José María Cruz Novillo ( Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer. Plaza_de_Picasso_(Madrid)_07a

Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid.. He designed many logos. Among them, that of the newspaper El Mundo, the version of the

fist and rose The fist and rose, sometimes called the rose in the fist, is an emblem used or formerly used by a number of socialist and social democratic parties around the world. It depicts a rose, symbolizing the promises of better life under a socialist g ...

used by the

PSOE The Spanish Socialist Workers' Party ( es, Partido Socialista Obrero Español ; PSOE ) is a social-democraticThe PSOE is described as a social-democratic party by numerous sources: * * * * political party in Spain. The PSOE has been in gov ...

, radiochain

COPE The cope (known in Latin as ''pluviale'' 'rain coat' or ''cappa'' 'cape') is a liturgical vestment, more precisely a long mantle or cloak, open in front and fastened at the breast with a band or clasp. It may be of any liturgical colours, litu ...

, Spanish post service,

Endesa Endesa, S.A. (, originally an initialism for ''Empresa Nacional de Electricidad, S.A''.) is a Spanish multinational electric utility company, the largest in the country. The firm, a majority-owned subsidiary of the Italian utility company Enel, ...

Banco Pastor Banco Popular Pastor, S.A. was a Spanish bank. It was the second oldest banking institution in the country, after Banco Etcheverría. The bank's main business activity was commercial banking, corporate banking, Internet and telephone banking, an ...

Repsol Repsol S.A.
El Nuevo Herald, 2012-05-31Originally an init ...

, Fundación ONCE,

Diario 16 ''Diario 16'' (Spanish for "Daily 16" or "Newspaper 16") was a Spanish-language daily newspaper published in Madrid, Spain, between 1976 and 2001. The ''16'' of the title refers to the sixteen founders of Grupo 16, publishers of the weekly news m ...

Antena 3 Radio Antena 3 Radio was a nationwide Spanish radio station opened on 1 February 1982 and closed on 19 June 1994. It served as the basis for the creation of Antena 3 Televisión. Foundation Antena 3 was created on 1 February 1982 by ''La Vanguardia ...

, the first logo of

Antena 3 TV Antena 3 is a Spanish terrestrial television channel part of Atresmedia Televisión, of which it is the flagship station. Its current headquarters are located in San Sebastián de los Reyes. Some of the most popular programmes broadcast by Ante ...

, El Economista, Renfe railways, Spanish police

Cuerpo Nacional de Policía The National Police Corps ( es, Cuerpo Nacional de Policía, link=no, CNP; ; also known simply as National Police, ) is the national civilian police force of Spain. The CNP is mainly responsible for policing urban areas, whilst rural policing ...

Tesoro Público The Directorate-General for the Treasury (DGT) is a component of the Spanish Ministry of Economy and Business responsible for managing the Spanish Public Treasury as well as carry out the government policy on financing and indebtedness. Also, it ...

. He designed a series of peseta bills. He also co-authored the

coat of arms A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central ele ...

and the

flag A flag is a piece of fabric (most often rectangular or quadrilateral) with a distinctive design and colours. It is used as a symbol, a signalling device, or for decoration. The term ''flag'' is also used to refer to the graphic design empl ...

of the

Comunidad de Madrid The Community of Madrid (; es, Comunidad de Madrid ) is one of the seventeen autonomous communities of Spain. It is located in the centre of the Iberian Peninsula, and of the Central Plateau (''Meseta Central''). Its capital and largest munici ...

, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the

Government of Spain gl, Goberno de España eu, Espainiako Gobernua , image = , caption = Logo of the Government of Spain , headerstyle = background-color: #efefef , label1 = Role , data1 = Executive power , label2 = Established , da ...

He also designed film posters for

Barrio ''Barrio'' () is a Spanish language, Spanish word that means "Quarter (urban subdivision), quarter" or "neighborhood". In the modern Spanish language, it is generally defined as each area of a city, usually delimited by functional (e.g. residenti ...

Los lunes al Sol ''Mondays in the Sun'' ( es, Los lunes al sol, links=no) is a 2002 drama film directed by Fernando León de Aranoa, starring Javier Bardem, Luis Tosar and José Ángel Egido. The film depicts the degrading effects of unemployment on a group of me ...

