John Gokongwei, Jr.
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John Robinson Lim Gokongwei Jr. (; 11 August 1926 – 9 November 2019) was a Filipino businessman, investor, and philanthropist. His conglomerate company JG Summit Holdings, Inc., had an extensive panoply of business and investment holdings across the Filipino economy, including shipping, telecommunications, retail, financial services, petrochemicals, utilities, aviation, food, beverages, and livestock farming.


Early life

Gokongwei was born in China to John Gokongwei Sr. and Juanita Márquez Lim. His father was a scion of a wealthy Cebu-based family with ancestral ties to China's Southern Fujian province. His great-grandfather (1859–1921; ), a young peddler from China, was Hispanized as Pedro Singson Gotiaoco () and became one of the Philippines' most prominent
Chinese Filipinos Chinese Filipinos; tl, Tsinoy, / Tsinong Pilipino, ; Philippine Hokkien , Mandarin (also known as Filipino Chinese in the Philippines) are Filipinos of Chinese descent, mostly of southern Fujianese ancestry, where the majority are bor ...
. Gokongwei attended the basic education department of
University of San Carlos The University of San Carlos, also referred to by its acronym USC or colloquially shortened to San Carlos, is a private, Catholic, research, coeducational basic and higher education institution administered by the Philippine Southern Province ...
for primary school (graduating valedictorian) and high school. The family fortune was lost after the death of his father in 1939 when Gokongwei was 13 years old and World War II (1939–1945) was just starting. During these difficult years, he initially supported his family by peddling items along the streets of Cebu from his bicycle. From the years 1943 to 1945, or between the ages of 17 and 19, he traded using a wooden boat, taking his goods to Dalahican, Lucena by sea and then to Manila by truck.


Business career

After World War II, he started his own company called Amasia Trading, which imported flour, onions, fruits, used clothing, old newspapers, and magazines from the United States. In the early 1950s, along with his brothers and sisters who returned from China, he started to import cigarettes and whiskey too. By 1957, seeing that trading would always have low margins and would always be dependent on government policies, the family concern shifted towards manufacturing. With a loan of 500 thousand pesos from
Albino Sycip Albino Z. SyCip (last name also spelled as SycipFlavier, Juan M., "Albino Z. Sycip", ''Doctor to the Barrios'', page 6.) (c. 1888May 2, 1978) was a Chinese Filipino financier of Fujianese origin. He was known as the "Dean of Philippine Banking". ...
, then chairman of
China Bank China Banking Corporation (; ), commonly known as China Bank, is a Filipino bank established in 1920. It was the first privately owned local commercial bank in the Philippines initially catering to the banking needs of Chinese Filipino businesspe ...
, and Dee K. Chiong, he started a corn milling plant producing glucose and corn starch. The company was named Universal Corn Products (which later evolved into Universal Robina Corporation). San Miguel Corporation was a big customer of theirs. In 1961, he established Consolidated Food Corporation (later known as CFC Corporation, which later merged with Universal Robina Corporation), which launched its instant coffee brand Blend 45. In 1977, Gokongwei earned his Master of Business Administration from
De La Salle University De La Salle University ( fil, Pamantasang De La Salle or Unibersidad ng De La Salle), also referred to as DLSU, De La Salle or La Salle, is a private university, private, Catholic Church, Catholic coeducational research university run by the I ...
. A decade later, he attended a 14-week advanced management program at Harvard University. In November 1990, Gokongwei incorporated JG Summit Holdings as a publicly listed holding company. In March 1996,
Cebu Pacific Air Cebu Air, Inc., operating as Cebu Pacific (), is a low-cost airline of the Philippines. Founded in 1988, it is Asia's oldest low-cost airline. It offers scheduled flights to both domestic and international destinations. The airline operates fl ...
began operations. In 2010, the airline underwent major refleeting with a $3 billion order with Airbus. From 2003, his telecom company
Digital Telecommunications Philippines Digital Telecommunications Phils., Inc., commonly known as Digitel, was the second-largest fixed-line and the third-largest mobile telecommunications company in the Philippines. It was also the company that owned Sun Cellular, a mobile phone se ...
spent nearly $800 million for its mobile carrier,
Sun Cellular Digitel Mobile Philippines, Inc., doing business as Sun Cellular (or simply known as Sun), was a wholly owned subsidiary of Digital Telecommunications Philippines (Digitel), which in turn was owned by PLDT and is one of the Philippines’ large ...
, which was the third-largest mobile operator in the Philippines at that time before selling to the PLDT group for $1.7 billion. He attempted a $1 billion takeover of United Industrial Corporation Ltd (UIC), a property giant from Singapore of which he owned in excess of 30%. UIC controls Singapore Land, one of the biggest property landlords in Singapore. In 2013, his company bought the stake of San Miguel Corporation in Meralco, the largest power distributor in the country, for close to $1.8 billion. In July 2014, Universal Robina acquired
Griffin's Foods The Griffin's Foods Company is a New Zealand food company currently headquartered in Auckland and established by John Griffin as a flour and cocoa mill in the city of Nelson in 1864.Pacific Equity Partners, a New Zealand food company for $609 million. He also owned Robinsons Retail Holdings, Inc. and Robinsons Land Corporation. The Gokongwei family controls over $20 billion of combined market capitalization for all the companies they own. In February 2008, Forbes Asia magazine's first Heroes of Philanthropy list included four Filipinos – Gokongwei,
Jaime Zobel de Ayala Jaime Zóbel de Ayala y Pfitz (born 18 July 1934), also known as Jaime Zóbel, is a Filipino businessman who served as the chairman of the Ayala Corporation from 1984 to 2006 and as its president from 1984 to 1994. Presently, he holds the ho ...
, Ramón del Rosario Jr. and Oscar López. The list was composed of four philanthropists each from 13 selected countries and territories in Asia.


