KOLA (99.9 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Redlands, California Redlands ( ) is a city in San Bernardino County, California, United States. As of the 2020 census, the city had a population of 73,168, up from 68,747 at the 2010 census. The city is located approximately west of Palm Springs and east of Lo ...

, and broadcasting to the

Riverside Riverside may refer to: Places Australia * Riverside, Tasmania, a suburb of Launceston, Tasmania Canada * Riverside (electoral district), in the Yukon * Riverside, Calgary, a neighbourhood in Alberta * Riverside, Manitoba, a former rural m ...

San Bernardino San Bernardino (; Spanish language, Spanish for Bernardino of Siena, "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a ...

Inland Empire The Inland Empire (IE) is a metropolitan area and region inland of and adjacent to coastal Southern California, centering around the cities of San Bernardino and Riverside, and bordering Los Angeles County to the west. It includes the cities o ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

. It is owned by the Anaheim Broadcasting Corporation and it airs a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. Its studios are on Orange Tree Lane in

. KOLA has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 29,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. Adding in its

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

that is taller than the

Empire State Building The Empire State Building is a 102-story Art Deco skyscraper in Midtown Manhattan, New York City. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its name is derived from "Empire State", the nickname of the st ...

, KOLA is considered a "superpower" FM station. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Box Spring Mountain Road amid other FM and TV towers for Inland Empire stations.

History

Easy Listening

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on . The station's original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was KFMW. The transmitter was located on Box Springs Mountain southeast of Riverside. The format was a mix of

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

, middle of the road (MOR) and

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

. Rogan Jones served as the original general manager.

Top 40 and Album Rock

Frederick Coté and Chester Coleman bought the station in 1965. Coté bought out Coleman's half-interest at the end of 1969. The call letters were changed to KOLA. The format flipped to

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

, concentrating on rhythmic hits. In the winter of 1970–71, KOLA moved its studios to the Mission Inn in downtown Riverside. In 1980, the station switched to

Album Rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orient ...

with Ted Ziegenbusch as the programming consultant through 1987. In 1987 the station switched back to Top 40 music.

Oldies and Classic Hits

In the 1990s KOLA changed its format to

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

from the 1950s, '60s and '70s. Over time, the 1950s songs were deleted and 1980s songs were added. Around 2007, most of the 1960s hits were dropped as the station concentrated on the hits of the 1970s and 1980s. By spring of 2013, KOLA had dropped all the 1960s oldies and switched to a 1970s-80s-90s

Classic Hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format. In 2018, KOLA dropped most of the 1970s hits and began adding songs from the early 2000s. KOLA continues to broadcast from the same tower at the same 29,500 watts, as was stated on its original license from 1959 as KFMW.

References

External links

Official Website

{{coord, 33.966, N, 117.289, W, type:landmark_region:US_source:FCC, display=title OLA Classic hits radio stations in the United States Radio stations established in 1968