El Sur Sur or SUR or El Sur (Spanish "the South") may refer to: Geography * Sur or Shur (Bible), the wilderness of Sur/Shur from the Book of Exodus * Sur (river), a river of Bavaria, Germany * Súr, a village in Hungary * Sur, a district of the city of D ...

El Espíritu de la Colmena ''The Spirit of the Beehive'' (Spanish: ''El espíritu de la colmena'') is a 1973 Spanish drama film directed by Víctor Erice. The film was Erice's debut and is considered a masterpiece of Spanish cinema. The film focuses on a young girl named ...

Pascual Duarte ''Pascual Duarte'' is a 1976 Spanish drama film directed by Ricardo Franco. It was entered into the 1976 Cannes Film Festival, where José Luis Gómez (actor), José Luis Gómez won the award for Best Actor Award (Cannes Film Festival), Best Act ...

, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B.,

La escopeta nacional ''La escopeta nacional'' (in English, ''The National Shotgun'') is a 1978 Spanish comedy film directed by Luis García Berlanga. The first installment in a critically and commercially successful trilogy, the picture is an indictment of the legacy ...

, Familia and others, mostly those produced by

Elías Querejeta Elías Querejeta Gárate (27 October 1934 – 9 June 2013), also known as Elías Querejeta () and known in the Spanish film industry as "The Producer", was a Spanish screenwriter and film producer. He is the father of Gracia Querejeta. Biograph ...

. He chaired the Spanish Association of Design Professionals (''Asociación Española de Profesionales del Diseño'', AEPD). He is also an honor fellow of the Madrid association di_mad. Edificio_del_I

As a sculptor, he has participated in the

São Paulo Art Biennial The São Paulo Art Biennial (Portuguese: ''Bienal de São Paulo'') was founded in 1951 and has been held every two years since. It is the second oldest art biennial in the world after the Venice Biennale (in existence since 1895), which serves as ...

World Fair of New York In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the worl ...

and art fairs such as FIAC (art), Basel Art,

Art Cologne Art Cologne is an art fair held annually in Cologne, Germany and was established in 1967 as ''Kölner Kunstmarkt''. It is regarded as the world's oldest art fair of its kind. The fair runs for six days and brings together galleries from more than ...

and since 1985 in most editions of

ARCO ARCO ( ) is a brand of gasoline stations currently owned by Marathon Petroleum after BP sold its rights. BP commercializes the brand in Northern California, Oregon and Washington, while Marathon has rights for the rest of the United States an ...

. Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept many of his works combine a variable number of monochrome, sound, photographic or tri-dimensional elements. In 2008 he finished the ''"Diafragma Decafónico de Dígitos"'' ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to produce

synesthesia Synesthesia (American English) or synaesthesia (British English) is a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway. People who re ...

. In ARCO'10 he presented ''"Diafragma dodecafónico 8.916.100.448.256, opus 14"'', a "chronochromophonic" work that can be played for 3,392,732 years. En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect). In November 2006 he joined the

Academia de Bellas Artes de San Fernando The Real Academia de Bellas Artes de San Fernando (RABASF; ), located on the Calle de Alcalá in the heart of Madrid, currently functions as a museum and gallery. A public law corporation, it is integrated together with other Spanish royal acade ...

PSOE fist and rose logo

In 1977, Cruz Novillo designed the new logo of the

Spanish Socialist Workers' Party The Spanish Socialist Workers' Party ( es, Partido Socialista Obrero Español ; PSOE ) is a social-democraticThe PSOE is described as a social-democratic party by numerous sources: * * * * political party in Spain. The PSOE has been in gov ...

(PSOE), a redesign of the emblem created by Marc Bonnet for the French

Socialist Party Socialist Party is the name of many different political parties around the world. All of these parties claim to uphold some form of socialism, though they may have very different interpretations of what "socialism" means. Statistically, most of th ...

in 1969, and shared by a number of parties around the world as well as by the

Socialist International The Socialist International (SI) is a political international or worldwide organisation of political parties which seek to establish democratic socialism. It consists mostly of socialist and labour-oriented political parties and organisations. ...

. Cruz Novillo’s version was later picked up, without PSOE authorization, by the

Socialist Party of Albania The Socialist Party of Albania ( sq, Partia Socialiste e Shqipërisë, PS or PSSh) is a social-democratic political party in Albania. It has been described as centre-left, to left-wing. It was founded on 13 June 1991. The PS is an associate of t ...

