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Joseph Incagnoli (1959–2019), better known as Joe Harvard, was an American musician, record producer, and writer, who played a key role in developing the
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
scene in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, Massachusetts, in the 1980s. He founded
Fort Apache Studios Fort Apache Studios is a New England recording studio focusing on alternative rock sessions produced there since 1986. History The studio was initially built by a collective begun in 1985 by musician/producer Joe Harvard and members of a band ...
, along with
Sean Slade Sean Slade (born 14 November 1957) is an American record producer, engineer, and mixer. On many of his productions he worked in partnership with Paul Q. Kolderie. Career Slade was born in Lansing, Michigan, United States. He graduated from Y ...
, Paul Q. Kolderie, and
Jim Fitting Jim Fitting is an American harmonica player based in Boston, Massachusetts. He is known for his work with Treat Her Right, The The, and Session Americana. His credits include guest performances on various other artists' albums and live gigs. ...
. Joseph Alia Incagnoli, Jr. grew up in the Jeffries Point neighborhood of
East Boston East Boston, nicknamed Eastie, is a neighborhood of Boston, Massachusetts annexed by the city of Boston in 1637. Neighboring communities include Winthrop, Revere, and Chelsea. It is separated from the Boston neighborhood of Charlestown and d ...
. He earned a scholarship to
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
, which became the source of his alias while working in a
Cambridge Cambridge ( ) is a College town, university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cam ...
record store. Varying accounts from musicians Claudia Gonson and Rich Gilbert are also visible in a history of
The Pixies Pixies is an American alternative rock band formed in 1986, in Boston, Massachusetts. Until 2013, the band consisted of Black Francis (vocals, rhythm guitar, songwriter), Joey Santiago (lead guitar), Kim Deal (bass, vocals) and David Loverin ...
. Gonson held that Incagnoli gave himself the nickname to emphasize in a self-deprecating way that he was a true local (she noted his broad Boston accent). Gilbert said that friends gave it to Incagnoli as a playful dig at his working-class roots. Incagnoli studied Archaeological Anthropology and graduated cum laude. He worked as assistant to the director of the Peabody Museum and took part in a comprehensive survey of
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
. However, he decided that his true calling lay in playing and recording music. By establishing Fort Apache in the mid-1980s (he later briefly became sole owner), he helped lay the foundation for the success of bands such as
The Pixies Pixies is an American alternative rock band formed in 1986, in Boston, Massachusetts. Until 2013, the band consisted of Black Francis (vocals, rhythm guitar, songwriter), Joey Santiago (lead guitar), Kim Deal (bass, vocals) and David Loverin ...
,
The Lemonheads The Lemonheads are an American alternative rock band formed in Boston, Massachusetts, in 1986 by Evan Dando, Ben Deily, and Jesse Peretz. Dando has remained the band's only constant member. After their initial punk-influenced releases and tour ...
,
Dinosaur Jr. Dinosaur Jr. is an American rock band formed in Amherst, Massachusetts, in 1984, originally simply called Dinosaur until legal issues forced a change in name. The band was founded by J Mascis (guitar, vocals, primary songwriter), Lou Barlo ...
,
Morphine Morphine is a strong opiate that is found naturally in opium, a dark brown resin in poppies (''Papaver somniferum''). It is mainly used as a pain medication, and is also commonly used recreationally, or to make other illicit opioids. T ...
,
Buffalo Tom Buffalo Tom is an American alternative rock band from Boston, Massachusetts, formed in 1986. Its principal members are guitarist Bill Janovitz, bassist Chris Colbourn, and drummer Tom Maginnis. The band's name is derived from the band Buffalo Sp ...
, and
Throwing Muses Throwing Muses are an American alternative rock band formed in 1981 in Newport, Rhode Island, United States, that toured and recorded extensively until 1997, when its members began concentrating more on other projects. The group was originall ...
. He won the WFNX/
Boston Phoenix ''The Phoenix'' (stylized as ''The Phœnix'') was the name of several alternative weekly periodicals published in the United States of America by Phoenix Media/Communications Group of Boston, Massachusetts, including the ''Portland Phoenix'' an ...
Best Local Producer award in 1989. As co-founder of Helldorado Productions, he was also instrumental in bringing live rock music to
The Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europea ...
nightclub in Cambridge. Incagnoli moved to Asbury Park, New Jersey in 2001 and became an important part of the town's cultural scene and revival. In 2004, he authored the book ''
The Velvet Underground & Nico ''The Velvet Underground & Nico'' is the debut album by the American rock band the Velvet Underground and German singer Nico, released in March 1967 through Verve Records. It was recorded in 1966 while the band were featured on Andy Warhol's Ex ...
'' for the 33⅓ series focusing on seminal albums. Incagnoli began to build an encyclopedic website, ''Rock in Boston'', in 1996. It contained a trove of information on and photographs of Boston bands, in particular from the punk rock and
new wave music New wave is a loosely defined music genre that encompasses pop-oriented styles from the late 1970s and the 1980s. It was originally used as a catch-all for the various styles of music that emerged after punk rock, including punk itself. La ...
scenes. The site came down in 2004 but was relaunched in 2014 as ''Boston Rock Storybook''. Although Incagnoli was not able to rebuild it fully before his death from liver cancer on March 24, 2019, the original is still accessible.


References


External links


How Boston’s Fort Apache Studios Captured the Sound of an Era (''Consequence of Sound'', July 11, 2016)Rock in Boston – courtesy of archive.orgBoston Rock StorybookJoe Harvard – Musical Credits – Allmusic.comJoe Harvard's full catalog of 38 albums on Bandcamp
{{DEFAULTSORT:Harvard, Joe 1959 births 2019 deaths American record producers American rock musicians Harvard University alumni People from Asbury Park, New Jersey People from East Boston, Boston