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KBXT (101.9 FM, "The Beat") is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting an
Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...
music format. Licensed to
Wixon Valley, Texas Wixon Valley is a city in Brazos County, Texas, United States. The population was 254 at the 2010 census. It is part of the Bryan-College Station metropolitan area. Geography Wixon Valley is located in north-central Brazos County at (30.76156 ...
, United States, the station is currently owned by Brazos Valley Communications, Ltd. and features programming from
American Urban Radio Networks American Urban Radio Networks (AURN) is the only African-American owned and operated Nielsen RADAR-rated radio network in the United States. Privately held for the last three years with new ownership, AURN reaches an estimated 25 million listen ...
. The station's studios are located in Bryan and its transmitter is located south of
Hearne, Texas Hearne ( ) is a city in Robertson County, Texas, United States. As of the 2020 census, the city population was 4,544. The city is named for a family that settled in the area in the 19th century and promoted the construction of rail lines throu ...
.


History

The station was assigned the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
KPXQ on July 12, 1991. On December 27, 1993, the station changed its call sign to KLTR, on December 20, 1996 to KZTR, and on December 13, 2007, to the current KBXT. KZTR had originally signed on as an affiliate of
Z-Rock Z Rock was a nationally syndicated radio network based in Dallas, Texas, United States that, from the mid-1980s through the mid-1990s, played heavy metal and hard rock music. The format was one of several 24-hour satellite-delivered music for ...
in the mid '90s, moving toward classic rock when the network ceased operations. It took on a
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
format as "B-102" in November 1998, only to flip to
Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
as "101.9 The Valley" in 2001. By 2006 it started simulcasting the same audio as KTAM (1240 AM), whose format is regional Mexican. On November 29, 2007, KZTR flipped to "The Beat" and adopted a Rhythmic format featuring Hip Hop/R&B and Rhythmic Pop hits. While it is a rhythmic format, it is a Hip Hop/R&B station replacement for
KVJM KVJM (103.1 FM; ''103-1 KISS-FM'') is a radio station playing Top 40 (CHR) music broadcasting from Bryan/College Station, Texas, and licensed to Hearne, Texas. Under the branding "103-1 Kiss FM", it is owned by iHeartMedia, Inc. The station's ...
after that station flipped to
Spanish language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
more than a year earlier. KBXT has since shifted towards a
Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...
direction. The KBXT call sign was previously assigned to a station in the Duluth, MN market at AM 1490.


References


External links

* {{College Station Radio BXT Urban contemporary radio stations in the United States