. The PSOE stated that it owned copyright on the Spanish version, although it was not clear if designer Cruz Novillo also maintained rights over it.

Gallery

Logos

File:Cope - 2.png,

File:Madrid - Tren automotor TAF 9522 - 130120 115849.jpg, The Renfe trains displayed this logo from 1972 until 1989. File:Logo PSOE, 1976-2001.svg, The

logo of the PSOE, in the version used between 1977 and 1998. File:Banco popular esp logo.svg, This logo for the Banco Popular is no longer in use. File:Repsol-YPF-1.jpg, A Repsol logo like in this gas station could be found along the Spanish roads. File:Logo Diario 16.svg,

used this masthead from 1976 to 1984. File:Bilbao-Mailbox-Correos.jpg, A letterbox in 2018 with the 1977

Correos Sociedad Estatal de Correos y Telégrafos, S.A., trading as Correos (literally "Mails"), is a state-owned company responsible for providing postal service in Spain and, due to bilateral agreements, it has responsibility for mail services in Ando ...

logo. File:Logotipo genérico de Antena 3 Radio y Televisión en 1982.png, Antena 3 used this logo starting from 1982. File:Red Eléctrica de España (logo).svg,

Red Eléctrica de España Red Eléctrica de España (; REE) is a partly state-owned and public limited Spanish corporation which operates the national electricity grid in Spain, where it operates the national power transmission system. It also holds assets in Peru, Chile ...

, 1987. File:TVE logo 1982.png, TVE used this logo from 1982 until 1990. File:Madrid (autonomous community) coa.svg,

Coat of arms of the Community of Madrid The Coat of arms of the Community of Madrid was adopted in 1983. The field is crimson red with two yellow or golden castles with seven five-pointed white or silver stars on top, arranged four and three. The crest is the Spanish Royal Crown. The r ...

, 1984. File:Flag of the Community of Madrid.svg,

Flag of the Community of Madrid The flag of the Community of Madrid is crimson red, with seven five-pointed stars in silver, placed four and three in the centre of the field. The crimson color stands for Castile as Madrid has been historically Castillian, and the stars repre ...

, 1984. File:Logotipo del Cuerpo Nacional de Policía de España.svg,

, 1986. File:Logo UFV.jpg,

Universidad Francisco de Vitoria Francisco de Vitoria University ( es, Universidad Francisco de Vitoria) is a private university located in Pozuelo de Alarcón, in the Community of Madrid, Spain. It is a Roman Catholic institution run by the Legion of Christ. It is named after ...

, 2012.

Bank notes

File:Billete de doscientas pesetas de 1980.jpg, 200 pesetas, 1978 File:Billete de quinientas pesetas de 1979.jpg, 500 pesetas, 1978. File:Billete de mil pesetas de 1979.jpg, 1000 pesetas, 1978. File:Billete de dos mil pesetas de 1980.jpg, 2000 pesetas, 1980. File:5000pelas.JPG, 5000 pesetas, 1979. File:10000pelas.JPG, 10 000 pesetas, 1985.

Prizes

* Premio Nacional de Diseño (1997) * LAUS Prize (1978) * AEPD Prize (1993, 1995, 1996 y 2001) * Premio Nacional de Pintura CCM (2002) * FAD Medal (2006) * Prize of the Society of News Design to the best designed masthead for his work for the newspaper El Economista (2006) * Premio Castilla-La Mancha de Diseño (2008) *

Medalla de Oro al Mérito en las Bellas Artes The Gold Medal of Merit in the Fine Arts ( es, Medalla de Oro al Mérito en las Bellas Artes, link=no) is awarded by the Ministry of Culture and Sport of Spain , image_flag = Bandera de España.svg , image_coat = Escud ...

(2012) * Premio Gráffica (2017)

References

External links

Web oficial

Diafragma dodecafónico Opus 14

Conferencia en el Blanc Festival 2013

Conferencia en el MAD by Domestika 2014

Entrevista en el programa "Capitulares" de TVE

Discurso de ingreso en la Real Academia de Bellas Artes de San Fernando, 24 mayo 2009
* {{DEFAULTSORT:Cruz Novillo, Jose Maria Graphic designers 21st-century Spanish painters 20th-century Spanish painters 20th-century Spanish sculptors 20th-century Spanish male artists Spanish male sculptors Sculptors from Castilla–La Mancha 1936 births Living people 21st-century Spanish male artists