KPXG-TV

KPXG-TV (channel 22) is a television station licensed to Salem, Oregon, United States, broadcasting the Ion Television network to the Portland area. Owned and operated by the Ion Media subsidiary of the E.W. Scripps Company, the station has offices on Southwest Naito Parkway in downtown Portland, and its transmitter is located in the Sylvan-Highlands section of the city.

KPXG-TV was started as independent station KECH in 1981. Never truly successful, it filed for bankruptcy within two years. From 1987 to 1998, it primarily broadcast Home Shopping Network (HSN) programming before being purchased for the launch of Pax, predecessor to Ion.

History

KECH

Channel 22 in Salem was switched from a noncommercial to a commercial assignment in April 1979, when the Federal Communications Commission (FCC) approved a request to reclassify Salem's KVDO-TV (channel 3), a commercial station that had since been bought by state public broadcaster OEPBS, as a noncommercial station in preparation for its eventual move to Bend. A year later, an application for the channel was filed by a company known as Greater Willamette Vision. Its investors were Arnold Brustin and Chris Desmond, both formerly associated with CBS. The FCC granted the application on January 23, 1981; Brustin and Desmond then filed for subscription television (STV) authorization as well. After a $4 million investment, KECH ("KECH 22", said like Catch-22) began on November 21. Even though KECH was just the second independent serving the Portland market, a third planned station in Vancouver, Washington, had already tied up a significant quantity of syndicated programming and movies. KLRK, which signed on as KPDX in 1983, was being purchased in the middle of construction by Camellia City Telecasters of Sacramento, California, which already had experience in programming independent stations; by the time KECH was on the air, it already had spent $10 million on programming rights, leaving lesser shows for channel 22 to broadcast. When Larry Black, who also owned stakes in two Portland cable systems, and KECH filed a petition to deny the completion of the KLRK sale on the grounds that Camellia was involved before the sale's completion in contravention of FCC rules, Camellia countered that Black had attempted to undercut its bid to shareholders of the unbuilt Vancouver outlet and even had proposed that it operate as a repeater of KECH.

The subscription operation, broadcasting in evening hours, did not start at the same time as KECH's ad-supported programming. In January 1982, Willamette STV, a related company to Greater Willamette Vision, entered into a licensing agreement with Oak Communications, owners of the ON TV system, to start the eighth—and last—ON TV system to begin service. By June, it had 12,000 subscribers, making it the smallest ON TV-branded STV operation. Brustin and Desmond deepened their involvement in subscription television by acquiring a multipoint distribution system operation that delivered HBO to 10,000 area households from Canadian firm Rogers Cable.

1983 was a year of disarray for the young television station and the STV operation, which was a separate but affiliated business venture. That May, the subscription service, while still called ON TV, began to receive its programming from rival SelecTV after Brustin and Desmond were brought in to manage the subscription offerings of KTSF in San Francisco on an interim basis. In August, the station was put up for sale for an $8 million asking price, and a court filing in a lawsuit against Willamette STV revealed that it had lost $6.6 million in its first year of operation and was deep in debt. Ron Cowan, the television columnist for the ''Statesman-Journal'', opined that KECH "never has risen much above the dismal level of its early scheduling". Willamette STV filed during the summer for bankruptcy protection, owing $4.7 million to 20 major creditors, including the Greater Willamette Vision affiliate that leased airtime from KECH; Oak; and HBO. Limited partners in the station briefly pursued a lawsuit against Brustin and Desmond in an attempt to salvage the operation. In November 1983, Greater Willamette Vision joined Willamette STV in bankruptcy after two firms filed lawsuits seeking more than $620,000 from the company; most of its major creditors were programming suppliers.

Life after STV: independent and home shopping

On August 19, 1984, KECH discontinued ON TV, though it stated that it planned to broadcast late-night adult movies as a subscription service under the name "Cascade Entertainment Network", which was the new name of Willamette Subscription Television. The move would have been a last gasp by Cascade to remain in business; even though the service had aired the Portland Trail Blazers for two seasons, the team ignored a contract through 1989, with an employee stating the Blazers "just don't consider the company to be in existence, as far as we're concerned". Rogers bought back the microwave distribution service.

In September 1985, Emerald City Broadcasting, owned by Robert Finkelstein of Los Angeles, acquired KECH-TV in exchange for assuming $4.8 million in debt from Greater Willamette Vision; Desmond continued as general manager. Finkelstein launched a new local news program in February 1986: ''The Valley News'', with early and late newscasts focusing on news of the Willamette Valley area. Viewer response was underwhelming; ratings were low, in part because they measured viewership in the entire Portland television market. In late 1986, the call letters were changed to KWVT, for "Willamette Valley Television".

Finkelstein put KWVT up for sale in January 1987 and announced that ''The Valley News'' would be discontinued on February 15. It found a buyer on a shopping spree: the Home Shopping Network (HSN).

KWVT discontinued all but several hours a week of its entertainment programming on March 31, 1987, to begin airing HSN, giving the network its first broadcast outlet in the state. Days later, Silver King Broadcasting, the broadcast stations division of HSN, completed an agreement to buy the station for $5 million. After the sale completed, the call sign was changed to KHSP.

HSN had scarcely owned the newly renamed KHSP before selling it to Blackstar Communications, a Black-owned company, as part of an affiliation agreement and investment in the firm that saw Blackstar purchase KHSP for $5.135 million and pick up HSN's option on WMOD, serving Melbourne and Orlando, Florida. The investors in Blackstar, including Wesley S. Williams Jr., were involved with a venture capital fund started by the National Association of Broadcasters. While the call letters were changed to KBSP-TV after the sale, channel 22 continued to air home shopping programming and community programming under the "In Your Interest" banner.

Pax/Ion ownership

Paxson Communications Corporation, the predecessor to Ion Media, acquired KBSP-TV in 1998 from Blackstar for $30 million, at the same time that USA Broadcasting—the renamed Silver King—acquired most of Blackstar's other assets. Blackstar, Paxson, and USA Broadcasting engaged in a complicated deal around the transactions that saw Paxson pay an additional $15 million to exit its Portland HSN affiliation agreement and lease out HSN stations in New Orleans and Memphis. In advance of the August 31, 1998, launch of Pax, Paxson's new network, the station switched to infomercial programming on June 19. Paxson also built Portland studios and offices for the station.

From 2001 to 2005, as part of a national association between Pax and NBC, NBC affiliate KGW managed KPXG-TV's operations via a sales agreement. Operations moved into KGW's studios, and the station provided newscasts for air on KPXG-TV, initially reruns of its 6 and 11 p.m. newscasts and, from January 2003 to October 2005, a live 10 p.m. newscast.

In 2014, Ion donated KPXG-LD (channel 42), a translator previously used to improve the station's signal in parts of Portland, to Word of God Fellowship, parent company of the Daystar network.

Technical information

Subchannels

The station's digital signal is multiplexed:

Analog-to-digital conversion

KPXG-TV shut down its analog signal, over UHF channel 22, on December 3, 2008. The station's digital signal relocated from its pre-transition VHF channel 4 to UHF channel 22.

References

External links

Ion Television official website

{{EWS CORP

1981 establishments in Oregon
Bounce TV affiliates
Defy TV affiliates
E. W. Scripps Company television stations
Ion Television affiliates
Laff (TV network) affiliates
Mass media in Salem, Oregon
Scripps News affiliates
ON TV (TV network)
Television channels and stations established in 1981
PXG-TV
TrueReal affiliates