KESS-FM (107.1

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) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Benbrook, Texas Benbrook is a town located in the southwestern corner of Tarrant County, Texas, and a suburb of Fort Worth. As of the 2010 United States Census, the population was 21,234, reflecting an increase of 1,026 from the 20,208 counted in the 2000 Cen ...

, and serving communities in the western sections of the Dallas-Fort Worth Metroplex. It is owned and operated by the

Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...

, a division of

TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in New York and Mexico City, which owns the American Spanish language broadcast network Univision. 45% of the company is ...

. It has a

Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

contemporary hit

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

with co-owned 107.9

KDXX KDXX (107.9 FM) is a commercial radio station serving the Dallas/ Fort Worth Metroplex in Texas. The station is licensed to Lewisville, Texas, and owned and operated by Uforia Audio Network, a division of Univision Communications. KDXX is si ...

Lewisville, Texas Lewisville ( ) is a city in the U.S. state of Texas, predominantly within Denton County with a small part lying within Dallas County. As a suburban community within the Dallas–Fort Worth metroplex, the 2020 census tabulated a population of 111 ...

. KESS has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s, the maximum for non-

grandfathered A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...

FM stations. The

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is off Tin Top Estates Road in

Horseshoe Bend Horseshoe Bend may refer to: Places Australia * Horseshoe Bend, New South Wales, an inner city suburb in the City of Maitland in the Hunter Region * Horseshoe Bend Station, a pastoral lease that operates as a cattle station in the Alice Sprin ...

. While simulcast partner KDXX has a signal covering

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Fort Worth Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. According ...

and communities north of the Metroplex, into

Oklahoma Oklahoma (; Choctaw language, Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a U.S. state, state in the South Central United States, South Central region of the United States, bordered by Texas on the south and west, Kansas on the nor ...

, KESS has a signal covering communities west of Fort Worth. KESS broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology.

History

The station had been branded as "Estereo Latino" until February 19, 2009, when "La Que Buena" was moved from 107.9 FM (KESS-FM) and simulcast on 99.1 FM (

KFZO KFZO (99.1 FM "ZonaMX 99.1") is a commercial radio station licensed to Denton, Texas and serving the Dallas-Fort Worth Metroplex. The station airs a Regional Mexican radio format and is owned and operated by Latino Media Network. The stati ...

). The

Reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

station known as "La Kalle" was then moved to 107.9 FM and retooled to Latin Pop/CHR. On June 23, 2011, KDXX changed its format from a simulcast of Regional Mexican-formatted

99.1 FM to Spanish adult hits, branded as "Recuerdo 107.1". On June 28, 2012, KDXX changed the format back to Regional Mexican, branded as "La Jefa 107.1" and changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

to KFZO. On July 29, 2013 KFZO flipped to a simulcast of Spanish AC KDXX 99.1. The following month, on August 9, 2013, KFZO swapped call letters with KESS-FM. On September 28, 2014, 107.1 rebranded as "Latino Mix".

References

External links

DFW Radio/TV History
ESS-FM ESS-FM Univision Radio Network stations Contemporary hit radio stations in the United States Latin rhythmic radio stations {{Texas-radio-station-stub