United States