KPCH (99.3 FM, "The Peach") is a broadcast

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

in the United States.

Licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Ruston, Louisiana, the station broadcasts a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format. Its

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary ...

is held by Red Peach LLC. First signing on as KNBB in 1999, the station originally had an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

music format from 1999 to 2005 and broadcast Louisiana Tech University baseball and

women's basketball Women's basketball is the team sport of basketball played by women. It began being played in 1892, one year after men's basketball, at Smith College in Massachusetts. It spread across the United States, in large part via women's college compet ...

. Then from 2005 to 2006, the station had a sports format featuring

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

, local high school sports, Louisiana Tech baseball, and Grambling State University football. On the first day of 2007, the original KNBB swapped format and call sign with KPCH, and the new KPCH became an oldies station while continuing to broadcast Grambling State football.

History

As KNBB (1999–2006)

Founded by Ruston Broadcasting in 1998 as KBDJ, the station first signed on as KNBB in May 1999. It was branded "B99.3" and had an

music format. Communications Capital Managers LLC purchased KNBB, KRUS, and

KXKZ KXKZ (107.5 FM, "Z107.5") is an American radio station broadcasting a country music format. Licensed to Ruston, Louisiana, United States, the station serves Ruston, Monroe, and surrounding areas. The station is currently owned by Red Peach LLC. ...

from Ruston Broadcasting for a combined $2.97 million in August 2001. KNBB added Louisiana Tech University sports to its programming. In the 2001–02 season, KNBB broadcast seven

Louisiana Tech Lady Techsters basketball The Louisiana Tech Lady Techsters basketball team represents Louisiana Tech University in Ruston, Louisiana. The team currently competes in Conference USA. The current head coach of the Lady Techsters is Brooke Stoehr. Louisiana Tech has won ...

games, followed by three games in 2002–03. For

Louisiana Tech Bulldogs baseball The Louisiana Tech Bulldogs baseball team represents Louisiana Tech University in NCAA Division I college baseball College baseball is baseball that is played on the intercollegiate level at institutions of higher education. In comparison to ...

, KPCH broadcast 41 games in 2003 and 33 games in 2004. In 2003 and 2004, KNBB broadcast football games for the Cedar Creek School, a Ruston private high school. In May 2005, KNBB changed to a sports format branded "ESPN Radio 99.3" featuring local sports talk, the

national network, Louisiana Tech baseball, and Grambling State University football.

As KPCH (2007–present)

On January 1, 2007, KNBB swapped its call sign and format with Dubach station KPCH (97.7). The new KPCH became an oldies station branded "The Peach 99.3". In addition to music, KPCH continued to broadcast local high school sports and Grambling State football. The former sports programming from KNBB days made a temporary return on KPCH beginning April 29, 2020 after the transmitter for the new KNBB was damaged during a thunderstorm. KPCH's music programming temporarily moved to KOUS-LP in Monroe.

Programming

With local hosts in mornings and evenings, KPCH plays classic hits mostly from the 1970s and 1980s. On Sunday nights, KPCH broadcasts ''America's Greatest Hits'', a program hosted by

Scott Shannon Michael Scott Shannon (born July 25, 1947) is an American radio disc jockey who hosted the morning show for WCBS-FM in New York City from 2014 to 2022 as well as ''Scott Shannon Presents America's Greatest Hits'' which is syndicated nationally wi ...

nationally syndicated by

United Stations Radio Networks United Stations Radio Networks (USRN) is a radio network that provides a variety of radio programs and programming services for radio stations throughout the United States and elsewhere. It is based in New York City. History The company was fou ...

. KPCH also broadcasts

Grambling State University Grambling State University (GSU, Grambling, or Grambling State) is a public historically black university in Grambling, Louisiana. Grambling State is home of the Eddie G. Robinson Museum and is listed on the Louisiana African American Herita ...

football games.

References

External links

KPCH official website
{{Classic Hits Radio Stations in Louisiana Radio stations in Ruston, Louisiana Radio stations in Louisiana Classic hits radio stations in the United States Radio stations established in 1999 1999 establishments in Louisiana