KNBB (97.7 FM) is a broadcast

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

in the United States. Licensed to

Dubach, Louisiana Dubach is a town in Lincoln Parish, Louisiana, United States. The population was 961 at the 2010 census, an increase from 800 in 2000. Dubach High School, located centrally in the town, is noted for fielding good athletic teams in basketball and ...

, the station serves the

Ruston, Louisiana Ruston is a small city and the parish seat of Lincoln Parish, Louisiana, United States. It is the largest city in the Eastern Ark-La-Tex region. As of the 2010 United States Census, the population was 21,859, reflecting an increase of 6.4 percent ...

area with a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

format branded Sportstalk 97.7. The station's

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary ...

is held by Red Peach LLC. The station was founded by William W. Brown in 1984 as KPCH and broadcast with

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

, and

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to

Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...

History

As KPCH (1984–2006)

Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984. It was officially licensed on September 24, 1984 to

. KPCH was originally a music station; the ''1987 Broadcasting Yearbook'' listed its format as

. In 1988, KPCH became an

station. By 1992, KPCH added oldies and five hours a week of

gospel music Gospel music is a traditional genre of Christian music, and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music varies according to culture and social context. Gospel music is com ...

. The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM". In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million. Communications Capital rebranded KPCH as "The Peach 97.7".

As KNBB (2007–present)

KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007. Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from

, and

Louisiana Tech University Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public research university in Ruston, Louisiana. It is part of the University of Louisiana System and classified among "R2: Doctoral Universities – High research activ ...

sports. In September 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to

. On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower. The station's programming temporarily moved to sister station 99.3

KPCH KPCH (99.3 FM, "The Peach") is a broadcast radio station in the United States. Licensed to Ruston, Louisiana, the station broadcasts a classic hits format. Its broadcast license is held by Red Peach LLC. First signing on as KNBB in 1999, the st ...

. KNBB resumed broadcasting on 97.7 on May 12, 2021.https://fccdata.org/?facid=&call=KNBB

References

External links

{{Sports Radio Stations in Louisiana Lincoln Parish, Louisiana Radio stations in Louisiana Sports radio stations in the United States Radio stations established in 1984