John Manoogian III
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John Manoogian III is an American Internet entrepreneur, software engineer, digital designer, public speaker, and teacher. Manoogian co-founded social technology company
140 Proof 140 Proof is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks. History 140 Proof was launched in 2009 by Jon Elvekrog and ...
in 2009 and is recognized for practicing a "hybrid" or blended approach to design and
software development Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development invol ...
. He graduated from the University of Michigan and is based in San Francisco.


Career

John worked for Sigma6 in Detroit while studying computer science, cryptography, and linguistics at the University of Michigan in
Ann Arbor Anne, alternatively spelled Ann, is a form of the Latin female given name Anna (name), Anna. This in turn is a representation of the Hebrew Hannah (given name), Hannah, which means 'favour' or 'grace'. Related names include Annie (given name), ...
. He joined Organic Inc. in 1999. Manoogian led engineering in several offices and remained at Organic during the IPO process and until the eventual sale to Omnicom, leaving as a Director of Engineering. In 2002, while leading an engineering team at Organic, John founded Feed Me Links, an
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
link-sharing social bookmarking
startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
. He moved to San Francisco, California in 2007. Soon after, he co-founded NewCru, a mobile app for location-based wine recommendations.


140 Proof

In July 2009, John co-founded social API company 140 Proof with Jon Elvekrog in San Francisco, originally as a business enabling Twitter developers to earn revenue with targeted ads. It was the first social ad platform based on the Interest Graph. 140 Proof, was able to secure funding from Founders Fund and BlueRun Ventures. As CTO, Manoogian led API and product development. He has written about the evolution of social technology for TechCrunch, MediaPost, and
Mashable Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...
. In 2012 he and Kumar Dandapani co-published "A Relevance Engine from the Interest Graph", a paper proposing a new method for "categorizing social media users using sequential trial experimentation and the public interest graph". In 2016, 140 Proof was acquired by Acuity Ads in a deal that was valued up to $20 million.


Contributions

Manoogian is the creator and teacher of the "Design Hacks" course at startup educational campus General Assembly, and, along with Twitter CEO and fellow University of Michigan alumnus Dick Costolo has lectured about startup pivots at the University of Michigan's Center for Entrepreneurship. Manoogian is actively involved in the technology and design communities in San Francisco, serving as a technical adviser to startups Hud.dl, Hashgr.am, and Zivity, and contributor to
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
projects like Racket, Rails Admin, and SABnzbd. He is the founding organizer of SF NURDS, San Francisco's first 3D rendering and modeling community.


References


External links

* {{DEFAULTSORT:Manoogian, John, III Living people Businesspeople from Michigan University of Michigan alumni 1977 births Software developer communities