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KNZR (1560
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
) is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
AM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Bakersfield, California Bakersfield is a city in Kern County, California, United States. It is the county seat and largest city of Kern County. The city covers about near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's populat ...
. It is owned by
Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...
and airs a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
, which is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
97.7
KNZR-FM KNZR-FM (97.7 MHz) is a commercial radio station licensed to Shafter, California, and broadcasting to the Bakersfield radio market. KNZR-FM airs a talk radio format simulcast with co-owned AM 1560 KNZR. It is owned by Alpha Media, LLC, through ...
. The
studios A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial d ...
and offices are on Pegasus Drive in Bakersfield. KNZR broadcasts with 25,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s of power by day and 10,000 watts at night, using a three-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower a ...
directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...
after sunset. KNZR is designated by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) as a clear channel, Class A radio station. At night, with a good radio, it can be picked up around many parts of
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
and other
Western states The Western world, also known as the West, primarily refers to the various nations and states in the regions of Europe, North America, and Oceania.
. It shares Class A status on
AM 1560 The following radio stations broadcast on AM frequency 1560 kHz: 1560 AM is classified as a United States clear-channel frequency by the Federal Communications Commission. KNZR Bakersfield and WFME New York City share Class A status of 15 ...
with WFME in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is on Artimus Court in Bakersfield.


Programming

The schedule on KNZR-AM-FM is mostly syndicated
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
shows. Weekdays begin with ''
The Glenn Beck Program ''Glenn'' (previously titled ''The Glenn Beck Program'') is a news talk and political opinion show on TheBlaze hosted by Glenn Beck. It is produced and recorded at TheBlaze studios in Dallas, TX. The show originally ran on CNN Headline News fr ...
'' followed by ''
The Rush Limbaugh Show ''The Rush Limbaugh Show'' is an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At its ...
'', ''
The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is sometimes ...
'', ''
The Mark Levin Show ''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin. The program is broadcast nationwide on Westwood One and reaches an estimated seven million weekly listeners, according to an estimate from ''Talkers Magazine''. The ...
'', ''
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...
with
George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...
'' and ''The
Hugh Hewitt Hugh Hewitt (born February 22, 1956) is an American radio talk show host with the Salem Radio Network and an attorney, academic, and author. A conservative, he writes about law, society, politics, and media bias in the United States. Hewitt is ...
Show''. One local talk show is heard each weekday from 3 to 6 p.m., hosted by former Bakersfield City Council member and
restaurateur A restaurateur is a person who opens and runs restaurants professionally. Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspec ...
Terry Maxwell. On weekends, syndicated shows include ''Handel On The Law with
Bill Handel William Wolf Handel (born August 25, 1951) is a Brazilian-born American radio host and attorney. Handel currently hosts two radio programs on KFI in Los Angeles, California. First is KFI's local morning drive time show, in which he comments on ...
'', ''Somewhere in Time with Art Bell'' and ''The Tech Guy with
Leo Laporte Leo Laporte (; born November 29, 1956) is the host of ''The Tech Guy'' weekly radio show and a host on TWiT.tv, an Internet podcast network focusing on technology. He is also a former TechTV technology host (1998–2008) and a technology author. O ...
''. Most hours begin with world and national news from
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
.


History


KPMC

The station
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air in 1933. It began as experimental station W6XAI on 1550
kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). The ...
s. It later got its commercial license as KPMC, named after its owner, the Pioneer Mercantile Company, and was powered at 1,000 watts. It was the second station on the air in Bakersfield, after
KERN KERN (1180 AM broadcasting, AM) is a commercial radio, commercial radio station city of license, licensed to Wasco, California, Wasco-Greenacres, California, and serving the Bakersfield metropolitan area. The station is owned by American General ...
which got its license the previous year. After the enactment of the
North American Regional Broadcasting Agreement The North American Regional Broadcasting Agreement (NARBA, es, Convenio Regional Norteamericano de Radiodifusión) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreem ...
(NARBA), KPMC moved up the dial to 1560 kHz. KPMC was an ABC Radio
Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
in the 1940s and early 50s, carrying its schedule of dramas, comedies, news and sports. In the 1950s, KPMC was given Class I-B status by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
, allowing it to increase its power to 10,000 watts. As network programming moved from radio to television in the 1950s, KPMC switched to a
full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...
middle of the road format of popular music, news, talk and sports.


