Japanification () is the process of becoming or wishing to become a member of

Japanese society The culture of Japan has changed greatly over the millennia, from the country's prehistoric Jōmon period, to its contemporary modern culture, which absorbs influences from Asia and other regions of the world. Historical overview The ances ...

. It most commonly refers to

expats An expatriate (often shortened to expat) is a person who resides outside their native country. In common usage, the term often refers to educated professionals, skilled workers, or artists taking positions outside their home country, either ...

living for an extended period of time in Japan, though it may also be used to describe persons living outside Japan who have a certain affinity to some aspect of Japanese culture.

Cultural assimilation Cultural assimilation is the process in which a minority group or culture comes to resemble a society's majority group or assume the values, behaviors, and beliefs of another group whether fully or partially. The different types of cultural ass ...

could include adoption of Japanese mannerisms, style of clothing, taste in

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

, and sometimes aspects of

Japanese language is spoken natively by about 128 million people, primarily by Japanese people and primarily in Japan, the only country where it is the national language. Japanese belongs to the Japonic or Japanese- Ryukyuan language family. There have been ma ...

. In expats this process often occurs because of a feeling of isolation or desire to conform, whereas outside Japan it may occur because of an especially strong interest in some kind of fan culture based in Japan, e.g.

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

, manga, television dramas,

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...

lolita fashion is a subculture from Japan that is highly influenced by Victorian fashion, Victorian clothing and styles from the Rococo period. A very distinctive property of Lolita fashion is the aesthetic of Kawaii, cuteness. This clothing subculture can ...

Japanification in popular culture

Japanese culture has had a strong influence on American popular culture dating back to Japan's defeat in

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

and to the early 1950s when children of the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

were first introduced to Japanese popular culture, such as

Godzilla is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film '' Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films prod ...

. The Japanese culture also presented itself in popular video games such as

Jet Set Radio (originally released in North America as ''Jet Grind Radio'') is a 2000 action game developed by Smilebit and published by Sega for the Dreamcast. The player controls a member of a youth gang, the GGs, as they use inline skates to traverse Tok ...

, a game that has evident references to Japanese manga and graphic novels. This trend of Japan influencing children’s popular culture continues with well-known icons such as

Astro Boy ''Astro Boy'', known in Japan by its original name , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 '' tankōbon'' ...

, Sailor Moon, Dragon Ball Z,

Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...

, and

Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...

. Japanese media is commonly described as

Kawaii ''Kawaii'' is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.Kerr, Hui-Ying (23 November 2016)"What is kawaii – and why did the world fall for the ‘cult of c ...

, a Japanese term meaning “cute” and "comfortable" in English.

Reasons for Japanification

As more and more people became interested in

, the numbers of students and individuals learning the Japanese language increased. At its height of popularity there was a 10.3% increase in Japanese language enrollments in U.S. colleges and universities between 2006 and 2009, 66,605 in 2006 to 73,434 in 2009. However, Japan Foundation statistics indicate that the number of people taking the

Japanese Language Proficiency Test The , or JLPT, is a standardized criterion-referenced test to evaluate and certify Japanese language proficiency for non-native speakers, covering language knowledge, reading ability, and listening ability. The test is held twice a year in Japan a ...

(JLPT) has been steadily declining since the peak in 2009. This temporary increase in Japanese language learners in the early years of the 21st century was unusual given Japan’s economic gloom and turmoil in the last two decades, but it could be explained by the rising popularity of manga and anime around 2009. Manga and anime were seen by some as a leading factor in reasons why the number of Japanese language learners was increasing, “Over 50% of Japanese language learners surveyed by the Japan Foundation in 2009 cited wanting to learn how to read manga and anime as a key reason for studying Japanese.” Today, we see what many consider is a rapid decline in the global popularity of Japanese manga and anime. Some praise the 10% of high quality manga and anime for its initial popularity, and blame its recent decline in popularity on the 90% of low quality material that has been released in recent years. Another possible reason for the decline in sales could be the increase in "

scanlations Scanlation (also scanslation) is the fan-made scanning, translation, and editing of comics from a language into another language. Scanlation is done as an amateur work performed by groups and is nearly always done without express permission from ...

", which are described in a statement by Japan's Digital Comic Association: "The 36 publishers in Japan’s Digital Comic Association and several American publishers are forming a coalition to combat the “rampant and growing problem” of scanlations — illicit digital copies of manga either translated by fans or scanned directly from legitimate English releases".

Taiwan

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

, the term ''harizu'' ( 哈日族) is used, which is taken from the pen-name of Taiwanese manga artist Chen Guixing, Hari Kyoko 哈日杏子. Not only does her pen-name include the word, but her first manga ''Good Morning Japan'', released in 1996, also described an obsession with Japan as a "''hari'' sickness". The ''ri'' in ''hari'' is short for Japan, and the ''ha'' comes from a

Taiwanese Hokkien Taiwanese Hokkien () (; Tâi-lô: ''Tâi-uân-uē''), also known as Taigi/Taigu (; Pe̍h-ōe-jī/ Tâi-lô: ''Tâi-gí / Tâi-gú''), Taiwanese, Taiwanese Minnan, Hoklo and Holo, is a variety of the Hokkien language spoken natively by about ...

term meaning to love something to death ().

Japanification in economics

In addition to its cultural definition this process can be described as the transformation of an economy into one that follows the steps of Japan. In other words, it is a term used by economists that refers to falling into the same deflationary trap of collapsed demand that caused the lost decade. Japanification is an ongoing issue today as the US, UK, and other countries go through similar economic issues.

References

{{Immigration to Japan Japan in non-Japanese culture Japanese culture Cultural assimilation Japanese subcultures

Japanification in popular culture

Reasons for Japanification

Taiwan

Japanification in economics

See also

References