KSRO (1350 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

News-Talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. KSRO is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Santa Rosa, California Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay Area ...

, and serves the

Sonoma County Sonoma County () is a county (United States), county located in the U.S. state of California. As of the 2020 United States Census, its population was 488,863. Its county seat and largest city is Santa Rosa, California, Santa Rosa. It is to the n ...

area. The station is owned by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC. By day, KSRO transmits 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s non-directional, but at night, to protect other stations from interference, it uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

with a two-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower a ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Stony Point Road in Santa Rosa. KSRO programming is also heard on three FM

translators Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transla ...

: K278CD, broadcasting at 103.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

in Santa Rosa. And 94.5 K233CM and 96.9 K245DJ in

Petaluma Petaluma (Miwok: ''Péta Lúuma'') is a city in Sonoma County, California, located in the North Bay region of the San Francisco Bay Area. Its population was 59,776 according to the 2020 census. Petaluma's name comes from the Miwok village nam ...

Programming

KSRO features national talk programs, mostly from

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...

and

Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...

. Nationally syndicated shows include ''

The Ramsey Show ''The Ramsey Show'' (formerly known as ''The Dave Ramsey Show'') is a three-hour self-syndicated radio program and podcast, hosted by the eponymous finance author and speaker Dave Ramsey, that airs Monday through Friday from 2-5 PM ET. It is br ...

with

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...

The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations n ...

, The Guy Benson Show, Ground Zero with Clyde Lewis,

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...

with

George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...

'' and '' America in The Morning''. News from

ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five minute newscasts on the hour and news briefs at half-pas ...

begins most hours. KSRO airs a local weekday wake-up news and information show, "Sonoma County's Morning News with Michelle Marques". In the afternoon, "The Drive with Steve Jaxon" is heard, Sonoma County's only local weekday talk show. The Drive features interviews with newsmakers, musicians, authors, and comedians. In 2012, The Drive's weekly "California Wine Country" segment was the winner of "Best Critic or Review Series" at the 2015 Taste Awards, and has been a multiple-time nominee for Best Food or Drink Radio Broadcast. Weekends feature programs on food and wine, real estate, money, gardening and home repair. Syndicated weekend hosts include

Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...

, Ken Coleman, " Somewhere in Time with Art Bell," and "On The House With The Carey Brothers." Saturday Mornings features the long running Garden Talk and the Good Food Hour. Sundays feature the Mike Kelly Real Estate Show with Allison Norman. Live sports broadcasts on KSRO include the

Las Vegas Raiders The Las Vegas Raiders are a professional American football team based in the Las Vegas metropolitan area. The Raiders compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West divis ...

and the

Golden State Warriors The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 194 ...

. In the fall,

high school football High school football (french: football au lycée) is gridiron football played by high school teams in the United States and Canada. It ranks among the most popular interscholastic sports in both countries, but its popularity is declining, part ...

games are broadcast. KSRO1350-new

History

Though predated by short-lived KFNV, KSRO is the oldest station in Santa Rosa still broadcasting. In May 1937, KSRO first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

. The station was founded by Ernest L. Finley, owner of the ''

Santa Rosa Press Democrat ''The Press Democrat'', with the largest circulation in California's North Bay, is a daily newspaper published in Santa Rosa, California. History The newspaper was founded in 1897 by Ernest L. Finley who merged his ''Evening Press'' and Thomas ...

''. The ownership of the station passed to Finley's wife Ruth, when he died in 1942. The station achieved some fame in 1943, when an actual broadcast was included in

Alfred Hitchcock Sir Alfred Joseph Hitchcock (13 August 1899 – 29 April 1980) was an English filmmaker. He is widely regarded as one of the most influential figures in the history of cinema. In a career spanning six decades, he directed over 50 featur ...

's film ''

Shadow of a Doubt ''Shadow of a Doubt'' is a 1943 American psychological thriller film directed by Alfred Hitchcock, and starring Teresa Wright and Joseph Cotten. Written by Thornton Wilder, Sally Benson, and Alma Reville, the film was nominated for an Academy ...

'', filmed on location in Santa Rosa. KSRO began broadcasting

Santa Rosa Junior College Santa Rosa Junior College (SRJC) is a public community college in Santa Rosa, California with an additional campus in Petaluma and centers in surrounding Sonoma County. Santa Rosa Junior College was modeled as a feeder school for the University ...

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

games in 1939, when the school joined the Northern California Junior College Conference. This initiated a fifty-year relationship. In the 1950s and 1960s, KSRO played

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

music. Its strong signal carried through the mountainous regions of the county. It was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM radio resulted in KSRO's change of format, first to middle of the road (MOR) music with talk and news, and then to all talk and news.Eyewitness account by Robert E. Nylund In 2020, KSRO became the Bay Area station for broadcasts of

games.

References

External links

FCC History Cards for KSRO
* * * * {{Authority control Mass media in Sonoma County, California News and talk radio stations in the United States SRO Mass media in Santa Rosa, California