The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. It is published by the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928).

Editors

Hari Sridhar Hari ( sa, हरि) is among the primary epithets of the Hindu preserver deity Vishnu, meaning 'the one who takes away' (sins). It refers to the one who removes darkness and illusion, the one who removes all obstacles to spiritual progress ...

, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication.

Special issues

The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the

Marketing Science Institute Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as w ...

Awards

The journal presents three article-focused honors on an annual basis. The AMA/MSI/ H. Paul Root Award honors the best article from the most recent volume, the Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/

Jagdish Sheth Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutt ...

Foundation honors articles that have made long-term impact.

References

{{reflist English-language journals Marketing journals Publications established in 1936 Bimonthly journals Academic journals published by learned and professional societies