Joker is a Norwegian grocery store chain in partnership with Norgesgruppen. The chain was established with its current name in 1997, rebranding a number of local stores, including those in the former "Nærmat" and "Lønne" chains.

Store profile

The chain has about 450 outlets, many of which are small

convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...

s with a floor area of less than 100 m² thus allowing them to remain open on Sundays. After complaints by REMA 1000, a review of the stores in 2016 found that some of them were too large to operate legally on Sundays. Norgesgruppen took steps to close or reorganize the store layout to bring them into compliance with the law. The marketing images the stores as being run by "the local grocer on the corner". A price test found that items purchased from Joker are about 15% more expensive than at discount chains although still cheaper than items purchased from kiosks or gas stations. The smaller shop size also makes the selection more limited. Joker stores compete by being located in areas distant from larger stores. The store has an annual turnover of about

NOK Nok is a village in Jaba Local Government Area of Kaduna State, Nigeria. The village is an archeological site. Archaeology The discovery of terracotta figurines at this location caused its name to be used for the Nok culture, of which these ...

6 billion. The turnover each Sunday is NOK 10-12 million.

References

{{reflist Supermarkets of Norway Retail companies established in 1997 Norwegian brands 1997 establishments in Norway