KAMA-FM (104.9 FM, ''"104.9 Latino Mix"'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Deer Park, Texas Deer Park is a city in the U.S. state of Texas within the Greater Houston, Houston–Sugar Land–Baytown metropolitan area. The city is located in Harris County, Texas, Harris County and is situated in Southeast Texas. At the 2020 Unite ...

, and serving the

Greater Houston Greater Houston, designated by the United States Office of Management and Budget as Houston–The Woodlands–Sugar Land, is the fifth-most populous metropolitan statistical area in the United States, encompassing nine counties along the Gulf Co ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. It is owned by the

Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...

, a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

, and it airs a

Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

CHR/Top 40 Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. KAMA-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 10,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s and is a Class C2 FM station (equivalent to 50,000 watts at 500 feet). The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located on the historic 1948 KNUZ tower, along with sister station 102.9

KLTN KLTN (102.9 FM "Que Buena 102.9") is a Regional Mexican radio station broadcasting in Houston, Texas, United States. Owned by Univision Radio, its studios are in Uptown Houston and the transmitter is located on the historic (1948) KNUZ towe ...

, at 315 N. Ennis Street in the

East End The East End of London, often referred to within the London area simply as the East End, is the historic core of wider East London, east of the Roman and medieval walls of the City of London and north of the River Thames. It does not have uni ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are located in the Univision building in

Uptown Houston Uptown (more commonly called The Galleria Area) is a business district in Houston, located west of Downtown and is centered along Post Oak Boulevard and Westheimer Road (Farm to Market Road 1093). The Uptown District is roughly bounded by W ...

, on the Southwest Freeway (

U.S. Highway 59 U.S. Route 59 (US 59) is a north–south United States highway (though it was signed east–west in parts of Texas). A latecomer to the U.S. numbered route system, US 59 is now a border-to-border route, part of the NAFTA superhighway, NAFTA ...

History

KFRD-FM and KPTY

Originally, the station was licensed to

Rosenberg, Texas Rosenberg is a city in the U.S. state of Texas, within the Greater Houston, Houston–The Woodlands–Sugar Land metropolitan area and Fort Bend County, Texas, Fort Bend County. The population was 38,282 at the 2020 census, up from 30,61 ...

. It

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on January 7, 1969, as KFRD-FM, the

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

AM 980 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musicia ...

KFRD. KFRD-AM-FM

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. Since being owned by

, and its predecessor Tichenor Broadcasting, 104.9 has switched formats many times. It was once in simulcast with 93.3

KQBU-FM KQBU-FM (93.3 MHz "TUDN Radio Houston") is a commercial radio station broadcasting a Spanish language sports radio format, simulcast on KLAT in Houston. KQBU-FM is licensed to Port Arthur, Texas, and primarily serves the Houston-Beaumont-Port ...

Port Arthur as both Spanish

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

"K-Love" and

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

"Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, as "The House Party, 104.9" featuring a

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

format targeting second and third generation Hispanics. Once the 104.9 facility was moved from

Missouri City, Texas Missouri City is a city in the U.S. state of Texas, within the metropolitan area. The city is mostly in Fort Bend County, with a small portion in Harris County. As of the 2020 census, the city had a population of 74,259, up from 67,35 ...

, to Deer Park, it simply rebranded as "Party 104.9". The 104.9 facility has moved its

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

(COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the

Wells Fargo Bank Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and inter ...

Building in downtown Houston, and relicensed to Missouri City. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10,500 watts. This time, 104.9 relocated its transmitter to the historic

of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9

, as well as the original sister to 102.9, 1230 KNUZ (now

KCOH KCOH (1230 AM) is a commercial radio station in Houston, Texas that airs an urban talk/urban contemporary format. It is a return to the heritage format that aired in Houston from 1953 to 2013 on 1430 KCOH, moving to this facility after 1430 wa ...

). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park license. 104.9 also gained a simulcast partner as 105.3, licensed to

Crystal Beach, Texas Crystal Beach is an unincorporated community in the Bolivar Peninsula census-designated place, in Galveston County, Texas, United States. Also known as Patton, Crystal Beach stretches 7 miles (10 km) along Texas State Highway 87 in th ...

, became Party as well. Univision applied for and was granted a similar

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

to 104.9's KPTY, with 105.3 becoming KPTI during the simulcast and remaining with those call letters until it took over KPTY after the end of the Party format on 93.3.

"Amor" and "Tu Musica"

On December 4, 2007, the station dropped the Rhythmic Contemporary "Party" format and became "Amor", a Latin pop format aimed at adults. The rhythmic "Party" format and the KPTY call sign were moved to 93.3 FM in

Port Arthur, Texas Port Arthur is a city in Jefferson County within the Beaumont–Port Arthur metropolitan area of the U.S. state of Texas. A small, uninhabited portion extends into Orange County; it is east of Houston. The largest oil refinery in the United Sta ...

, replacing

. 104.9 remained in simulcast with 105.3 KPTI Winnie (now

KXXF KXXF (105.3 MHz) is a commercial FM radio station licensed to Winnie, Texas and serving the Golden Triangle. It airs a classic hits radio format and is owned and operated by Excel Media, L.L.C., a company founded by the late John Walton (co-hos ...

) until 105.3 was sold to Excel Media. “Amor” competed with 101.1

KLOL KLOL (101.1 FM "Mega 101") is a commercial radio station in Houston, Texas. It is owned by Audacy, Inc. and airs a Spanish-language Latin pop radio format. KLOL serves as the Spanish-language flagship station for the Houston Texans football t ...

and 107.9

KQQK KQQK (107.9 MHz) is a commercial FM radio station broadcasting a Regional Mexican radio format. It is licensed to Beaumont, Texas, and is owned by Estrella Media. It calls itself "El Norte 107.9." The studios and offices are on Bering Drive ...

in the Latin pop format. In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".

"Latino Mix"

On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish rhythmic music, such as

Reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

, as well as Bachata. On December 1, 2017, sister station 93.3

left its Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the

Golden Triangle Golden Triangle may refer to: Places Asia * Golden Triangle (Southeast Asia), named for its opium production * Golden Triangle (Yangtze), China, named for its rapid economic development * Golden Triangle (India), comprising the popular tourist ...

, including

Beaumont Beaumont may refer to: Places Canada * Beaumont, Alberta * Beaumont, Quebec England * Beaumont, Cumbria * Beaumont, Essex ** Beaumont Cut, a canal closed in the 1930s * Beaumont Street, Oxford France (communes) * Beaumont, Ardèche * ...

, Port Arthur, and

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

. The simulcast would last until September 27, 2021, when 93.3 began airing programming from

TUDN Radio TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision. It launched on March 15, 2017 on ten AM and FM radio stations, most of which previ ...

, simulcasting co-owned

KLAT KLAT (1010 AM "TUDN Radio Houston") is a commercial radio station in Houston, Texas. It is owned by the Uforia Audio Network and airs a Spanish-language sports radio format from the co-owned TUDN Radio Network. The station serves as the Sp ...

.TUDN Radio Adds FM Simulcast in Houston
RadioInsight – September 24, 2021

Callsign history

*KFRD *KMIA – May 10, 1990 *KMPQ-FM – April 10, 1993 *KLTO – June 3, 1995 *KOVA – January 8, 1998 *KPTY – November 19, 2001 *KAMA – December 3, 2007 Image:Party1049 Logo.png, Logo 2006-2007

References

External links

Official Website
{{coord, 29.757, N, 95.339, W, type:landmark_region:US_source:FCC, display=title Hispanic and Latino American culture in Houston AMA-FM AMA-FM Contemporary hit radio stations in the United States Latin rhythmic radio stations Univision Radio Network stations Radio stations established in 2007 1990 establishments in Texas