KNZR

In the 1980s, KPMC eliminated its music programming and went full-time as a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
station. It was an affiliate of both
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...
and the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
, used for their newsgathering of U.S. and world stories. In January 1990, Buckley Broadcasting bought KPMC for $1 million.


Changes in Ownership

Buckley Broadcasting acquired
Smooth Jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
station 97.7 KSMJ in 2001. Buckley decided to pair 97.7 FM with AM 1560, to give Bakersfield listeners the choice to hear the talk programming on KNZR on either AM or FM. KSMJ changed to its current KNZR-FM call sign on September 11, 2013. The two stations began
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
ing around the clock. Buckley switched the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to KNZR on September 21,
1990 File:1990 Events Collage.png, From left, clockwise: The 1990 FIFA World Cup is played in Italy; The Human Genome Project is launched; Voyager I takes the famous Pale Blue Dot image- speaking on the fragility of Humankind, humanity on Earth, Astroph ...
. An FM simulcast on
KNZR-FM KNZR-FM (97.7 MHz) is a commercial radio station licensed to Shafter, California, and broadcasting to the Bakersfield radio market. KNZR-FM airs a talk radio format simulcast with co-owned AM 1560 KNZR. It is owned by Alpha Media, LLC, through ...
began in November 2011. In 2014, Buckley Broadcasting sold its California stations, including KNZR-AM-FM, to Alpha Media of
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. Alpha Media Chairman Larry Wilson said, "The Buckley clusters in California will be a great addition to the West Coast footprint. Bakersfield is a rich and vibrant city full of live and local opportunities."


Racial Controversy

On January 18, 2018, Midday host Jaz McKay was told that due to budgetary concerns he would be replaced the next week with
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...
in the noon to 3pm slot which he had occupied for 14 years. McKay then took to social media and used derogatory language to describe Hispanic radio broadcasts in the area. McKay claimed the large number of Spanish language radio stations in Bakersfield made it increasingly difficult for English speaking announcers to find employment. At 45.5%, Hispanics comprise the largest demographic group in Bakersfield. On January 24, McKay's time slot was indeed taken over by the syndicated radio show from
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...
. On the same day, it was also reported that McKay's fellow conservative talk show host Inga Barks was, for unspecified reasons, no longer associated with the station.“Two conservative radio talk show hosts lose jobs at KNZR
, ''
Bakersfield Californian ''The Bakersfield Californian'' is a daily newspaper serving Bakersfield, California and surrounding Kern County in the state's San Joaquin Valley. History ''The Bakersfield Californian'' is the direct descendant of Kern County's first newspap ...
'', January 24, 2018
McKay was later hired for the 10:00 a.m. to 2:00 p.m. time slot on
KERN KERN (1180 AM broadcasting, AM) is a commercial radio, commercial radio station city of license, licensed to Wasco, California, Wasco-Greenacres, California, and serving the Bakersfield metropolitan area. The station is owned by American General ...
1180 AM & 96.1 FM, in December, 2018."Jaz McKay set to return to radio following racist video"
23ABC News, December 19, 2018 KERN 1180, KNZR's chief talk radio competitor, is owned by
American General Media American General Media is a media company specializing in radio. It was founded by Lawrence Brandon and is operated by sons Anthony and Rogers. American General Media is headquartered in Bakersfield, California. Lawrence Brandon owned and op ...
.


References


External links


FCC History Cards for KNZR
* {{coord, 35, 18, 30, N, 119, 02, 46, W, type:landmark_region:US, display=title News and talk radio stations in the United States NZR Radio stations established in 1935 1935 establishments in California Alpha Media radio stations Clear-channel radio stations