KCYE (107.9 FM, "107.9 Coyote Country") is a radio station licensed to

Meadview, Arizona Meadview is an unincorporated community and census-designated place (CDP) in Mohave County, Arizona, United States, located near Lake Mead. As of the 2020 census, Meadview had 1,420 residents, up from 1,224 as of 2010. It was founded in the 1960 ...

. Owned by

Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owned 63 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Beasl ...

, it broadcasts a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

format serving

Clark County, Nevada Clark County is located in the U.S. state of Nevada. As of the 2020 census, the population was 2,265,461. Most of the county population resides in the Las Vegas Census County Divisions, which hold 1,771,945 people as of the 2010 Census, across ...

(including the

Las Vegas metropolitan area The Las Vegas Valley is a major metropolitan area in the southern part of the U.S. state of Nevada, and the second largest in the Southwestern United States. The state's largest urban agglomeration, the Las Vegas Metropolitan Statistical Area is ...

). The station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is southwest of

Lake Mead Lake Mead is a reservoir formed by the Hoover Dam on the Colorado River in the Southwestern United States. It is located in the states of Nevada and Arizona, east of Las Vegas. It is the largest reservoir in the US in terms of water capacity. ...

in Arizona. A fill-in transmitter atop

The Strat The Strat Hotel, Casino and SkyPod (formerly the Stratosphere) is a hotel and casino located in Las Vegas, Nevada, United States. It includes a observation tower, the tallest in the United States. It is also the second-tallest observation tower ...

provides additional coverage in Las Vegas proper.

History

Rhythmic (2002-2005)

Under former ownership of the locally based Desert Sky Media (which also owned

KOAS KOAS (105.7 FM, Jammin' 105.7) is a radio station broadcasting an Urban AC format. Licensed to Dolan Springs, Arizona, United States, the station serves the Laughlin/Las Vegas/Dolan Springs area. The station is currently owned by Beasley Broad ...

, then a smooth jazz station), the station was ''V-108'', launched in 2002 at first as a

Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

formatted station. Months later, due to a fierce competition with heritage KLUC and the newly launched

KVEG KVEG (HOT 97.5) is a Rhythmic Contemporary Hit Radio station serving the Las Vegas area. The Kemp Broadcasting outlet operates at 97.5MHz with an ERP of 100kW and is licensed to Mesquite, Nevada. KVEG studios are located at the south end of the ...

, it shifted to an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format and carried the ''

Tom Joyner Thomas Joyner (born November 23, 1949) is an American retired radio host, former host of the nationally syndicated '' The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com. Early ...

Morning Show'' and the

Michael Baisden Michael Baisden (born June 26, 1963) is a nationally syndicated radio personality and host of ''The Michael Baisden Show''. The show is currently syndicated by Baisden Media Group in partnership with SupeRadio and AURN (American Urban Radio Ne ...

show. It was moderately successful but it only lasted for three years.

Alternative (2005-2011)

Riviera Broadcast Group Riviera Broadcast Group is an owner and operator of three radio stations in the Phoenix market. The company was founded in January 2005 by Tim Pohlman, a former executive with CBS Radio, and partner Chris Maguire, who serves as the company's chie ...

acquired both KVGS and KOAS from Desert Sky, and flipped KVGS on October 21, 2005, to an alternative-based radio station (with a slight lean towards

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

) as ''Area 108'' (''Area 107-9'' as of October 2007). In September 2009, it re-branded again as ''107-9 The Alternative''.

Adult hits (2011-2015)

On October 20,

2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...

, soon after

bought the station and KOAS, KVGS ended its alternative rock format and flipped to adult hits as ''107.9 Bob-FM''. This returned the format to Las Vegas since KKJJ flipped from

Jack FM Jack FM is a radio network brand, licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. Format c ...

to a simulcast of KXNT as KXNT-FM.

Hot adult contemporary (2015-2022)

On January 12, 2015, at 3 p.m., after a skit depicting Bob "selling" the station (and "selling" its library of 1980s music to sister station

KKLZ KKLZ (96.3 FM) is a commercial radio station located in Las Vegas, Nevada. The station is owned by Beasley Broadcast Group and airs a classic hits music format branded as "96-3 KKLZ". The KKLZ studios are located in Spring Valley, an unincorp ...

) because he was leaving Las Vegas, the station flipped to

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

as ''Star 107.9''. The new format competes primarily with the market leading

KMXB KMXB (94.1 FM, "Mix 94-1") is a commercial radio station licensed to Henderson, Nevada, and serving the Las Vegas radio market. KMXB airs a hot adult contemporary radio format and is owned by Audacy, Inc. The station's studios and offices a ...

. In July, the station subsequently picked up former KMXB morning host Mark DiCiero, but he left the station in March 2016. KVGS then picked up the syndicated ''Brooke & Jubal'' from

KQMV KQMV (92.5 FM, " Movin' 92-5") is a commercial radio station licensed to Bellevue, Washington, and serving the Seattle-Tacoma-Puget Sound radio market. The Hubbard Broadcasting, Inc. outlet airs a Top 40 (CHR) radio format. KQMV has an effe ...

in Seattle in July 2016.

Country (2022-present)

On June 17, 2022, it was announced that

KVGS KVGS (102.7 FM) - branded as 102.7 VGS - is a commercial radio station licensed to Boulder City, Nevada, serving the Las Vegas Valley region. KVGS broadcasts a hot adult contemporary format. The station's studios are located in Spring Valley i ...

and KCYE would swap formats and call signs at 10 a.m. on June 24, with KVGS' hot adult contemporary format being relaunched as "102.7 VGS", and KCYE's

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format, branded "Coyote Country", moving to 107.9.

Boosters

KCYE operates an on-channel FM booster, KCYE-FM1, which is located on the top of The Strat's tower. It provides fill-in coverage for the immediate Las Vegas area.https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101368034&qnum=5080©num=1&exhcnum=2

Gallery

File:The Stratosphere Las Vegas 2 Bay FM Antenna.jpg, KOAS-FM1 and KCYE-FM1 transmitting antenna atop The Stratosphere, March 2010. File:KVGS-FM1 Coverage.jpg, KCYE-FM1 coverage in comparison of the main KCYE(FM) transmitter.

References

External links

Official Website
* {{coord, 35.8366, N, 114.3214, W, type:landmark_region:US_source:FCC, display=title CYE Radio stations established in 1992 1992 establishments in Arizona CYE Country radio stations in the United States