Joseph Wilson Rogers (November 30, 1919 – March 3, 2017) was an American businessman. He was co-founder and former CEO of the Waffle House franchise restaurant chain, which began business in 1955 in Georgia, and has grown to over 2,100 locations in 25 states.

Early years

Born in 1919 in Jackson, Tennessee, he grew up there at 291 W. Deaderick Street, and graduated from Jackson High School in 1938. During World War II Rogers served in the United States Army Air Corps as a

B-24 The Consolidated B-24 Liberator is an American heavy bomber, designed by Consolidated Aircraft of San Diego, California. It was known within the company as the Model 32, and some initial production aircraft were laid down as export models des ...

pilot reaching the rank of

captain Captain is a title, an appellative for the commanding officer of a military unit; the supreme leader of a navy ship, merchant ship, aeroplane, spacecraft, or other vessel; or the commander of a port, fire or police department, election precinct, e ...

. Rogers started in the restaurant business as a short-order cook in 1947, at the Toddle House in New Haven, Connecticut., title=Joe Rogers profile: The cornerstone of Waffle House , publisher=ajc.com , date=2004-12-24 ''Atlanta Journal-Constitution'', December 24, 2004
/ref> By 1949, he had become a regional manager with the now-defunct Memphis-based restaurant chain, and moved to Atlanta. There he met

Tom Forkner Thomas Forkner (June 14, 1918 – April 26, 2017) was an American businessman, lawyer, and notable senior golfer. He was a co-founder of restaurant chain Waffle House, which as of April 2018 consisted of 2,100 restaurants. Biography Born ...

, whom he bought a house from in the Atlanta suburb of Avondale Estates.Waffle House history
Forkner pressed Rogers to go into business together for a quick-service, sit-down restaurant in Avondale. Forkner later recalled Rogers telling him, "You build a restaurant and I’ll show you how to run it." Forkner suggested a Toddle House, but Rogers felt the chain wasn't proper for the market. After Forkner secured the property, the pair developed the concept of the Waffle House together: Forkner proposed the name, while Rogers suggested keeping a 24-hour schedule.

Waffle House

The first Waffle House opened on

Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...

weekend 1955, at 2719 East College Avenue in Avondale Estates, Georgia. The restaurant was named after the most profitable item on the 16-item menu. The fragile nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it confused patrons as to meal availability other than breakfast. Rogers continued to work with Toddle House, and to avoid conflict of interest sold his interest to Forkner in 1956. In 1960, when Rogers asked to buy into Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations. Shortly after Rogers returned full-time, Forkner followed suit and left Ben S. Forkner Realty. After opening a fourth restaurant in 1960, the company began

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

its restaurants and slowly grew to 27 stores by the late 1960s, before growth accelerated. As of 2017, there are over 2,100 locations in 25 states. The company is privately held and doesn't disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry. The founders limited their involvement in management, Joe Rogers Jr. is Chairman, and Walt Ehmer is president and CEO.

Personal life

He was married to Ruth Jolley Rogers for 74 years, and she survived him. They had four children, two girls and two boys, and their eldest son, Joe Rogers Jr. became CEO of Waffle House in 1973.

Death

Rogers died on March 3, 2017, at the age of 97 in Atlanta.

References

{{DEFAULTSORT:Rogers, Joe, Sr. 1919 births 2017 deaths American food company founders Fast-food chain founders American chief executives of food industry companies People from Avondale Estates, Georgia People from Jackson, Tennessee Businesspeople from Georgia (U.S. state) Businesspeople from Tennessee Waffle House people 20th-century American businesspeople

Early years

Waffle House

Personal life

Death

See also

References