KFRG (95.1 MHz) is a commercial FM radio station licensed to San Bernardino, California, and broadcasting to the

Riverside Riverside may refer to: Places Australia * Riverside, Tasmania, a suburb of Launceston, Tasmania Canada * Riverside (electoral district), in the Yukon * Riverside, Calgary, a neighbourhood in Alberta * Riverside, Manitoba, a former rural m ...

-San Bernardino-

Inland Empire The Inland Empire (IE) is a metropolitan area and region inland of and adjacent to coastal Southern California, centering around the cities of San Bernardino and Riverside, and bordering Los Angeles County to the west. It includes the cities o ...

radio market. KFRG airs a country music radio format calling itself "K- FROG" and is believed to be the original "Frog" station under previous owner Keymarket. The brand name has been subsequently licensed by Keymarket to dozens of American radio stations. Owned by Audacy, Inc., its studios are in Colton and the transmitter site off Cloudland Truck Trail north of San Bernardino. KFRG broadcasts an

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

signal. Programming is also heard on

KXFG KXFG (92.9 FM) is a commercial country music radio station in Menifee, California, broadcasting to the south-western sections of the Riverside-San Bernardino, California, area. KXFG is a simulcast of KFRG in San Bernardino, California. Its ...

Menifee Menifee (May 4, 1996 – June 13, 2019) was an American Thoroughbred racehorse that competed in the Triple Crown of Thoroughbred Racing in 1999. His rivalry with Triple Crown contender Charismatic was compared at times with the rivalry betw ...

at 92.9 MHz and on the HD-2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

of KCBS-FM Los Angeles 93.1 MHz.

History

Christian Radio and Soft AC

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in August 1974 as KQLH. It had a

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...

format and was owned by Channel Six Thirty Two, Inc. At first, its signal was limited, powered at 15,000 watts, less than a third of its current output. In the early 1980s, KQLH was acquired by Keymarket Stations, which flipped the format to soft adult contemporary. It also carried news updates from the Mutual Broadcasting System. Due to strong competition from Los Angeles stations 103.5 KOST and 104.3 KBIG, also Soft AC stations, KQLH struggled in the ratings.

Country Music K-FROG

On December 25, 1989, Christmas Day, KQLH flipped to a country music format. The call letters were changed to KFRG to go along with its new nickname "K-FROG." Country music proved popular in the Inland Empire and K-FROG saw a big improvement in its ratings. In 1998, KFRG was acquired by the Infinity Broadcasting Corporation, which was later merged into

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

. On August 17, 2006, KFRG became the only country music station that could be heard in the Los Angeles area by default. LA's country station, KZLA, changed its programming format to rhythmic adult contemporary, leaving the nation's #2 market without a spot on the FM dial airing country music. As a result of the void left by KZLA, KFRG briefly began showing up in the Los Angeles ratings. The station began focusing more on

Orange County Orange County most commonly refers to: *Orange County, California, part of the Los Angeles metropolitan area Orange County may also refer to: U.S. counties *Orange County, Florida, containing Orlando *Orange County, Indiana *Orange County, New ...

and Los Angeles area news and traffic. But on February 23, 2007, KKGO-FM 105.1 flipped from

classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...

to country, putting that format back on a full-powered Los Angeles FM station. In

2009 File:2009 Events Collage V2.png, From top left, clockwise: The vertical stabilizer of Air France Flight 447 is pulled out from the Atlantic Ocean; Barack Obama becomes the first African American to become President of the United States; 2009 Iran ...

, KFRG and its simulcast stations joined the Motor Racing Network for coverage of NASCAR races, but left after the 2013 seaso

On October 15, 2015, KFRG was named "Station of the Year" by the Inland Empire chapter of the American Advertising Federation.

Current On Air Staff

The on-air lineup at K-Frog currently includes local personalities- * The Wake Up Call with David Bugenske and Kelli Green weekdays 5am-9am * Country Radio Hall of Famer Heather Froglear weekdays 9am-12pm * Anthony Donatelli afternoons 3pm-7pm * Dana Swearingen weekends 3pm-7pm * Vicki Pepper weekends 10am-3pm National programming includes- * Katie Neal Afternoons 12pm-3pm * Rob and Holly Evenings 7pm-12am * Coop's Rockin' Country Saturday Night 7pm-12am * Josh "Bru" Brubaker on Sunday evenings 7pm-12am. * Heather Froglear host of "90's Country" Sunday 8am-10am. * Rob and Holly host Audacy's Top 20 Countdown on Saturday 8am-10am

Entercom and Audacy

On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017, and was consummated on the 17th. Entercom Completes CBS Radio Merger
/ref> In 2021, Entercom changed its name to Audacy, Inc. KFRG can be streamed on the Audacy app and website.

Simulcasts

KFRG is simulcast on

92.9 MHz in

, which serves the Temecula area of Southern California. The station is also heard on the HD-2 digital subchannel of co-owned 93.1 KCBS-FM Los Angeles. Until February 16, 2010, KVFG (103.1 FM) in Victorville also carried KFRG's programming. It switched to a sports format that day, then to a classic hits format on December 26, 2011. KVFG has since been sold to El Dorado Broadcasters and in October 2019 it flipped to a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

format, branded as "La X 103.1."

References

External links

* * {{Entercom FROG Audacy, Inc. radio stations Country radio stations in the United States Mass media in Riverside, California Mass media in San Bernardino, California Mass media in Riverside County, California Mass media in San Bernardino County, California Radio stations established in 1974 1974 establishments in California