Publications

On 29 August 2007, at the Ateneo de Manila University, Gokongwei's biography, ''John L. Gokongwei Jr.: The Path of Entrepreneurship'', by the university's Dr. Marites A. Khanser, was launched, and it narrated the "riches-to-rags-to-riches" story of the
tai-pan A tai-pan (,Andrew J. Moody, "Transmission Languages and Source Languages of Chinese Borrowings in English", ''American Speech'', Vol. 71, No. 4 (Winter, 1996), pp. 414-415. literally "top class"汉英词典 — ''A Chinese-English Dictionary' ...
. Gokongwei stated that entrepreneurship is a way out of
poverty Poverty is the state of having few material possessions or little income. Poverty can have diverse social, economic, and political causes and effects. When evaluating poverty in ...
. Khanser's book also enumerated the Nine Rules of business success that Gokongwei followed since he was still a young businessman. In 2002 Gokongwei donated P200-million to the undergraduate school of management. He also gave donations to
University of San Carlos The University of San Carlos, also referred to by its acronym USC or colloquially shortened to San Carlos, is a private, Catholic, research, coeducational basic and higher education institution administered by the Philippine Southern Province ...
, Xavier School,
De La Salle University De La Salle University ( fil, Pamantasang De La Salle or Unibersidad ng De La Salle), also referred to as DLSU, De La Salle or La Salle, is a private university, private, Catholic Church, Catholic coeducational research university run by the I ...
,
Sacred Heart School – Ateneo de Cebu English: ''A Light Arising in the Land of the Morning'' , type = Private, Roman Catholic, Chinese, Co-educational, Basic (K-12) education institution , established = , founder = Society of Je ...
and Immaculate Conception Academy (ICA).


Personal life

Gokongwei married Elizabeth Yu in 1958 and had six children (one son and five daughters) – Lisa, Robina, Lance, Faith, Hope and Marcia. All his children play an active role in the Gokongwei group. His eldest daughter, Robina, heads the operations of Robinsons Retail Holdings, Inc. (she owns
Robinsons Malls Robinsons Malls is one of the List of shopping malls in the Philippines, largest shopping malls and retail operators in the Philippines. It was incorporated on September 9, 1997, by entrepreneur John Gokongwei, John Gokongwei Jr. to develop, c ...
), as the company's COO since 2002. His only son, Lance, currently leads the group as president and CEO of
JG Summit JG Summit Holdings, Inc (JGSHI) is one of the largest conglomerates in the Philippines with business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and property ...
. He was a second cousin once removed of Andrew Gotianun Sr., the founder of
Filinvest Development Corporation Filinvest Development Corporation (), is the publicly listed holding company for the various firms in the Filinvest group. It was established in 1955 in the Philippines by Andrew L. Gotianun Sr. and his wife, Mercedes Gotianun, as a used-car f ...
. Gokongwei's great-grandfather was a half brother of Gotianun's grandfather. He is also
second cousins Most generally, in the lineal kinship system used in the English-speaking world, a cousin is a type of familial relationship in which two relatives are two or more familial generations away from their most recent common ancestor. Commonly, " ...
with the
Gaisano family The Gaisano family () is a Chinese Filipino family prominent in the Philippine retail industry particularly in Visayas and Mindanao. History The family's retail business began during the 1970s, when a shop-restaurant was established by Doña M ...
, with Doña Modesta Singson-Gaisano being his
grandaunt An aunt is a woman who is a sibling of a parent or married to a sibling of a parent. Aunts who are related by birth are second-degree relatives. Known alternate terms include auntie or aunty. Children in other cultures and families may re ...
(his grandfather's sister) which he used to call in Hokkien , under his great-grandfather, Don Pedro Singson Gotiaoco, whose
illegitimate son Legitimacy, in traditional Western common law, is the status of a child born to parents who are legally married to each other, and of a child conceived before the parents obtain a legal divorce. Conversely, ''illegitimacy'', also known as '' ...
was also President Sergio Osmeña.


Death

Gokongwei died in Manila on 9 November 2019, at the age of 93. Exactly one week after his death, his widow Elizabeth Yu Gokongwei died at age of 85.


See also

* Universal Robina * JG Summit Holdings * Robinsons Retail *
Emilio Yap Emilio T. Yap Sr., GCLH (September 24, 1925 – April 7, 2014) was a Chinese Filipino business tycoon and philanthropist. He was the chairman of the board of the ''Manila Bulletin''. Biography Emilio Yap, who was of Chinese descent, was born on S ...


References


External links


Lessons on Entrepreneurship from John Gokongwei's Life


{{DEFAULTSORT:Gokongwei, John 1926 births 2019 deaths Ateneo de Manila University alumni Businesspeople from Cebu Businesspeople in aviation Businesspeople in retailing Businesspeople in shipping Businesspeople in telecommunications Businesspeople in the food industry De La Salle University alumni Filipino bankers Filipino billionaires Filipino businesspeople in real estate Filipino company founders Filipino investors Filipino people of Chinese descent JG Summit Holdings